Winners
Companies, People and Teams categories
Creative Experience Agency
Bearded Kitten
Bearded Kitten is an award winning, full service experiential agency that works with global brands to deliver highly innovative and creative events, experiences and activations. This year has certainly been the most challenging but our most successful; Innovation and creativity have landed new accounts including Pernod Ricard UK, Situ ...
Audience
A creative engagement agency based in Soho, Audience have a core team of 15, delivering cross-channel experiences for the likes of Google Cloud, Deloitte and Virgin Media. Audience believes in human connection, wherever it happens. Combining years of expertise in designing real-world brand experiences with a digital design practice,...
Imagination
This has been a challenging 18 months for our whole industry, we’re proud to have successfully reshaped our future, diversified our business through new and existing growth opportunities in our four core offers, creating world-class experiences for our clients. Whilst also focusing on the development of our people and attracting new ta...
N2O
N2O has been delivering creative brand experiences for 22 years. Privately-owned and independent, we offer clients a bespoke solution for all of their brand experience requirements. Overcoming the most difficult circumstances for the industry, the team displayed innovation and creativity to deliver new services and campaigns that m...
The Park
Agency: The Park
The Park is an award-winning experiential agency, founded in London in 2018 by three industry leaders with eclectic backgrounds in client-side marketing, events, advertising, psychology, TV, PR, and sponsorship. The Sydney office launched in 2021. The Park was inspired by a feeling that marketing communications had become about brands...
Event Team
Bearded Kitten
Bearded Kitten is an award winning, full service experiential agency that works with global brands to deliver highly innovative and creative events, experiences and activations. This year has certainly been the most challenging but our most successful; Innovation and creativity have landed new accounts including Pernod Ricard UK, Situ ...
Reach National Event Team
The National Experience Team at Reach is made up of a tight-knit team of 12, punching well above our weight to produce the biggest awards show of its kind on television, a string of industry-leading events and bespoke content for partners including TSB, the National Lottery and Dogs Trust. This year we’ve enhanced and developed the hyb...
We Are Collider
After our best year ever in 2019, COVID hit and revenue dropped significantly forcing us to take the difficult decision to restructure in December 2020. Having survived the worst of the pandemic, we looked to rebuild, and targeted gaming Clients who we believed were COVID resilient. This paid off, with two wins in that sector includin...
Venue Team
Samsung KX
Stellar
Client: Samsung
As an agency, we are proud of the extraordinarily successful relationship we have built with Samsung over the past four years. All team members at Samsung KX were selected by Stellar for their unique personality and talent; they are individuals who radiate authenticity, knowledge and brand passion. We invest in an immersive training ...
Shortlist: The remaining shortlist to be confirmed
Staffing Agency
Kru Live
2021 was nothing short of remarkable, our overarching objective in January was to still be in business in 2022, we went on to achieve the best results of our 17 years in business. We achieved 43% growth on pre-pandemic business and are 51% more profitable than 2019. We did this working with just 39 clients compared with a pre-pandemic ...
Elevate
Elevate is a global staffing partner for brand experiences. With offices across Europe and the U.S. we create and deliver multi-market experiences in partnership with brands and we work with market-leading organisations around the world.Our field teams are dedicated, diverse and our clients agree they are best-in-class. We are highly s...
Brand Experience Categories
Brand Experience B2C
SAMSUNG: Project Plant
Exposure
Agency: Exposure
Client: Samsung UK
Samsung wanted to increase its share of voice among a Gen Z audience and amplify its CSR mission to encourage people to think differently. Bringing sustainability and technology together - and showing how the two can work together as a force for good, rather than against each other, brought Samsung’s objective to life. The experien...
Arcane Netflix Global Experiential Launch
We Are Collider
Client: Riot Games
Riot Games were launching an animated series Arcane on Netflix, based on popular PC game League of Legends. We were asked to conceive and produce a massive cultural moment through a global experiential campaign that represented a love letter to the fans, driving buzz and viewership.We went deep to understand the community, developed a ...
Gucci Circolo Shoreditch
XYZ & Hotel Creative
Client: Gucci
Gucci celebrated its centenary in the heart of East London, engaging agencies XYZ and Hotel to deliver a truly interactive brand house that touched every sense. The multi-dimensional activation evolved across three phases as 2021 drew to a close, celebrating a diverse range of genres as only this iconic brand can.
Guinness Bright House
HeyHuman
Client: Guinness Africa
The ‘Guinness Bright House’ is about fusing creativity and socialising. A space where people come together to do their thing. It is a hub for connecting and energising each other with creativity, and inspiration. A platform for local talent to illuminate the continent and a true manifestation of the energy and vibrancy of Guinness Fore...
Johnnie Walker Princes Street
BRC Imagination Arts
Client: Diageo
Set within an Edinburgh landmark transformed, offering eight floors filled with breath-taking bars, event spaces, and views across the capital and castle, Johnnie Walker Princes Street already had the perfect ingredients to stand as one of Scotland’s finest attractions. But add into the mix a laser focus on creating story-rich, transfo...
Money Heist: The Biggest Fan
Amplify
Client: Netflix
Ahead of the launch of the fifth and final season of the high-octane hit series, ‘La Casa De Papel’ (Money Heist), Netflix wanted to find a way to promote the release, putting viewers and fans at the heart of the activation. Having seen the incredible impact Money Heist has had on people and culture around the world we knew this was...
Upliftford
The Park
Agency: The Park
Client: Asics
Partners: Agit8 Media, Pitch Marketing Group Welcome to “Upliftford” - an experiment proving that moving with Asics could lift the mood of an entire town. And where better than the place shown by research to have the lowest mood nationwide? We convinced councils, business owners and emergency services to let us transform the town of Re...
Virtual Experience B2C
BBL CLB
Hyperactive London Ltd
Client: Hyperactive
Creatively, BBL CLB was the most indulgent experience we have produced, a true expression of our capabilities combining innovation and audience insight in creating something genuinely unique. BBL CLB cements our agency ethos of activating at the beating heart of culture, while producing 16 shows in-house sharpened our credentials in te...
Desperados Rave to Save
We Are Pi
Client: Desperados
Desperados put the future of club culture in the hands of our feet with the world’s first ever dance powered fundraising app: Rave to Save. Helping save Europe’s favourite nightclubs hit hard by the pandemic by calling on party communities to support their favourite clubs through the power of dance.
Dream Heroes
The Park
Client: NBCUniversal
We created a virtual immersive experience for children aged 6-12 and their parents, to promote DreamWorks and strengthen association with key programme brands. Inspired by extensive research showing the damaging effect of the pandemic on children’s sleep we created Dream Heroes, a virtual world that gave children the chance to immerse ...
ITV x Twitch: The Ultimate Battle for Your Attention
Essence Global
Client: ITV
In the summer of canceled plans, we invited ITV’s Gen Z audience to a first-of-its-kind immersive event, without having to leave their house.With ITV launching a new brand platform for 2021, ‘Drama vs Reality’, and young people turning away from traditional entertainment platforms, who could help us in ITV Hub’s ultimate battle for vie...
Lady Gaga celebrates Love For Sale by Westfield
Amplify
Client: Westfield
As part of our collaboration, we wanted to celebrate Lady Gaga's jazz inspired ‘Love For Sale’ album. In the midst of the pandemic, we set out to execute a unique global campaign that created a world around Lady Gaga and invited audiences to immerse themselves in her world. We created a pioneering show shot in a sound studio in Los Ang...
Panic, The Experience
Swamp Motel
Client: Amazon Prime Video UK
With the pandemic putting a stop to live red carpet events and press launches, Prime Video UK needed to find another way to create a launch moment around brand new TV series, Panic. The goal was driving positive brand engagement on social media from key industry opinion leaders, and word of mouth amongst our target millennial consumer....
X Speedflow
The Marketing Store
Client: Adidas
Partners: The Panics, We Are AudioIn July 2021, adidas launched a revolution in football boot design: The X Speedflow — a complete game changer. adidas needed a world-wide launch for X that would grab Gen-Z’s attention, tell our speed story and product benefits in a clear and emotional way, and ultimately drive sales. We knew we needed...
Brand Experience B2B
Life Unstoppable: ‘House of Surprises’
Smyle
Client: Samsung
Samsung challenged Smyle to rethink how brands can engage press and partners, and to re-invent the Life Unstoppable activation Smyle had previously created. ‘The House of Surprises’ was an ambitious, immersive, virtual experience, rooted in creating branded entertainment that showcased Samsung’s ecosystem of connected devices. Launched...
Connected Experiences
Wunderman Thompson UK
Client: BT Global
Wunderman Thompson brought the story of BT’s world-leading expertise to life by rejecting category clichés and concentrating on effective storytelling that kept the buying audience engaged and inspired from beginning to end. How? By using people’s emotional responses to art to open the door to more rational sales conversations. Collabo...
Virtual Experience B2B
Enter Net Zero
Swamp Motel
Client: Deloitte UK
Traditionally, consultancy firms use reports and white papers to drive consideration around their services. Deloitte wanted to disrupt this, driving increased feeling of relevancy amongst C-Suite executives towards climate transformation, positioning them as experts to provide a ‘lightbulb moment’ about climate.We set out to transform ...
Arm DevSummit 2021
Brandfuel
Client: Arm Ltd
The 2021 Arm DevSummit was the most ambitious virtual event Brandfuel has undertaken. We had to create a unique user experience for an unfamiliar audience in an untested digital landscape. And, after 18 months of virtual events, DevSummit needed to be sufficiently inspiring and relevant to cut through the digital fatigue. As well as he...
Avalara CRUSH Virtual 2021
Shiraz Creative
Client: Avalara and 82 South
Avalara CRUSH Virtual 2021 is an annual conference which explains the rapidly evolving challenges of global commerce and tax regulations facing today’s businesses. Avalara’s utmost priority was to create a unique virtual experience that was engaging and would impactfully deliver the conference’s goals and topics. Avalara came to Shiraz...
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Connector x Levi's® Human Kind SS22
XYZ
Client: Levi's®
XYZ partnered with Levis to create and produce an interactive catwalk film that launched their Spring/Summer 22 pan-European collection, using our hybrid event platform, Connector. The premier resulted in over a thousand partners, distributors, and franchisees registering for the event, with 663 people participating in the live, one-of...
Telia Day ONE 2021
TAPAUS Oy
Client: Telia Finland Oyj, Prospectum and Creative Technology
CHALLENGETelia is a major ICT company that had organized ”Telia Day One” live event for its key corporate customers and prospects in 2019 to sell a variety of services and enhance the brand image.In 2021 we were assigned to match the great 2019 results with a virtual event – a task that seemed, if not impossible, at least challenging.S...
Valtra 70th anniversary launch event
TAPAUS Oy
Client: Valtra Inc, TAPAUS, RMC, Kuubi, Markus Virpiö, Juge Heikkilä, Livetek, Teemu Raassina, Matias Martiarena, Henry Keinälä, Ulla Virtanen, Suomen Tulkkauspalvelu Oy and Movya
We are asked to create an event worthy of Finnish tractor manufacturer Valtra’s 70th birthday and the anniversary novelty lineup. Due to the pandemic, we couldn’t invite people to see the tractors live, so we took them to people’s homes.Inspired by the anniversary slogan ”The Best Tractor Experience” we introduced that experience in th...
WE Create
Smyle
Client: Wella
Smyle created a head-turning event for hair brand Wella, with beauty and hair professionals and stylists gathering online from around the world for Wella ‘WE Create’, a free-to-join event which took place in April 2021. Wella’s first-ever WE Create virtual event allowed the brand to pivot into digital and reach a wider audience than ev...
Global Brand Activation
Money Heist: The Biggest Fan
Amplify
Client: Netflix
La Casa De Papel’ (Money Heist) has become a global phenomenon. Ahead of the launch of the final season of the high-octane hit series, Netflix wanted to find a way to promote the release, putting viewers and fans at the heart of the activation.Having seen the incredible impact Money Heist has had on people and culture around the world ...
Arcane Netflix Global Experiential Launch
We Are Collider
Client: Riot Games
Riot Games were launching an animated series Arcane on Netflix, based on popular PC game League of Legends. We were asked to conceive and produce a massive cultural moment through a global experiential campaign that represented a love letter to the fans, driving buzz and viewership.We went deep to understand the community, developed a ...
Guinness Bright House
HeyHuman
Client: Guinness Africa
The ‘Guinness Bright House’ is about fusing creativity and socialising. A space where people come together to do their thing. It is a hub for connecting and energising each other with creativity, and inspiration. A platform for local talent to illuminate the continent and a true manifestation of the energy and vibrancy of Guinness Fore...
How BBC News Got 26,000 People To Feature On Their Virtual Billboards in India
BBC
Client: BBC, 8 Million Stories, Oban International, AliveNow
During the COVID-19 lockdowns in India, BBC News World Service launched an augmented reality Instagram filter. The experience allowed audiences to appear virtually in billboards for our Indian language services from the comfort of their homes. This idea was the first of its kind by any news brand in India. The campaign’s objective was ...
Lady Gaga celebrates Love For Sale by Westfield
Amplify
Client: Westfield
As part of our collaboration, we wanted to celebrate Lady Gaga's jazz inspired ‘Love For Sale’ album. In the midst of the pandemic, we set out to execute a unique global campaign that created a world around Lady Gaga and invited audiences to immerse themselves in her world. In muted and insular times this was a truly global spectacle t...
Vulture Festival 2021
Proud Robinson + Partners
Client: Vox
Vulture Festival is a pop culture extravaganza and the jewel’s in Vox media’s crown when it comes to live experiences. After a brief virtual hiatus in 2020 when Proud helped deliver the Festival in the “Nest” (digitally) we celebrated and produced Vulture Festival’s IRL comeback last November. With a weekend of exciting outdoor live ev...
‘The Wheel of Time’ global anamorphic launch
Amplify
Client: Amazon Prime Video
The world’s first live-action anamorphic billboard…To mark the premiere of the new fantasy series ‘The Wheel of Time’, Prime Video tasked Amplify with delivering a never-before-seen launch moment that would inspire a global audience. Brought to life as a series of epic anamorphic illusions across six of Amazon’s key global markets - Lo...
The Game Changer
Money Heist: The Biggest Fan
Amplify
Client: Netflix
Ahead of the launch of the fifth and final season of the high-octane hit series, ‘La Casa De Papel’ (Money Heist), Netflix wanted to find a way to promote the release, putting viewers and fans at the heart of the activation.Having seen the incredible impact Money Heist has had on people and culture around the world we knew this wasn’t ...
A World-First – Unleashing the Power of Holographic Telepresence Technology
Audience
Client: Virgin Media
At a time when being reunited with loved ones was top of mind in the UK (as lockdown restrictions were lifted), VM briefed us to design an activation that would showcase a moment of real VM connectivity. The activity needed to disrupt the physical and media landscape and bring to life the sentiment of their ATL ‘Faster Brings Us Closer...
Desperados Rave to Save
We Are Pi
Client: Desperados
Desperados put the future of club culture in the hands of our feet with the world’s first ever dance powered fundraising app: Rave to Save. Helping save Europe’s favourite nightclubs hit hard by the pandemic by calling on party communities to support their favourite clubs through the power of dance.
Lady Gaga celebrates Love For Sale by Westfield
Amplify
Client: Westfield
As part of our collaboration, we wanted to celebrate Lady Gaga's jazz inspired ‘Love For Sale’ album. In the midst of the pandemic, we set out to execute a unique global campaign that created a world around Lady Gaga and invited audiences to immerse themselves in her world. During a time where music performances had become formulaic a...
LG OLED X Forza Horizon 5 Unleashed
Imagination
Client: LG
A debate that has raged in comment sections: what is the dream gaming setup? LG built one to demonstrate that OLED screens can truly compete with monitors in the minds of gamers. LG OLED Unleashed unveiled the new game in all its glory, with playful nods to the features of the franchise such as ‘barn finds’ and piñatas.The campaign was...
Winkelstraat.nl NFTee Campaign
We Are Pi
Client: Winkelstraat.nl
Winkelstraat.nl launched a one-of-a-kind physically wearable NFT artwork designed in collaboration with renowned artist and cultural provocateur, Gab Bois. When scanning the brand logo, an augmented reality animation of the NFT appears as a 3D overlay on the physical t-shirt.The campaign launched through an auction, held on a NFT marke...
‘The Wheel of Time’ global anamorphic launch
Amplify
Client: Amazon Prime Video
To mark the premiere of the new fantasy series ‘The Wheel of Time’, Prime Video tasked Amplify with delivering a never-before-seen launch moment that would inspire a global audience, brought to life as a series of epic anamorphic illusions. Viewers were immersed in a battle between the ‘Light’ – Rosamund Pike’s character Moiraine – and...
Integrated Marketing Campaign
EE x Beatport Present: Parallel
Cake (Havas)
Client: EE, Beatport
Introducing Parallel: the UK’s first hybrid, 5G powered club night. A series of regional live events that harnessed the power of EE 5G to enable multiple local DJs to perform simultaneous live sets to an audience, back-to-back over the 5G network, from different locations across the city. All live streamed online and via 360 VR to loca...
Adobe Digital Trends 2021
Adobe
Client: Adobe
2020 has been a bumpy period for businesses. Since the pandemic, companies have been forced to innovate at breakneck speed, making decisions in the dark to see what worked… and what didn’t. As the dust settled in January 2021 it was time to help brands take stock. So Adobe went on a mission to find what were the new priorities from the...
Bringing ‘Faster Brings Us Closer’ to Life with a Holographic Telepresence Experience
Audience
Client: Virgin Media
At a time when being reunited with loved ones was top of mind in the UK (as lockdown restrictions were lifted), VM briefed us to design an activation that would showcase a moment of real VM connectivity. The activity needed to disrupt the physical and media landscape and bring to life the sentiment of their ATL ‘Faster Brings Us Closer...
Club Rewind: Connecting music lovers across the gerenations in a world-first clubbing experience
Audience
Client: Virgin Media
At a time when the majority of social distancing restrictions were only just being lifted in the UK, Virgin Media briefed us to design an activation that would showcase a moment of real Virgin Media connectivity. The activity needed to give customers across the UK access to an exclusive experience, whilst also underpinning the sentimen...
Fuelling the debate for cleaner shipping
Knights Media & Public Relations [Knights MPR]
Client: Lubmarine - a TotalEnergies business
Delivered on a £50,000 budget, it is an example of how budgets of this size can be used to deliver high performing, impactful media relations campaigns that positively increase visibility, market awareness, credibility and revenue. By influencing the market in this way, we have driven revenue and interest in Lubmarine’s Talusia Univers...
Lady Gaga celebrates Love For Sale by Westfield
Amplify
Client: Westfield
As part of our collaboration, we wanted to celebrate Lady Gaga's jazz inspired ‘Love For Sale’ album. To do this we knew we had to create a pioneering and innovative campaign to cut through like no music moment before and allow audiences across the world to come together in a changing physical and digital world.In muted times, this was...
Money Heist: The Biggest Fan
Amplify
Client: Netflix
Ahead of the launch of the fifth and final season of the high-octane hit series, ‘La Casa De Papel’ (Money Heist), Netflix wanted to find a way to promote the release, putting viewers and fans at the heart of the activation.Having seen the incredible impact Money Heist has had on people and culture around the world we knew this wasn’t ...
Digital Experience
BBL CLB
Hyperactive London Ltd
Agency: Hyperactive
Client: Hyperactive
Creatively, BBL CLB was the most indulgent experience we have produced, a true expression of our capabilities combining innovation and audience insight in creating something genuinely unique. BBL CLB cements our agency ethos of activating at the beating heart of culture, while producing 16 shows in-house sharpened our credentials in t...
A World-First – Unleashing the Power of Holographic Telepresence Technology
Audience
Agency: Audience
Client: Virgin Media
At a time when being reunited with loved ones was top of mind in the UK (as lockdown restrictions were lifted), VM briefed us to design an activation that would showcase a moment of real VM connectivity. The activity needed to disrupt the physical and media landscape and bring to life the sentiment of their ATL ‘Faster Brings Us Closer...
Club Rewind: Connecting music lovers across the gerenations in a world-first clubbing experience
Audience
Client: Virgin Media
At a time when the majority of social distancing restrictions were only just being lifted in the UK, Virgin Media briefed us to design an activation that would showcase a moment of real Virgin Media connectivity. The activity needed to give customers across the UK access to an exclusive experience, whilst also underpinning the sentimen...
The Fashion Awards 2021
ATTACHMENT
Client: The British Fashion Council
The Fashion Awards 2021 took place at The Royal Albert Hall in London on Monday 29th November: a two-hour red-carpet experience followed by dinner, awards show and after-party featuring major performances for an audience of 3,500 people including world famous designers, artists, musicians, celebrities, changemakers and students. Fol...
Winkelstraat.nl NFTee Campaign
We Are Pi
Client: Winkelstraat.nl
Winkelstraat.nl launched a one-of-a-kind physically wearable NFT artwork designed in collaboration with renowned artist and cultural provocateur, Gab Bois. When scanning the brand logo on the physical T-shirt, an augmented reality animation of the artwork appears as a 3D overlay. The campaign launched through an auction, held on a NFT ...
Creative Event of the Year
Money Heist: The Biggest Fan
Amplify
Agency: Amplify
Client: Netflix
Ahead of the launch of the fifth and final season of the high-octane hit series, ‘La Casa De Papel’ (Money Heist), Netflix wanted to find a way to promote the release, putting viewers and fans at the heart of the activation. Having seen the incredible impact Money Heist has had on people and culture around the world we knew this was...
Lady Gaga celebrates Love For Sale by Westfield
Amplify
Client: Westfield
As part of our collaboration, we wanted to celebrate Lady Gaga's jazz inspired ‘Love For Sale’ album. To do this we knew we had to create a pioneering and innovative campaign to cut through like no music moment before and allow audiences from across the world to come together in a changing physical and digital world. We created an i...
LG OLED X Forza Horizon 5 Unleashed
Imagination
Agency: Imagination
Client: LG
A debate that has raged in comment sections: what is the dream gaming setup? LG built one to demonstrate that OLED screens can truly compete with monitors in the minds of gamers. LG OLED Unleashed unveiled the new game in all its glory, with playful nods to the features of the franchise such as ‘barn finds’ and piñatas. The campaign...
P25 Music
Media.Monks B.V.
Client: The Pokémon Company International
In celebration of its 25th anniversary, Pokémon conceived a virtualized concert experience like no other: one that would take at-home audiences on an immersive journey through the Pokémon world, catching glimpses of their favorite characters and gorgeously rendered landscapes—all to the soundtrack of Post Malone. The event offered a ne...
Outstanding Creative Idea
Desperados Rave to Save
We Are Pi
Client: Desperados
Desperados put the future of club culture in the hands of our feet with the world’s first ever dance powered fundraising app: Rave to Save. Helping save Europe’s favourite nightclubs hit hard by the pandemic by calling on party communities to support their favourite clubs through the power of dance.
A World-First – Unleashing the Power of Holographic Telepresence Technology
Audience
Client: Virgin Media
At a time when being reunited with loved ones was top of mind in the UK (as lockdown restrictions were lifted), VM briefed us to design an activation that would showcase a moment of real VM connectivity. The activity needed to disrupt the physical and media landscape and bring to life the sentiment of their ATL ‘Faster Brings Us Closer...
BBL CLB
Hyperactive London
Client: Hyperactive
Creatively, BBL CLB was the most indulgent experience we have produced, a true expression of our capabilities combining innovation and audience insight in creating something genuinely unique. BBL CLB cements our agency ethos of activating at the beating heart of culture, while producing 16 shows in-house sharpened our credentials in te...
Lady Gaga celebrates Love For Sale by Westfield
Amplify
Client: Westfield
As part of our collaboration, we wanted to celebrate Lady Gaga's jazz inspired ‘Love For Sale’ album. To do this we knew we had to create a pioneering and innovative campaign to cut through like no music moment before and allow audiences from across the world to come together in a changing physical and digital world.We created an indus...
Money Heist: The Biggest Fan
Amplify
Client: Netflix
Ahead of the launch of the fifth and final season of the high-octane hit series, ‘La Casa De Papel’ (Money Heist), Netflix wanted to find a way to promote the release, putting viewers and fans at the heart of the activation.Having seen the incredible impact Money Heist has had on people and culture around the world we knew this wasn’t ...
P25 Music
Media.Monks B.V.
Client: The Pokémon Company International
In celebration of its 25th anniversary, Pokémon conceived a virtualized concert experience like no other: one that would take at-home audiences on an immersive journey through the Pokémon world, catching glimpses of their favorite characters and gorgeously rendered landscapes—all to the soundtrack of Post Malone. The event offered a ne...
‘The Wheel of Time’ global anamorphic launch
Amplify
Client: Amazon Prime Video
To mark the premiere of the new fantasy series ‘The Wheel of Time’, Prime Video tasked Amplify with delivering a never-before-seen launch moment that would inspire a global audience, brought to life as a series of epic anamorphic illusions. Viewers were immersed in a battle between the ‘Light’ – Rosamund Pike’s character Moiraine – and...
Outdoor Experience
Upliftford
The Park
Client: Asics
Partners: Agit8 Media, Pitch Marketing Group, Welcome to “Upliftford” - an experiment proving that moving with Asics could lift the mood of an entire town. And where better than the place shown by research to have the lowest mood nationwide? We convinced councils, business owners and emergency services to let us transform the town of R...
A Really Cool World
The Producers
Client: The LEGO Group
LEGO’s hybrid digital and physical “Really Cool World” experience immersed families in the magic of the LEGO® 2020 Holiday advert during the festive season 2020, when there was little fun to be had.With the remastered Lou Reed classic providing the soundtrack, families were led from lyric to lyric, as sausage trees and even an AR astro...
Coke Zero Ahhhcade
N2O
Client: The Coca-Cola Company
At All Points East, N2O brought to life Coca-Cola Zero Sugar through a unique and interactive gaming experience, adding the oohs and ahhhs of Coke Zero to the music festival for all to enjoy.The exhilarating, fully-playable gaming experience put festival-goers into the centre of the immersive space where they could enjoy a Coke Zero, p...
Gucci Aria - The Savoy Screening
XYZ & Hotel Creative
Client: Gucci
Hotel Creative partnered with XYZ to produce a special moment-in-time for Gucci clients, who were invited to view the launch film for the latest collection, “Aria,” designed by Gucci’s Creative Director, Alessandro Michele, as part of the centennial celebrations. This unique viewing took place outside The Savoy, a nod to Founder Guccio...
MINI @ Goodwood Festival of Speed
TRO
Client: MINI
Goodwood Festival of Speed was going to be one of the first large scale events to return under the Government Test Event scheme and TRO were tasked with making the MINI stand the most positive place to be, creating memorable and shareable experiences for their fans, old and new.Based on the initial creative concept of ‘A MINI state of ...
The Caged Mansion
Media.Monks B.V.
Client: Netflix
The historical thriller Someone Has to Die tells the story of a family who feel trapped in Francoist Spain. To commemorate this part of history in the series’ campaign, we came up with an activation as grand as the series itself. The Caged Mansion is a 4-story birdcage placed over one of Mexico City’s most iconic Spanish mansions: th...
Debut Event
BBL CLB
Hyperactive London Ltd
Creatively, BBL CLB was the most indulgent experience we have produced, a true expression of our capabilities combining innovation and audience insight in creating something genuinely unique. BBL CLB cements our agency ethos of activating at the beating heart of culture, while producing 16 shows in-house sharpened our credentials i...
Beavertown Pub Invasion
Swamp Motel
Agency: Swamp Motel
Client: Beavertown Brewery
With a brief to ‘own Halloween’, this called for a highly creative experience that would grab the attention of the media and big Halloween fans. For the debut event in their new band space, The Corner Pin Pub in Tottenham, Beavertown and Swamp Motel created a horrifying immersive experience like no other. Audiences were invited to expe...
EE x Beatport Present: Parallel
Cake (Havas)
Agency: Cake (Havas)
Client: EE, Beatport
Introducing Parallel: the UK’s first hybrid, 5G powered club night. A series of regional live events that enabled gig-deprived fans to be at two gigs at once, with the aim of getting artists back on stage and fans back into the audience. Harnessing the power of EE 5G, local DJs were able to perform simultaneous live sets, back-to-...
Exhibition Experience
The Queen and The Crown
Media.Monks B.V.
Client: Netflix
In collaboration with the Brooklyn Museum, we created a virtual exhibition of costumes from the Netflix original series, The Queen’s Gambit and The Crown. To produce a life-like experience, we created a 3D rendering of the Brooklyn Museum’s exterior and interior—complete with ambient sound. On the site, viewers can explore 21 featured ...
A connected world: Deloitte’s Shared Service Conference
Audience
Client: Deloitte
Over the last 24 years, the two-day in-person Deloitte Shared Services Conference has become a “must attend” event for leaders in the industry. In November 2021, we transformed it into a one-day hybrid event for 500 in-person C-Suite clients, partners and prospects and over 1,000 virtual delegates. At a time when the business world ...
Project Change
Mammoth
Client: UEA, The Production Bureau
We know that the impacts of climate change are being felt now and will continue to intensify over time and it will be today’s young people that will experience the worst of these impacts. The decisions being made today will have the biggest impact on them. Their right to participate and speak up is now more important than ever. Their c...
Situ Live
Bearded Kitten
Client: Situ Live
Launched October 2021 and spanning over 7,500 sqft at Westfield London, Situ Live reinvigorates bricks-and-mortar shopping with a discovery playhouse experience inviting consumers to get hands-on with products from the world’s best brands without the constraints of traditional retail. Situ Live came to Bearded Kitten with the challeng...
Production Experience
Money Heist: The Biggest Fan
Amplify
Client: Netflix
Ahead of the launch of the final season of the high-octane hit series, ‘La Casa De Papel’ (Money Heist), Netflix wanted to find a way to promote the release, putting viewers and fans at the heart of the activation.Having seen the incredible impact Money Heist has had on people and culture around the world we knew this wasn’t just about...
Goodwood Revival - Earls Court Studios 2021
Collaborate Global
Client: Goodwood & Sky Cinema
How do you transform an empty aircraft hangar into a high-energy production spectacular? This was the mission facing Collaborate Global, for its ‘Earls Court Studios’ activation for Sky Cinema, held within the annual Goodwood Revival festival. Taking both clients’ objectives into account, the production agency went further than ever be...
Lady Gaga celebrates Love For Sale by Westfield
Amplify
Client: Westfield
As part of our collaboration, we wanted to celebrate Lady Gaga's jazz inspired ‘Love For Sale’ album. In the midst of the pandemic, during a time where music performances had become formulaic and predictable, Westfield went about creating a music moment that changed how audiences could interact, participate and shape the performance of...
MINI @ Goodwood Festival of Speed
TRO
Client: MINI
Goodwood Festival of Speed was going to be one of the first large scale events to return under the Government Test Event scheme and TRO were tasked with making the MINI stand the most positive place to be, creating memorable and shareable experiences for their fans, old and new.Based on the initial creative concept of ‘A MINI state of ...
‘The Wheel of Time’ global anamorphic launch
Amplify
Client: Amazon Prime Video
To mark the premiere of the new fantasy series ‘The Wheel of Time’, Prime Video tasked Amplify with delivering a never-before-seen launch moment that would inspire a global audience. Brought to life as a series of epic anamorphic illusions across six of Amazon’s key global markets including London, New York and Tokyo.Having previously ...
Food Experience
The World’s-First Culinary Experience Using 4K Holographic Telepresence Technology
Audience
Client: Virgin Media
At a time when being reunited with loved ones was top of mind in the UK (as lockdown restrictions were lifted), VM briefed us to design an activation that would showcase a moment of real VM connectivity. The activity needed to disrupt the physical and media landscape and bring to life the sentiment of their ATL ‘Faster Brings Us Closer...
Take a Scene, Please
Media.Monks B.V.
Client: DoorDash
For the 2021 Tribeca Film Festival we partnered with DoorDash to prepare a surprising twist on the theater experience. We created a mashup of the classic NYC deli ticket counter and a movie concession stand done in a whimsical, pastel-toned Wes Anderson aesthetic. The pop-up experience invited movie-goers to take a ticket and ac...
Best Activation at a Music Event
Heineken® F1® Music Platform
M&C Saatchi Sport & Entertainment
Client: Heineken®
At Heineken®, we connect fans through their shared passions – that’s why we’re partners with the most global sport of them all, Formula 1®.Following an unusual 2020, how could we provide fans around the world, both at home and at the track, incredible experiences in a unique and challenging context?We brought the biggest names in elect...
BMW Play Next at All Points East
Wasserman
Client: BMW, AEG, Listen, Dolce Music, Popcorn PR
BMW launched Play Next to showcase innovative and ground-breaking music from the next generation of talent. Last year we created the acclaimed BMW Play Next podcast which saw talent such as Hans Zimmer, Disclosure, Kae Tempest and Giles Peterson on the pod, along with 74 full tracks from new artists. A year later, BMW Play Next made a ...
Desperados Rave to Save
We Are Pi
Client: Desperados
Desperados put the future of club culture in the hands of our feet with the world’s first ever dance powered fundraising app: Rave to Save. Helping save Europe’s favourite nightclubs hit hard by the pandemic by calling on party communities to support their favourite clubs through the power of dance.
Lady Gaga celebrates Love For Sale by Westfield
Amplify
Client: Westfield
As part of our collaboration, we wanted to celebrate Lady Gaga's jazz inspired ‘Love For Sale’ album, creating a music moment that changed how audiences could interact, participate and shape the performance of one of the world’s biggest music icons. In muted times, this was a bold spectacle that brought fans together globally. Taking ...
P25 Music
Media.Monks B.V.
Client: The Pokémon Company International
In celebration of its 25th anniversary, Pokémon conceived a virtualized concert experience like no other: one that would take at-home audiences on an immersive journey through the Pokémon world, catching glimpses of their favorite characters and gorgeously rendered landscapes—all to the soundtrack of Post Malone. The event offered a ne...
Experiences for Good
#FreeToBePride 2021
Media.Monks B.V.
Agency: Media.Monks
Client: TikTok
For Pride 2021, TikTok wanted an epic month-long celebration to inspire creativity and bring joy to the LGBTQIA+ community. An integrated campaign, #FreeToBe was a global rallying cry that featured four festive livestreams, iconic hosts, legendary musical performances, trailblazer content creators, and a partnership with LA Pride. To s...
Fly Away Isles
Amplify
Client: LEGO
LEGO believes the world needs more play. But in cities around the world, play spaces are not a priority. Play is strongly related to cognitive development and emotional well-being. 87% of employed adults say skills they learn from play have helped them achieve success in their careers. There are many areas in the world that, due ...
Goals House at COP26
Proud Robinson + Partners and freuds
Agency: The Brewery
Client: Project Everyone
Goals House is a community of internationally renowned activists, thinkers, political figures, business leaders, and entrepreneurs, that come together at significant global moments, WEF, Cannes, UNGA and COP, united in the drive to achieve the SDGs At COP26, the community convened for conversations and connections, discussions and d...
Have Your NOments
Coldr
Client: National FASD
National FASD, a UK based charity focused on supporting those impacted by Foetal Alcohol Spectrum Disorder (FASD) recruited Coldr to develop an engaging campaign to educate young adults (20-25) on the risks of drinking alcohol before starting a family for International FASD Day (9 September 2021). “Have Your NOments” is a talent-led vi...
Collaboration
Lady Gaga celebrates Love For Sale by Westfield
Amplify
Client: Westfield
As part of our collaboration, we wanted to celebrate Lady Gaga's jazz inspired ‘Love For Sale’ album, with a pioneering, innovative campaign to cut through like no music moment before and allow audiences to come together globally in a changing physical and digital world. Taking on a campaign of this scale, during a pandemic, could o...
EE x Beatport Present: Parallel
Cake (Havas)
Client: EE, Beatport
Introducing Parallel: the UK’s first hybrid, 5G powered club night. Bringing together EE and their number-one network in the UK and leading EDM platform, Beatport, Parallel was a series of regional live events that harnessed the power of EE 5G. Enabling multiple local DJs to perform simultaneous live sets, back-to-back over EE’s nu...
Money Heist: The Experience
Fever
Agency: Fever & Bearded Kitten
Client: Netflix
Money Heist: The Experience is a high-energy theatrical event featuring a unique storyline that happens in parallel to the show. Money Heist: The Experience is a thrill for diehard fans and newcomers to the story alike, as participants find themselves in a brand new heist based on the show, Netflix’s most popular non-English language...
The Fashion Awards 2021
ATTACHMENT
Agency: Attachment
Client: The British Fashion Council
Collaboration on a truly global scale. The generosity, commitment and creativity of partners, suppliers and supporters is more vital than ever. The Fashion Awards 2021 took place at The Royal Albert Hall in London on Monday 29th November: a two-hour red-carpet experience followed by dinner, awards show and after-party featuring majo...
The Future of Fragrance
Bearded Kitten & Impero
Client: Paco Rabanne
When Impero approached us with an intergalactic brief we knew immediately it was one for the Bearded Kitten history books! Were we interested in working with Impero? YES. Did we want to build a spaceship? Obviously?! Would we be up for supporting digital artists breaking boundaries in global art scenes? Definitely! The brief: Pac...
Best Sustainable Event/Brand Experience
The World's Most Rubbish Bar by Discarded
Agency Space
Client: Discarded Spirits Co
Partner: Red Consultancy
Old Mout Kiwi Camp
TWELVE Agency
Client: Heineken (UK)
The Greener Bar
Edelman
Client: Heineken®
Partners: Fiction Factory - Event Production Fury - Event Production & Management
