Agency: Cake (Havas)
Client: EE, Beatport
Introducing Parallel: the UK’s first hybrid, 5G powered club night.
A series of regional live events that enabled gig-deprived fans to be at two gigs at once, with the aim of getting artists back on stage and fans back into the audience. Harnessing the power of EE 5G, local DJs were able to perform simultaneous live sets, back-to-back over EE’s number-one 5G network, from different locations across the city.
All live-streamed online and via 360 VR to an immersive experience within the city, all over EE 5G.
With exceptionally strong results, this debut event series will return in 2022 to more cities across the UK.