Client: Goodwood & Sky Cinema
How do you transform an empty aircraft hangar into a high-energy production spectacular? This was the mission facing Collaborate Global, for its ‘Earls Court Studios’ activation for Sky Cinema, held within the annual Goodwood Revival festival.
Taking both clients’ objectives into account, the production agency went further than ever before, creating a 1950’s film-inspired theatrical production that invited festival attendees to actually come and join in on the action. With actors, dancers, a live band and revolving stages, this highly immersive event overcame challenges and went ahead without a hitch or single reported Covid case. And with increased audience attendance and engagement versus Collaborate’s 2019 activation, this well-received, participation-heavy production has convinced Goodwood Revival to include more of the same highly immersive activity in future years.