#FreeToBePride 2021

Media.Monks B.V.

Agency: Media.Monks
Client: TikTok

For Pride 2021, TikTok wanted an epic month-long celebration to inspire creativity and bring joy to the LGBTQIA+ community. An integrated campaign, #FreeToBe was a global rallying cry that featured four festive livestreams, iconic hosts, legendary musical performances, trailblazer content creators, and a partnership with LA Pride. To show that TikTok is #ForYourPride, we created the entire broadcast experience—from the global branding, event flow to the marketing campaign, community-building activations, and employee videos. For four weeks straight, we helped TikTok bring their message to both the community and allies by celebrating diverse voices and creating a place where everyone is #FreeToBe.