EE x Beatport Present: Parallel

Cake (Havas)

Client: EE, Beatport

Introducing Parallel: the UK’s first hybrid, 5G powered club night. 

A series of regional live events that harnessed the power of EE 5G to enable multiple local DJs to perform simultaneous live sets to an audience, back-to-back over the 5G network, from different locations across the city. All live streamed online and via 360 VR to local fans, over EE’s network. 

Supported by a 360 integrated marketing campaign across Social, Online, multi-channel Media and PR, the campaign success genuinely shifted brand metrics, achieving significant uplift on primary KPIs.