Winkelstraat.nl NFTee Campaign
We Are Pi
Winkelstraat.nl launched a one-of-a-kind physically wearable NFT artwork designed in collaboration with renowned artist and cultural provocateur, Gab Bois. When scanning the brand logo on the physical T-shirt, an augmented reality animation of the artwork appears as a 3D overlay.
The campaign launched through an auction, held on a NFT marketplace. Simultaneously, a one-time drop of 500 shirts that unlocked the AR Filter version of the NFT digital artwork was released so more people could engage with the drop and own a piece of it.