NFTee Campaign

We Are Pi

Client: launched a one-of-a-kind physically wearable NFT artwork designed in collaboration with renowned artist and cultural provocateur, Gab Bois. When scanning the brand logo on the physical T-shirt, an augmented reality animation of the artwork appears as a 3D overlay. 

The campaign launched through an auction, held on a NFT marketplace. Simultaneously, a one-time drop of 500 shirts that unlocked the AR Filter version of the NFT digital artwork was released so more people could engage with the drop and own a piece of it.