Gucci Aria - The Savoy Screening

XYZ & Hotel Creative

Client: Gucci

Hotel Creative partnered with XYZ to produce a special moment-in-time for Gucci clients, who were invited to view the launch film for the latest collection, “Aria,” designed by Gucci’s Creative Director, Alessandro Michele, as part of the centennial celebrations. This unique viewing took place outside The Savoy, a nod to Founder Guccio Gucci's first job as a lift boy at the iconic hotel.