Over the last 24 years, the two-day in-person Deloitte Shared Services Conference has become a “must attend” event for leaders in the industry. In November 2021, we transformed it into a one-day hybrid event for 500 in-person C-Suite clients, partners and prospects and over 1,000 virtual delegates. At a time when the business world was searching for ways to create impactful connections within their network, Deloitte briefed us to transform their conference into a hybrid event.
The goal was to wow the audience and connect delegates efficiently by delivering innovative engagement sessions and creating a dynamic, sustainable, technologically advanced conference. The experience utilised an open-plan model, designed with in-person and virtual delegate engagement at the forefront. The focal 360° wrap-around theatre, live studio, exhibition area and lounge space combined with state-of-the-art technology and innovative audiovisual touchpoints created a truly immersive experience for all delegates.
The ‘SSC Studio’ created a new energised link with the virtual audience, acting as an anchor to take them through the day, offering a variety of interactive experiences and unique content. Sponsors' showcases were integrated into the in-person and virtual experience, encouraging engagement with the audiences.
SSC 2021 was the first large-scale hybrid experience within the sector and really stood out. Sponsors saw ROI through an incredibly active on-site sponsor network with over 890 leads generated, virtual delegates online from over 39 countries generated over 2,400 main session views, an 86% delegate rating.