The Fashion Awards 2021


Agency: Attachment
Client: The British Fashion Council

Collaboration on a truly global scale. The generosity, commitment and creativity of partners, suppliers and supporters is more vital than ever. The Fashion Awards 2021 took place at The Royal Albert Hall in London on Monday 29th November: a two-hour red-carpet experience followed by dinner, awards show and after-party featuring major performances for an audience of 3,500 people including world famous designers, artists, musicians, celebrities, changemakers and students – with consumer seats available for purchase. 

Following the pandemic and major cultural, societal, and behavioural shifts in the way we experience events, the British Fashion Council set a brief to reimagine The Fashion Awards through a global marketing campaign and physical activation with an ambition to create a benchmark for future events, reach new audiences and increase commercial fundraising opportunities.