Creative Experience Agency
Are you the industry’s number one creative experience agency? Are you making work that your industry peers and leading brands admire? What makes you stand out of the crowd? Tell us about your best work, how you tackle briefs and why 2018/19 was a big year for the company.
Shortlisted agencies will be invited to present to our panel of judges.
Entry questions
-Company overview (250 words)-
Number of employees and staff retention rate; financial performance including YOY growth; staff incentive training programmes; why was 2018/19 a big year for the agency and what USPs make it stand out from others in the industry.
-Brand experience work (3x 200 words)-
Three separate examples describing the brief, idea, strategy, execution and results/ROI for each brand experience.
-Future strategy (150 words)-
How is the agency looking to build on its success from the last 12 months?
-Additional compulsory material-
Lead image
Support material including video, images and social media
Two client testimonials (at least one testimonial required)
Brand Experience B2C
Did your brand or agency deliver the best consumer-facing experience of the year? How did you bring the core elements of a marketing campaign to life through a live activation and how did it engage with the general public?
Entry questions
-Idea (100 words)-
In a nutshell, tell us what the experience was, when it took place and who was invited.
-Strategy and budget (200 words)-
What was the brief? What were the main goals of the campaign, and how was the live activation aiming to achieve that, either as its main focal point or part of a wider integrated campaign? What was the budget?
-Execution (300 words)-
A full rundown of what the activation consisted of, every element that added to the overall live experience that consumers could see, touch, feel and interact with.
-Effectiveness/ROI (200 words)-
How effective was the campaign? What were your initial KPIs and how were these met or exceeded? Please provide as many figures as possible (year on year percentage change at the very least) on how the project impacted brand perception, press coverage, attendance levels and product sales.
-Additional compulsory material-
Lead image
Two brand experience case studies (one A4 page per case study)
Support material including video, images and social media
Two client testimonials (at least one testimonial required)
Brand Experience B2B
Are you a brand or agency that has delivered a business-focused event that surpassed all expectations? How did you connect with this audience and engage them through a live experiential activation while keeping in mind the core business goals?
Entry questions
-Idea (100 words)-
In a nutshell tell us what the experience was, when it took place and who was invited.
-Strategy and budget (200 words)-
What was the brief? What were the main goals of the campaign, and how was the live activation aiming to achieve that, either as its main focal point or part of a wider integrated campaign? What was the budget?
-Execution (300 words)-
A full rundown of what the activation consisted of, every element that added to the overall live experience that consumers could see, touch, feel and interact with.
-Effectiveness/ROI (200 words)-
How effective was the campaign? What were your initial KPIs and how were these met or exceeded? Please provide as many figures as possible (year on year percentage change at the very least) on how the project impacted brand perception, press coverage, attendance levels and product sales.
-Additional compulsory material-
Lead image
Two brand experience case studies (one A4 page per case study)
Support material including video, images and social media
Two client testimonials (at least one testimonial required)
Global Brand Activation
This accolade aims to crown one international activation, be it a consumer brand experience or business-focused event. Note – it can be a standalone event in an international market (outside the UK) or part of a global series.
Entry questions
-Idea (100 words)-
In a nutshell, tell us what the experience was, when it took place and who was invited.
-Strategy and budget (200 words)-
What was the brief? What were the main goals of the campaign, and how was the live activation aiming to achieve that, either as its main focal point or part of a wider integrated campaign? What was the budget?
-Execution (300 words)-
A full rundown of what the activation consisted of, every element that added to the overall live experience that consumers could see, touch, feel and interact with.
-Effectiveness/ROI (200 words)-
How effective was the campaign? What were your initial KPIs and how were these met or exceeded? Please provide as many figures as possible (year on year percentage change at the very least) on how the project impacted brand perception, press coverage, attendance levels and product sales.
-Additional compulsory material-
Lead image
Two brand experience case studies (one A4 page per case study)
Support material including video, images and social media
Two client testimonials (at least one testimonial required)
The Game Changer
This award will honour the best event, brand experience or supplier that led the way with a new idea in 2018/19. It must have an element of innovation and differentiation, something which shows it is out of the ordinary or a step above the rest.
Entry questions
-Idea (100 words)-
In a nutshell tell us what the experience was, when it took place and who was invited.
-Strategy and budget (200 words)-
What was the brief? What were the main goals of the campaign, and how was the live activation aiming to achieve that, either as its main focal point or part of a wider integrated campaign? What was the budget?
-Execution (300 words)-
A full rundown of what the activation consisted of, every element that added to the overall live experience that consumers could see, touch, feel and interact with.
-Effectiveness/ROI (200 words)-
How effective was the campaign? What were your initial KPIs and how were these met or exceeded? Please provide as many figures as possible (year on year percentage change at the very least) on how the project impacted brand perception, press coverage, attendance levels and product sales.
-Additional compulsory material-
Lead image
Two brand experience case studies (one A4 page per case study)
Support material including video, images and social media
Two client testimonials (at least one testimonial required)
Activation at a Festival or Public Event
Have you designed and executed an experience that has involved creating brand advocacy at either a festival or public event? We want to know why this activation made such an impact as part of a wider experience.
Entry questions
-Idea (100 words)-
In a nutshell tell us what the experience was, when it took place and who was invited.
-Strategy and budget (200 words)-
What was the brief? What were the main goals of the campaign, and how was the live activation aiming to achieve that, either as its main focal point or part of a wider integrated campaign? What was the budget?
-Execution (300 words)-
A full rundown of what the activation consisted of, every element that added to the overall live experience that consumers could see, touch, feel and interact with.
-Effectiveness/ROI (200 words)-
How effective was the campaign? What were your initial KPIs and how were these met or exceeded? Please provide as many figures as possible (year on year percentage change at the very least) on how the project impacted brand perception, press coverage, attendance levels and product sales.
-Additional compulsory material-
Lead image
Two brand experience case studies (one A4 page per case study)
Support material including video, images and social media
Two client testimonials (at least one testimonial required)
Bravest Campaign
Are you an agency or event organiser that pushed the limits and took a big risk through your creative work in 2018/19? What live techniques did you apply to surprise and interrupt consumers? How did you make a difference?
Entry questions
-Idea (100 words)-
In a nutshell tell us what the experience was, when it took place and who was invited.
-Strategy and budget (200 words)-
What was the brief? What were the main goals of the campaign, and how was the live activation aiming to achieve that, either as its main focal point or part of a wider integrated campaign? What was the budget?
-Execution (300 words)-
A full rundown of what the activation consisted of, every element that added to the overall live experience that consumers could see, touch, feel and interact with.
-Effectiveness/ROI (200 words)-
How effective was the campaign? What were your initial KPIs and how were these met or exceeded? Please provide as many figures as possible (year on year percentage change at the very least) on how the project impacted brand perception, press coverage, attendance levels and product sales.
-Additional compulsory material-
Lead image
Two brand experience case studies (one A4 page per case study)
Support material including video, images and social media
Integrated Marketing Campaign
Tell us how a brand experience or wider event series was at the core of a wider marketing campaign, featuring a variety of other channels including PR, digital, advertising and social media. How did it help to reinforce the brand’s core message?
Entry questions
-Idea (100 words)-
In a nutshell tell us what the experience was, when it took place and who was invited.
-Strategy and budget (200 words)-
What was the brief? What were the main goals of the campaign, and how was the live activation aiming to achieve that, either as its main focal point or part of a wider integrated campaign? What was the budget?
-Execution (300 words)-
A full rundown of what the activation consisted of, every element that added to the overall live experience that consumers could see, touch, feel and interact with.
-Effectiveness/ROI (200 words)-
How effective was the campaign? What were your initial KPIs and how were these met or exceeded? Please provide as many figures as possible (year on year percentage change at the very least) on how the project impacted brand perception, press coverage, attendance levels and product sales.
-Additional compulsory material-
Lead image
Two brand experience case studies (one A4 page per case study)
Support material including video, images and social media
Two client testimonials (at least one testimonial required)
Digital Experience
How did you tie technology to a live experience to connect and engage with your audience and to maximise the reach and experience? Tell us how you incorporated tech, social sharing and digital innovations as part of your live event strategy.
Entry questions
-Idea (100 words)-
In a nutshell tell us what the experience was, when it took place and who was invited.
-Strategy and budget (200 words)-
What was the brief? What were the main goals of the campaign, and how was the live activation aiming to achieve that, either as its main focal point or part of a wider integrated campaign? What was the budget?
-Execution (300 words)-
A full rundown of what the activation consisted of, every element that added to the overall live experience that consumers could see, touch, feel and interact with.
-Effectiveness/ROI (200 words)-
How effective was the campaign? What were your initial KPIs and how were these met or exceeded? Please provide as many figures as possible (year on year percentage change at the very least) on how the project impacted brand perception, press coverage, attendance levels and product sales.
-Additional compulsory material-
Lead image
Two brand experience case studies (one A4 page per case study)
Support material including video, images and social media
Two client testimonials (at least one testimonial required)
Creative Event of the Year
We’re looking for how theming, design, entertainment, catering, lighting and innovation, as well as client and guest feedback, all helped to deliver an outstanding creative event, including brand experiences and industry showcases and events.
Entry questions
-Idea (100 words)-
In a nutshell tell us what the experience was, when it took place and who was invited.
-Strategy and budget (200 words)-
What was the brief? What were the main goals of the campaign, and how was the live activation aiming to achieve that, either as its main focal point or part of a wider integrated campaign? What was the budget?
-Execution (300 words)-
A full rundown of what the activation consisted of, every element that added to the overall live experience that consumers could see, touch, feel and interact with.
-Effectiveness/ROI (200 words)-
How effective was the campaign? What were your initial KPIs and how were these met or exceeded? Please provide as many figures as possible (year on year percentage change at the very least) on how the project impacted brand perception, press coverage, attendance levels and product sales.
-Additional compulsory material-
Lead image
Two brand experience case studies (one A4 page per case study)
Support material including video, images and social media
Two client testimonials (at least one testimonial required)
Outstanding Creative Idea
Judges will be looking for the highest quality in terms of creativity. This award is open to agencies and brands that can show the journey from a smart strategic insight to a compelling creative experience.
Entry questions
-Idea (100 words)-
In a nutshell tell us what the experience was, when it took place and who was invited.
-Strategy and budget (200 words)-
What was the brief? What were the main goals of the campaign, and how was the live activation aiming to achieve that, either as its main focal point or part of a wider integrated campaign? What was the budget?
-Execution (300 words)-
A full rundown of what the activation consisted of, every element that added to the overall live experience that consumers could see, touch, feel and interact with.
-Effectiveness/ROI (200 words)-
How effective was the campaign? What were your initial KPIs and how were these met or exceeded? Please provide as many figures as possible (year on year percentage change at the very least) on how the project impacted brand perception, press coverage, attendance levels and product sales.
-Additional compulsory material-
Lead image
Two brand experience case studies (one A4 page per case study)
Support material including video, images and social media
Two client testimonials (at least one testimonial required)
Outdoor Experience
It could be a music festival, sporting occasion, a movie club or pop-up, or something completely different. We’re looking for a stand-out outdoor event that uses open-air environments as part of its backdrop.
Entry questions
-Idea (100 words)-
In a nutshell tell us what the experience was, when it took place and who was invited.
-Strategy and budget (200 words)-
What was the brief? What were the main goals of the campaign, and how was the live activation aiming to achieve that, either as its main focal point or part of a wider integrated campaign? What was the budget?
-Execution (300 words)-
A full rundown of what the activation consisted of, every element that added to the overall live experience that consumers could see, touch, feel and interact with.
-Effectiveness/ROI (200 words)-
How effective was the campaign? What were your initial KPIs and how were these met or exceeded? Please provide as many figures as possible (year on year percentage change at the very least) on how the project impacted brand perception, press coverage, attendance levels and product sales.
-Additional compulsory material-
Lead image
Two brand experience case studies (one A4 page per case study)
Support material including video, images and social media
Two client testimonials (at least one testimonial required)
Debut Event
Have you launched an exhibition, experiential campaign or creative event that has proved its worth in its first year, exceeding all expectations? Did your live activation fill a gap in the market or leave guests wanting more?
Entry questions
-Idea (100 words)-
In a nutshell tell us what the experience was, when it took place and who was invited.
-Strategy and budget (200 words)-
What was the brief? What were the main goals of the campaign, and how was the live activation aiming to achieve that, either as its main focal point or part of a wider integrated campaign? What was the budget?
-Execution (300 words)-
A full rundown of what the activation consisted of, every element that added to the overall live experience that consumers could see, touch, feel and interact with.
-Effectiveness/ROI (200 words)-
How effective was the campaign? What were your initial KPIs and how were these met or exceeded? Please provide as many figures as possible (year on year percentage change at the very least) on how the project impacted brand perception, press coverage, attendance levels and product sales.
-Additional compulsory material-
Lead image
Two brand experience case studies (one A4 page per case study)
Support material including video, images and social media
Two client testimonials (at least one testimonial required)
Exhibition Experience
Whether it was one element of a wider exhibition, or the full experience, judges will be looking at how exhibition organisers, agencies and brands are making these events stand out within a crowded market.
Entry questions
-Idea (100 words)-
In a nutshell tell us what the experience was, when it took place and who was invited.
-Strategy and budget (200 words)-
What was the brief? What were the main goals of the campaign, and how was the live activation aiming to achieve that, either as its main focal point or part of a wider integrated campaign? What was the budget?
-Execution (300 words)-
A full rundown of what the activation consisted of, every element that added to the overall live experience that consumers could see, touch, feel and interact with.
-Effectiveness/ROI (200 words)-
How effective was the campaign? What were your initial KPIs and how were these met or exceeded? Please provide as many figures as possible (year on year percentage change at the very least) on how the project impacted brand perception, press coverage, attendance levels and product sales.
-Additional compulsory material-
Lead image
Two brand experience case studies (one A4 page per case study)
Support material including video, images and social media
Two client testimonials (at least one testimonial required)
Production Experiences
Are you an event production company, supplier or agency that has worked to improve branded experiences? This is your opportunity to show how your products, services and how best practice has helped create standout work. How did you go above your call of duty to bring that extra something to a live event? This could be anything from lighting, stage, sound or other elements that have helped to bring an idea to life.
Entry questions
-Idea (100 words)-
In a nutshell tell us what the experience was, when it took place and who was invited.
-Strategy and budget (200 words)-
What was the brief? What were the main goals of the campaign, and how was the live activation aiming to achieve that, either as its main focal point or part of a wider integrated campaign? What was the budget?
-Execution (300 words)-
A full rundown of what the activation consisted of, every element that added to the overall live experience that consumers could see, touch, feel and interact with.
-Effectiveness (200 words)-
How effective was the campaign? What were your initial KPIs and how were these met or exceeded? Please provide as many figures as possible (year on year percentage change at the very least) on how the project impacted brand perception, press coverage, attendance levels and product sales.
-Additional compulsory material-
Lead image
Two brand experience case studies (one A4 page per case study)
Support material including video, images and social media
Two client testimonials (at least one testimonial required)
Food Experience
This award will go to a company with innovative thinking, creative concepts, impeccable delivery and, of course, great food. We’re looking for the best ways your food has added to a branded experience. How did your food improve the consumer’s experience, how did you wow them?
Entry questions
-Idea (100 words)-
In a nutshell tell us what the experience was, when it took place and who was invited.
-Strategy and budget (200 words)-
What was the brief? What were the main goals of the campaign, and how was the live activation aiming to achieve that, either as its main focal point or part of a wider integrated campaign? What was the budget?
-Execution (300 words)-
A full rundown of what the activation consisted of, every element that added to the overall live experience that consumers could see, touch, feel and interact with.
-Effectiveness (200 words)-
How effective was the campaign? What were your initial KPIs and how were these met or exceeded? Please provide as many figures as possible (year on year percentage change at the very least) on how the project impacted brand perception, press coverage, attendance levels and product sales.
-Additional compulsory material-
Lead image
Two brand experience case studies (one A4 page per case study)
Support material including video, images and social media
Two client testimonials (at least one testimonial required)
Venue Experience
We’re looking for venues that have used their space in new and exciting ways.
Have you created a new or innovative way of using the space? Have you transformed your space to create an unforgettable experience? This award will honour an event space noticeably making strides in the live event industry.
Entry questions
-Idea (100 words)-
In a nutshell, tell us how exactly you used the venue and why it was innovative, what the experience was, when it took place and who was invited.
-Strategy and budget (200 words)-
What was the brief? What were the main goals of the campaign, and how was the live activation aiming to achieve that, either as its main focal point or part of a wider integrated campaign? What was the budget?
-Execution (300 words)-
A full rundown of what the activation consisted of, every element that added to the overall live experience that consumers could see, touch, feel and interact with. How did you make best use of the venue and why do you think it was innovative or different to the way others have used it?
-Effectiveness (200 words)-
How effective was the campaign? What were your initial KPIs and how were these met or exceeded? Please provide as many figures as possible (year on year percentage change at the very least) on how the project impacted brand perception, press coverage, attendance levels and product sales.
-Additional compulsory material-
Lead image
Two brand experience case studies (one A4 page per case study)
Support material including video, images and social media
Two client testimonials (at least one testimonial required)
Experiences for Good
We’re looking for the most outstanding work in the industry that has been delivered for a good cause. This can be pro bono work or a paid-for brief. Either way we want to see how you’ve used your creative flair to provide a positive impact.
Entry questions
-Idea (100 words)-
In a nutshell tell us what the experience was, when it took place and who was invited.
-Strategy and budget (200 words)-
What was the brief? What were the main goals of the campaign, and how was the live activation aiming to achieve that, either as its main focal point or part of a wider integrated campaign? What was the budget?
-Execution (300 words)-
A full rundown of what the activation consisted of, every element that added to the overall live experience that consumers could see, touch, feel and interact with.
-Effectiveness/ROI (200 words)-
How effective was the campaign? What were your initial KPIs and how were these met or exceeded? Please provide as many figures as possible (year on year percentage change at the very least) on how the project impacted brand perception, press coverage, attendance levels and product sales.
-Additional compulsory material-
Lead image
Two brand experience case studies (one A4 page per case study)
Support material including video, images and social media
Two client testimonials (at least one testimonial required)
Collaboration
This award aims to showcase truly collaborative work be it with two brands working together or agency partnerships. We want to hear how and why you’ve partnered to create even better experiences.
Entry questions
-Idea (100 words)-
In a nutshell tell us what the experience was, when it took place and who was invited.
-Strategy and budget (200 words)-
What was the brief? What were the main goals of the campaign, and how was the live activation aiming to achieve that, either as its main focal point or part of a wider integrated campaign? What was the budget?
-Execution (300 words)-
A full rundown of what the activation consisted of, every element that added to the overall live experience that consumers could see, touch, feel and interact with.
-Effectiveness/ROI (200 words)-
How effective was the campaign? What were your initial KPIs and how were these met or exceeded? Please provide as many figures as possible (year on year percentage change at the very least) on how the project impacted brand perception, press coverage, attendance levels and product sales.
-Additional compulsory material-
Lead image
Two brand experience case studies (one A4 page per case study)
Support material including video, images and social media
Two client testimonials (at least one testimonial required)
