
Celebrating the boldest ideas, immersive stories, and groundbreaking activations shaping the future of brand engagement.
In an era of fleeting attention, creating genuine human connection is the ultimate achievement. The 2027 Campaign Experience Awards recognise the visionary teams turning creative ambition into measurable impact.
From immersive pop-ups and massive festival activations to seamless digital journeys, we celebrate the work that moves people. Throw your hat in the ring this year and join the leaders, disruptors, and storytellers defining the next generation of brand engagement.
Celebrating the boldest ideas, immersive stories, and groundbreaking activations shaping the future of brand engagement.
In an era of fleeting attention, creating genuine human connection is the ultimate achievement. The 2027 Campaign Experience Awards recognise the visionary teams turning creative ambition into measurable impact.
From immersive pop-ups and massive festival activations to seamless digital journeys, we celebrate the work that moves people. Throw your hat in the ring this year and join the leaders, disruptors, and storytellers defining the next generation of brand engagement.
KEY DATES
First entry deadline - Thursday 29 October
Second entry deadline - Thursday 3 December
Final entry deadline - Thursday 21 January
PRICING
First entry fee - £579 +VAT
Second entry fee - £699 +VAT
Final entry fee - £789 +VAT
CATEGORIES 2026
Brand Experience Categories
Best Activation at a Music Event
Have you worked hard to inspire an audience attending a music event? This award will showcase work that has successfully connected with people at a music event. How did you elevate their experience and excite them?
Best Approach to Sustainability
Was sustainability at the forefront when creating your experience? Your event may have been showcasing a sustainable product or perhaps it was key to implement the most environmentally friendly practices possible. Include measures taken on best sustainable practices such as waste reduction, transportation, food mileage and include any metrics that have been tracked.
Brand Experience B2B - EUROPE
Brand Experience B2B - ROW
Brand Experience B2C - EUROPE
Brand Experience B2C - ROW
Collaboration
This award aims to showcase truly collaborative work be it with two brands working together or agency partnerships. We want to hear how and why you’ve partnered to create even better experiences.
Creative Event of the Year
We’re looking for how theming, design, entertainment, catering, lighting and innovation, as well as client and guest feedback, all helped to deliver an outstanding creative event, including brand experiences and industry showcases and events.
Debut Event
Have you launched an exhibition, experiential campaign or creative event that has proved its worth in its first year, exceeding all expectations? Did your live activation fill a gap in the market or leave guests wanting more?
Digital Experience
How did you tie technology to a live experience to connect and engage with your audience and to maximise the reach and experience? Tell us how you incorporated tech, social sharing and digital innovations as part of your live event strategy.
Exhibition Experience
Whether it was one element of a wider exhibition, or the full experience, judges will be looking at how exhibition organisers, agencies and brands are making these events stand out within a crowded market.
Experiences for Good
We’re looking for the most outstanding work in the industry that has been delivered for a good cause. This can be pro bono work or a paid-for brief. Either way we want to see how you’ve used your creative flair to provide a positive impact.
Food Experience
How did you wow customers with food? This award will go to a company with innovative thinking, creative concepts, impeccable delivery and, of course, great food. Judges will be looking for the best ways that food has enhanced a branded experience and has rightly been the focus of the event.
The Game Changer
This award will honour the best event, brand experience or supplier that led the way with a new idea in 24/25. It must have an element of innovation and differentiation, something which shows it is out of the ordinary or a step above the rest.
Global Brand Activation
This accolade aims to crown one international activation, be it a consumer brand experience or business-focused event. Note – it can be a standalone event in an international market or part of a global series.
Integrated Marketing Campaign
Tell us how a brand experience or wider event series was at the core of a wider marketing campaign, featuring a variety of other channels including PR, digital, advertising and social media. How did it help to reinforce the brand’s core message?
Outdoor Experience
It could be a sporting occasion, a movie club or something completely different. We’re looking for a stand-out outdoor event that uses open-air environments as part of its backdrop.
Outstanding Creative Idea
Judges will be looking for the highest quality in terms of creativity. This award is open to agencies and brands that can show the journey from a smart strategic insight to a compelling creative experience.
Pop-Up Experience
Judges will be looking for the most creative way a brand has worked to engage people through a popup event. This award will go to a company that has not only delivered a successful experience, but one that has creativity and innovation at its heart.
Production Experience
Are you an event production company, supplier or agency that has worked to improve branded experiences? This is your opportunity to show how your products, services and how best practice has helped create standout work.
Venue Experience
This category is open for venues only. We’re looking for venues that have used their space in new and exciting ways. Have you created a new or innovative way of using the space? Have you transformed your space to create an unforgettable experience? This award will honour an event space noticeably making strides in the live event industry.
Companies and Teams Categories
Creative Experience Agency
Campaign is looking for the number one creative experience agency. Tell us about your best work, how you tackle briefs, show innovation and build return on investment for your clients through creativity.
Staffing Agency of the Year
With personal interaction at the core of our industry, are you a supplier that provides the key personnel for the success of a live event? Is good customer service with a smile at the core of your day-to-day activities?
Event Team
Do you think you're the best event team out there? Whether you are agency-side or in-house, we want to know why your group effort has resulted in flawless events, a rise in business and a seamless working style that others envy. When presented with new challenges how did you come together as a team to overcome all obstacles?
HOW DOES ENTERING BENEFIT YOUR BUSINESS?

Put proof in your pitch deck.
Creative ideas get you in the room, but proven results close the deal. Backing your work with an award win, shows prospects it’s already been stress-tested and validated by judges who know the industry inside out.

Establish third-party credibility.
Being shortlisted or taking home a win proves you’re operating at the very top of the industry. Immediate third-party validation from elite judges who know what exceptional brand experience looks like.

Own your niche in brand experience.
These awards are laser-focused on experiential excellence. Winning proves you are the undisputed expert in your specific arena, whether that’s sustainable events, digital integration or pop-up activations.

Prove real business impact.
Creative concepts are great, but hard metrics win trust. Entering forces you to package your results into compelling, data-backed proof that your campaigns deliver serious ROI.

A note from our Editor, Charlotte Rawlings
"The Campaign Experience Awards are the ideal place to give your activations the recognition they deserve. With such a laser-focus on brand experiences, each category allows different elements of this work to shine, from music and food to sustainability and collaboration. A gong from these awards will act as proof of your agency’s ability to immerse and create long-lasting memories. The ceremony itself is a love letter to the experiential sector and I’m looking forward to celebrating the winners on the night."
NOMINATE A JUDGE
The final judging panel will be comprised of an inclusive range of individuals to fully represent the industry. Nominations to get involved are welcome from across the sectors, either for yourself or a colleague using the link below. The final judging panel will be comprised of an inclusive range of individuals to fully represent the industry.
SAVE THE DATE
Awards Ceremony: Thursday 15 April
The British Red Cross is proud to be partnered with Haymarket Media Group, shaping a better future to help millions prepare for, respond to, and recover from crises across the world. By supporting the British Red Cross Disaster Fund, Haymarket Media Group are providing vital funds needed to reach thousands around the world with essential aid. From hurricanes, floods, conflict, and earthquakes, the British Red Cross is here for humanity. In an emergency, every second counts, and with the help of this partnership, the Red Cross and Red Crescent movement are equipped to mobilise rapidly to support those affected, no matter who they are or where they’re from.
AMPLIFY YOUR WIN
You've had a brilliant night out, you've picked up your award, you've slept off the celebrations, but do the people who REALLY matter know that you've won?
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