FIA Gran Turismo Championships, World Tour
Amplify
Client: Polyphony Digital
The World's Largest and Most Anticipated Esports Racing Tournament:Flying Object
Client: Twitter UK
Every Valentine’s Day the media love-bomb us with starry-eyed stories of romance.HeyHuman
Client: Guinness Africa
FEEL THE TASTE OF GUINNESS THROUGH FOOTBALLREVOLT Summit Presented by AT&T
Superfly
Client: Revolt Media & TV, AT&T
In 2019, Superfly led a wholesale reimagining of what REVOLT’s annual tentpole could be. Rather than an exclusive event for music industry insiders, the REVOLT Summit was transformed into an inspiring, bicoastal platform that celebrated, educated, and connected the entirety of hip hop culture.Apex Legends: Live from Mirage’s Holo-Day Bash at The Game Awards
The Mill
Client: Respawn Entertainment
Respawn and The Mill set out to attempt something unprecedented. To bring the beloved Apex Legends character, Mirage, to life in an unimaginable way: on stage, live and ‘in person’ at The Game Awards.TRO Group
Client: BMW AG UK
Originally, BMW briefed TRO to come up with activation ideas to bring the brand to life in and around Formula E’s season finale in London. Then COVID-19 hit and everything changed.UNIT9
Client: Edelman
We worked with Edelman (London) to create an epic virtual launch activation as part of Xbox’s 'Power Your Dreams' global campaign to showcase the highly anticipated Xbox Series X - the world's most powerful console. Microsoft wanted to host the hottest virtual gaming event of the year that paralleled the new console’s incredible cap...Giant Spoon
Client: TikTok
For Fashion Month, TikTok created a runway experience that was otherworldly. We hosted a 60-minute livestream to capture the attention of the IRL fashion community while showcasing TikTok as a major destination for style. On October 8th, the virtual event was not only shoppable, but established a democratized fashion show experience for...Iris
Client: Barclaycard
2020 was a year like no other, with both headline and support acts seeing their entire summer of live music disappear before their eyes.Pablo London
Client: Huawei
HUAWEI TAKES YOUR MIND TO A PLACE YOUR BODY CAN’T GO RIGHT NOW WITH NEW 360° BINAURAL “SONIC ESCAPES” FROM PABLO & FELT MUSICSecret Sofa presented by Häagen-Dazs
Space, Secret Cinema and Häagen-Dazs
Client: Häagen-Dazs
For 8 Fridays between April and June 2020, thousands of people across the country hit play together to take part in a reimagined, social, multi-platform film event.UNIT9
Client: The Metropolitan Museum of Art & Verizon
In partnership with The Metropolitan Museum of Art and Verizon, UNIT9 created The Met Unframed, an immersive virtual art and gaming experience, with AR enhancements powered by Verizon 5G Ultra Wideband.WWE
Client: WWE
As the sports and entertainment world came to a halt with leagues and shows postponing games, programming and events due to the COVID-19 outbreak, WWE strategically transformed its business model in order to continue to create content and provide our fans with a diversion during this unprecedented time.George P. Johnson
Client: Cisco
“The Park” at Cisco Live 2020 - Cisco Live is well established as one of the most influential annual IT events in EMEAR with over 16,000 attendees. Reinforcing Cisco’s position as the leading IT Networking business in the EMEA region and the world. However, delivering the event is not the main challenge.LEX
Client: St. Modwen
The World of St. Modwen is a bi-annual event, first created with LEX in 2016. It provides an opportunity to bring all employees together, for the business to communicate their future strategic vision, to create a deeper understanding of the business, manage change collectively and celebrate success whilst providing a platform for al...Momentum Worldwide
Client: Microsoft
When Microsoft found out that one in six British children feels unhappy at school and that 43,000 teachers quit the profession in the UK in 2018, they knew that radical change was needed. They also knew that they could help inspire and facilitate such change.Smyle
Client: Samsung
EU Forum is a face-to-face B2B experience which showcases emerging Samsung products and technology to partners and resellers.The Park
Client: Primark
Primark: Forward Think was an immersive festival experience celebrating their 50th birthday and explaining the company strategy, for 1,000 of Primark’s global management team held in Birmingham in September 2019.ACA Live
Client: Monkey Shoulder, William Grant & Sons
Monkey Shoulder Presents…Lock-In Live that brought together 130 bar tenders from 32 different countries for an event that reinvented the conventional virtual experience as a 3-hour live studio, TFI Friday style broadcast event.Audience
Client: Virgin Media
The Virgin TV 360 Takeover was a virtual product launch event held to celebrate Virgin Media's new TV platform - Virgin TV 360.SharpEnd
Client: Campari Group
Campari Group, the sixth largest player worldwide in the premium spirits industry, is leading the way in its commitment to embracing digital innovation. The Milan-based company, founded in 1860, trades in over 190 countries and has a portfolio of more than 50 premium brands.Smyle
Client: Samsung
In 2020, when everyone was using webinars, Samsung and Smyle delivered the first-ever use of gaming platform, Unreal Engine, to host the immersive, live digital ‘Life Unstoppable’ experience for +5000 press and partners.Valtra G Series Global Virtual Launch Event and Showroom
TAPAUS
Client: Valtra
Valtra G Series tractor launch could not be organized in the physical world due to the corona pandemic, so we were asked to create a virtual concept that would match the high expectations of the fans and customers of Valtra, as well as retailers and media.Verizon Media
Verizon Media and Swamp Motel have a strong history of creating award winning events together, from 2018 RYOT Studio launch to the 2019 Halloween extravaganza ‘Madame Mesmer’s Bizarre Bazaar’. For Halloween 2020, where we were all forced apart due to COVID-19, we wanted to continue this tradition and bring our clients together for...Verizon Media
Verizon Media’s RYOT team, in partnership with Kaleidoscope, Museum of Other Realities (MOR) and the Fashion Innovation Agency (FIA) launched the ‘Fabric of Reality’, a first of its kind, VR fashion show to drive awareness of Verizon Media’s state-of-the-art production studio, as a key demonstration for next-gen experien...XYZ
Client: Levi's
An extended reality experience combining physical and digital components that connects Levi’s with their strategic accounts and franchise partners, using technology to create an immersive brand experience for their latest collection launch.ACA Live
Client: Monkey Shoulder, William Grant & Sons
Monkey Shoulder Presents…Lock-In Live that brought together 130 bar tenders from 32 different countries for an event that reinvented the conventional virtual experience as a 3-hour live studio, TFI Friday style broadcast event.FIA Gran Turismo Championships, World Tour
Amplify
Client: Polyphony Digital
The World's Largest and Most Anticipated Esports Racing Tournament:Amplify
Client: Sony Interactive Entertainment
PlayStation® turns the world blue for their biggest console launch yet…George P. Johnson
Client: Cisco
“The Park” at Cisco Live 2020 - Cisco Live is well established as one of the most influential annual IT events in EMEAR with over 16,000 attendees. Reinforcing Cisco’s position as the leading IT Networking business in the EMEA region and the world. However, delivering the event is not the main challenge.HeyHuman
Client: Guinness Africa
FEEL THE TASTE OF GUINNESS THROUGH FOOTBALLHeineken x F1 2020: Season Opening
The Brand Father & M&C Saatchi Sport & Entertainment
Client: Heineken
Heineken has become synonymous with iconic performances and fan engagement as part of its Formula 1 partnership, but with no fans attending races in 2020, how could we celebrate the official start of the season and connect with fans all over the world over and encourage them to #SocialiseResponsibly?Amplify
Client: Dr. Martens
Purpose-led innovationAmplify
Client: Sony Interactive Entertainment
PlayStation® reimagines what a launch looks like and where it lives with cinematic shows designed to break through the screen.Smyle
Client: Samsung
In 2020, when everyone was using webinars, Samsung and Smyle delivered the first-ever use of gaming platform, Unreal Engine, to host the immersive, live digital ‘Life Unstoppable’ experience for +5000 press and partners.UNIT9
Client: Edelman
We worked with Edelman (London) to create an epic virtual launch activation as part of Xbox’s 'Power Your Dreams' global campaign to showcase the highly anticipated Xbox Series X - the world's most powerful console. Microsoft wanted to host the hottest virtual gaming event of the year that paralleled the new console’s incredible cap...Virgin Money + SSD Concerts
At a time where the creative industry had been hit hard by Covid-19, SSD and Virgin Money set out on a mission to bring live music back to the UK in safe way. The world was in desperate need of good news and the music industry needed support to get back on its feet.Amplify
Client: Dr. Martens
A brave new role in cultureAmplify
Client: Sony Interactive Entertainment
PlayStation® push the boundaries of what is possible to launch one of the most anticipated consoles in history...Flying Object
Client: Twitter UK
Every Valentine’s Day the media love-bomb us with starry-eyed stories of romance.MediaMonks and DDB Germany
Client: DDB Germany; Reporters without Borders
Building on the success of Titanium Lion-winner, The Uncensored Playlist, we used Minecraft to circumvent cyber censorship once more. Since Minecraft is freely available around the globe, we opened a virtual library of locally censored articles inside it on World Day Against Cyber Censorship. People can access the library freely and roa...Optus
It’s an understatement to say 2020 took the world by surprise. For Optus the surprise hit four weeks out from a business critical, in-person, event that had been in the planning for months. The introduction of their new CEO and the business’s future direction.League of Legends: Wild Rift - Battle of Baron
UNIT9
Client: BBH Singapore
League of Legends is one of the world’s most popular PC games, so when Riot Games announced the release of the mobile version of League, Wild Rift was expanding its open beta to Vietnam, Oceania, Taiwan, Europe, Turkey, the Middle East, North Africa, and Russia we knew we had to celebrate the launch with the fa...Amplify
Client: Sony Interactive Entertainment
PlayStation® reimagines what a launch looks like with their biggest console launch to date ...Flying Object
Client: Twitter UK
Every Valentine’s Day the media love-bomb us with starry-eyed stories of romance.The Marketing Store
Client: O2
Priority is one of the UK’s most iconic rewards platforms, but following a repositioning in 2019 and the lockdown in early 2020, it needed a new approach. Our task was to reengage audiences with O2’s exclusive, invite-only moments for customers, with a campaign that would drive hype and increase the number of people downloading ...The LEGO Group Presents A Really Cool World
The Producers
Client: The LEGO Group
Welcome A “Really Cool World” at Covent Garden presented by The LEGO® Group, a hybrid digital and physical experience where families could immerse themselves in the world of the LEGO® 2020 Christmas advert.Wunderman Thompson UK
Client: BT Sports
In January 2020, WWE made the move to BT Sport after 30 years with Sky.XYZ
Client: The LEGO Group
To celebrate the global launch of LEGO DOTS, XYZ worked closely with The LEGO Group and designer Camille Walala to create the LEGO HOUSE OF DOTS - an interactive installation for media and consumers to explore and unleash their creativity through play, using the new LEGO DOTS product in a quirky, bold and adventurous environment designe...FIA Gran Turismo Championships, World Tour
Amplify
Client: Polyphony Digital
The World's Largest and Most Anticipated Esports Racing Tournament:George P. Johnson
Client: Cisco
Before hybrid was a term on trend we created a storytelling experience that used digital innovation in a physical experience and Magic Leap technology to connect and transform in virtual.AT&T Super Saturday Night: Lady Gaga Activation
MediaMonks
Client: AT&T
Leading up to her performance at AT&T’s Super Saturday Night, we invited Lady Gaga’s “Little Monsters” to celebrate their individuality through four activations championing 5G’s ‘zero latency’. First, we created a digital Monster Wall that uses motion-sensing cameras to track participants’ dance moves and instantly transform...Smyle
Client: Samsung
In 2020, when everyone was using webinars, Samsung and Smyle delivered the first-ever use of gaming platform, Unreal Engine, to host the immersive, live digital ‘Life Unstoppable’ experience for +5000 press and partners.UNIT9
Client: Publicis Poke, Havas Cake, M&C Saatchi Talk and Essence
Together with EE and their agency partners at Publicis•Poke, Havas Cake, M&C Saatchi Talk and Essence we collaborated and created a monumental and memorable moment for audiences at the event and for those watching at home, pushing fashion and 5G to the limits. The standout moment was instantaneously shareable, with a standout star...UNIT9
Client: The Metropolitan Museum of Art & Verizon
In partnership with The Metropolitan Museum of Art and Verizon, UNIT9 created The Met Unframed, an immersive virtual art and gaming experience, with AR enhancements powered by Verizon 5G Ultra Wideband.Amplify
Client: Sony Interactive Entertainment
PlayStation® pushes the boundaries of what is possible to launch one of the most anticipated consoles in history...HeyHuman
Client: Guinness Africa
FEEL THE TASTE OF GUINNESS THROUGH FOOTBALLJisc
At Jisc, we’re on a mission to improve lives through education and research. United behind our shared purpose, Technology for Good, our members work with us as trusted partners.Harrods X Oliver Jeffers presents 'The Wonder of Stories'
Proud Robinson + Partners
Client: Harrods
“Harrods & Oliver Jeffers seem determined to not let 2020 be the year that Corona steals Christmas.” - The Young LondonerThe Glue Society
Client: Netflix Korea
The Netflix Original series, ‘Kingdom’, is a fictional story set hundreds of years ago, in Joseon-era Korea.UNIT9
Client: Edelman
We worked with Edelman (London) to create an epic virtual launch activation as part of Xbox’s 'Power Your Dreams' global campaign to showcase the highly anticipated Xbox Series X - the world's most powerful console. Microsoft wanted to host the hottest virtual gaming event of the year that paralleled the new console’s incredible cap...Amplify
Client: Dr. Martens
Dr. Martens Presents turns insight into cultural impactAmplify
Client: Sony Interactive Entertainment
PlayStation® pushes the boundaries of what is possible to launch one of the most anticipated consoles in history…Flying Object
Client: Twitter UK
Every Valentine’s Day the media love-bomb us with starry-eyed stories of romance.MediaMonks and DDB Germany
Client: DDB Germany; Reporters without Borders
Building on the success of Titanium Lion-winner, The Uncensored Playlist, we used Minecraft to circumvent cyber censorship once more. Since Minecraft is freely available around the globe, we opened a virtual library of locally censored articles inside it on World Day Against Cyber Censorship. People can access the library freely and roa...UNIT9
Client: The Metropolitan Museum of Art & Verizon
In partnership with The Metropolitan Museum of Art and Verizon, UNIT9 created The Met Unframed, an immersive virtual art and gaming experience, with AR enhancements powered by Verizon 5G Ultra Wideband.UNIT9
Client: Edelman
We worked with Edelman (London) to create an epic virtual launch activation as part of Xbox’s 'Power Your Dreams' global campaign to showcase the highly anticipated Xbox Series X - the world's most powerful console. Microsoft wanted to host the hottest virtual gaming event of the year that paralleled the new console’s incredible cap...Wunderman Thompson UK
Client: BT Sports
1 billion fans tuned in to the 2019 Women’s World Cup on TV. 77,000 packed into Wembley to watch the Lionesses play Germany, in a friendly.Gorilla Company
Client: Nissan, Thailand
On 9th November 2020 Nissan unveiled the new Nissan Navara with the concept “Driven by the BRAVE” in the heart of Bangkok on the banks of the Chao Phraya river. Our brief was to re-position Navara’s image as she hadn’t undergone any modifications in the past 6 years. We were effectively launching a new vehicle.Rebuild The World: LEGO Mid-Air Haptics
Initiative, Rapport
Client: The LEGO Group
After an utterly exhausting 2020 for families, parents had lost the simple joy of seeing their children play.BRIC Celebrate Brooklyn! Festival
MediaMonks
Client: BRIC
For the summer of 2020, we transformed BRIC’s Celebrate Brooklyn! festival into a virtual event. We brought the spirit of the festival to the global stage across 2 days of live-streamed performances—showing that not even a pandemic can stop Brooklyn. Our lineup featured musical and visual artists from around the world on platforms like YouT...Pure Communications Group
Client: Jeep, Fiat Chrysler Automobiles
We won this event in a tender process against 4 other agencies and we won it from their incumbent, and the reason we were given by the client was that it was due to the high levels of experiential creativity which would deliver on brand and showcase the 4x4 jeep renegade as the ultimate electric rural off road vehicle and the perfect urban 4x4 ...WRG
Client: Transport for London
Reimagine was London’s largest ever car-free day event, designed to coincide with World Car Free Day on 22nd September 2019.XYZ
Client: The Lego Group
To celebrate the global launch of LEGO® DOTS, XYZ worked closely with The LEGO Group and designer Camille Walala to create the LEGO HOUSE OF DOTS - an interactive installation for media and consumers to explore and unleash their creativity through play, using the new LEGO DOTS product in a quirky, bold and adventurous environment desig...Amplify
Client: Dr. Martens
Instant cultural impactDelta at CES: The New Feel of Flight
Digitas
Client: Delta Air Lines
CES, the world’s largest stage for innovation, is known for big, splashy tech. Not airlines. But in January 2020, Delta became the FIRST airline to debut at CES, unveiling their vision for the future of travel—one that’s welcoming, calm and effortless. Delta opened CES with the Keynote address from CEO Ed Bastian. And ...MediaMonks
Client: Jordan Brand
Nike asked us to help unveil the new Air Jordan XXXV—a launch shrouded in anticipation and excitement. The challenge was to pay off the hype without a physical event in a year where social distancing is the name of the game. We devised an unveil unlike any other, producing a website to host the live-streamed shoe unveil and house exclusive AJ...Secret Sofa presented by Häagen-Dazs
Space, Secret Cinema and Häagen-Dazs
Client: Häagen-Dazs
For 8 Fridays between April and June 2020, thousands of people across the country hit play together to take part in a reimagined, social, multi-platform film event.Superfly
Client: Bravo
BravoCon was everything fans love about Bravo TV in one space featuring live performances, insider panels, unique activations and close up access to Bravo’s biggest shows and Bravolebrities. The first-ever interactive experience of its kind designed specifically for the Bravosphere. BravoCon was unmatched in fan interaction, talent in...Swamp Motel
After all client work was cancelled in the immediate aftermath of the pandemic, Swamp Motel pivoted from immersive live brand events into digital immersive storytelling, placing audiences in central roles in narratives that unfolded entirely online. The main objective was to generate new business leads, raise the profile of Swamp Motel ...2Heads Global Design
Client: Playtech
As the world's largest online gaming software supplier, Playtech briefed us to create a campaign around ICE that moved away from the common corporate structure/format and created an attraction-based interactive experience.Momentum Worldwide
Client: Microsoft
When Microsoft found out that one in six British children feels unhappy at school and that 43,000 teachers quit the profession in the UK in 2018, they knew that radical change was needed. They also knew that they could help inspire and facilitate such change."Into Thra" The Dark Crystal: Age of Resistance
MXW Studios
Client: Netflix
Launching the Netflix Original series The Dark Crystal: Age of Resistance at London’s BFI with an immersive exhibition of Jim Henson puppets, original costumes and set pieces allowing visitors to step inside the world of Thra, together with a behind-the-scenes gallery spotlighting the British filmmaking team.SharpEnd
Client: Campari Group
Campari Group, the sixth largest player worldwide in the premium spirits industry, is leading the way in its commitment to embracing digital innovation. The Milan-based company, founded in 1860, trades in over 190 countries and has a portfolio of more than 50 premium brands.The Glue Society
Client: Netflix Korea
The Netflix Original series, ‘Kingdom’, is a fictional story set hundreds of years ago, in Joseon-era Korea.FIA Gran Turismo Championships, World Tour
Amplify
Client: Polyphony Digital
The World's Largest and Most Anticipated Esports Racing Tournament:Amplify
Client: Sony Interactive Entertainment
PlayStation® pushes the boundaries of what is possible to launch one of the most anticipated consoles in history...Smyle
Client: BT
Smyle, partnering with MSL, Black Skull Creative and Verity Studios, created an exclusive, record-breaking experience at Wembley Arena, to launch BT’s largest brand campaign in 20 years: Beyond Limits.Smyle
Client: Samsung
EU Forum is a face-to-face B2B experience which showcases emerging Samsung products and technology to partners and resellers.Pablo London
Client: Huawei
HUAWEI TAKES YOUR MIND TO A PLACE YOUR BODY CAN’T GO RIGHT NOW WITH NEW 360° BINAURAL “SONIC ESCAPES” FROM PABLO & FELT MUSICPuzzle
Client: Klarna UK
Klarna are a bank with a difference, making the shopping experience as simple, safe, and smooth as possible.Heineken x F1 2020: Season Opener
The Brand Father & M&C Saatchi Sport & Entertainment
Client: Heineken
Heineken has become synonymous with iconic performances and fan engagement as part of its Formula 1 partnership, but with no fans attending races in 2020, how could we celebrate the official start of the season and connect with fans all over the world over and encourage them to #SocialiseResponsibly?Converse City Forests | Sydney
Amplify
Client: Converse ANZ
Promoting climate action with public art that cleans the air.Iris London
Client: Samsung UK
Samsung Not a School is an alternative, digital education experience for 18–25-year-olds in the UK, designed to improve their skills in the 4C’s – communication, critical thinking, collaboration and creativity. The application of these through innovation to solve societal problems, from climate change to online bullying...MediaMonks and DDB Germany
Client: DDB Germany; Reporters without Borders
Building on the success of Titanium Lion-winner, The Uncensored Playlist, we used Minecraft to circumvent cyber censorship once more. Since Minecraft is freely available around the globe, we opened a virtual library of locally censored articles inside it on World Day Against Cyber Censorship. People can access the library freely and roa...Momentum Worldwide
Client: Merck
Multiple Sclerosis is a chronic illness that attacks the nervous system. 2.8 million people around the world live with the disease, many of whom were diagnosed in their twenties. The lack of awareness and understanding, in addition to the often-invisible symptoms, means a diagnosis can lead to social isolation.Wunderman Thompson UK
Client: BT Sports
1 billion fans tuned in to the 2019 Women’s World Cup on TV. 77,000 packed into Wembley to watch the Lionesses play Germany, in a friendly.Converse City Forests | Sydney
Amplify
Client: Converse ANZ
Joining forces to combat climate action with public art.Amplify
Client: Dr. Martens
Cultural impact through collaborationAmplify
Client: Sony Interactive Entertainment
Sony Interactive Entertainment + Amplify collaborate with 25 territories and regions across 5 continents to achieve one truly global cultural moment...Heineken and UEFA present the Opening Party powered by Defected
M&C Saatchi Sport & Entertainment
Client: Heineken
Over the course of their 25-year sponsorship of the UEFA Champions League Heineken have built a reputation for global activation excellence. One of their rights is to host the official after party for the UEFA Champions League, usually this would manifest as an incredible physical experience for a lucky few. This year however Covid-19 ruled tha...Momentum Worldwide
Client: Merck
Multiple Sclerosis is a chronic illness that attacks the nervous system. 2.8 million people around the world live with the disease, many of whom were diagnosed in their twenties. The lack of awareness and understanding, in addition to the often-invisible symptoms, means a diagnosis can lead to social isolation.Plaster Creative Communications
Client: Bristol City Centre BID
Bristol City Centre Business Improvement District represents over 600 businesses across the centre of Bristol. Throughout 2020, the team were looking for a campaign which would gently attract the public back to the city centre after lockdown, while communicating an ongoing safety message.Flying Object
Client: Twitter UK
It’s Tweeters who make Twitter. Our keyboard comedians fill our feeds with the most honest and relatable conversations on the internet. But Twitter’s unique ability to share these conversations is lost on some people. Our mission is to win them over with creative reminders of just how honest, hilarious and uninhibited our Tweeters can be.Huawei MATE 40 Pro Smartphone Launch
INCA Productions
Client: Huawei
Inca had already been briefed to produce an immersive, cinematic experience to launch Huawei’s flagship Mate40 Pro smartphone in late October 2020, when rising rates of COVID infection in London and the threat of further restrictions required a last minute pivot. With little over a week’s notice, Inca re-designed the event, shif...Harrods X Oliver Jeffers presents 'The Wonder of Stories'
Proud Robinson + Partners
Client: Harrods
“Harrods & Oliver Jeffers seem determined to not let 2020 be the year that Corona steals Christmas.” - The Young LondonerHeineken x F1 2020: Season Opener - Drive in viewing
The Brand Father & M&C Saatchi Sport & Entertainment
Client: Heineken
Heineken has become synonymous with iconic performances and fan engagement as part of its Formula 1 partnership, but with no fans attending races in 2020, how could we celebrate the official start of the season and connect with fans all over the world over and encourage them to #SocialiseResponsibly?The Park
Client: Amazon Prime Video
Truth Seekers is a supernatural horror-comedy TV series from the minds of Nick Frost and Simon Pegg. To promote the launch on Amazon Prime Video, we created a COVID-safe, socially distanced immersive screening experience, taking influencers into the narrative of the show and enabling them to create engaging social content from the exper...TRO Group
Client: BMW GROUP
In October 2020, between national lockdowns, BMW Group had just one event with which to launch a whole year’s worth of BMW and MINI products. In designing a completely new live event format, select invited media and influencers enjoyed test drives and track laps as well as unique content creation opportunities. Social distancing was b...