WINNER: Haygarth

The biggest year in Haygarth's history began with a vision - be a brand experience agency for the future, pushing the boundaries beyond expectations of what brand engagement can really deliver.

To achieve this, Haygarth went about restructuring key departments; Tech, PR, Social and Experiential became one connected offering f...

Highly Commended: Jack Morton Worldwide

Perhaps Event Marketer said it best when they dubbed us “The Mighty Jack”. We’re a full-service creative agency consistently delivering extraordinary work for some of the world’s mightiest brands. As an industry leader, we’re embracing change and nurturing talent so that we can reshape the future of brand experience in the 21st Centur...

Finalist: Seed Marketing

We're Seed.

OUR WORK WORKS BECAUSE IT'S CREATIVE, INSIGHT-LED + STUDENT-FOCUSED.

We help brands connect with this essential audience through our network of influential students who help shape and execute our campaigns.

We now activate in most major markets, leading the local and global student strategy + experiences for som...

Finalist: Agency of the Year

Lively Worldwide

Two years ago Lively set a mission to challenge the traditional agency model. To create an agile business, activate globally, placing events, digital, tech and innovation at the heart of creativity and to become a genuine partner for brands.

We've achieved more in 2 years than some agencies have done in 10. From building IP ...

Finalist: Giant Spoon

Giant Spoon is a modern, full-service agency that puts strategy first - strategy based on a unique obsession with culture designed to leverage media, technology, and creativity to solve business problems. One of the most awarded agencies of its size, Giant Spoon operates in the white space between media and creative. With offices in...

Finalist: XYZ

XYZ is an independent brand experience agency based in London with a global reach. Founded in 2012 by Will Mould and Paul Stanway, the agency's mission was to create experiential work that is as effective, as it is creative and innovative. We are the agency who produced the most watched online football event with Nike Strike Night; laun...

WINNER: Desperados SkyFest

WE ARE Pi & Jack Morton Worldwide

Desperados is known for pushing boundaries to create epic, unimagined party experiences that take things to the next level. SkyFest was Desperados’ epic, collaborative, wild experiment in music and festival culture designed for both a live and digital audience. The Hot Air Balloon Electronic Light Orchestra took off on the 15th Septem...

Highly Commended: Valentine’s Day at Greggs

Taylor Herring and Greggs

Greggs were looking to extend their trading hours and would be testing an evening dining proposition with customers.

The food-on-the-go brand wanted an attention-grabbing activation that would take a bite out of the competition and pave the way for their new menu roll-out.

The idea was to serve up a tongue-in-cheek, antidote to Valentine&...

Finalist: HBO's SXSWestworld

Giant Spoon

Viewers expect the highest quality programming from HBO. To experience HBO's premium content firsthand, we immersed consumers into the narrative of Westworld by building a real-life replication of the series' thrilling destination park at Austin's South by Southwest. Whether arriving at the park via exclusive Delta and Lyft partners...

Finalist: Converse One Star Hotel

XYZ and Hotel

XYZ - Experiential agency, and Hotel - Design Agency, worked closely with Converse EMEA to produce their biggest and most ambitious ever brand activation in the UK. The aim was to create an experience that would truly represent this global brand.

XYZ were the lead agency, managing all 3rd parties, and budgets as well as co-ordina...

Finalist: LIVE IN LEVIS

LIGHTBLUE

LIGHTBLUE is a creative experience agency. Founded in 2007 the agency has been at the forefront of Experiential Marketing across the region helping brands connect with existing and emerging audiences.

Based out of Dubai, LIGHTBLUE delivers Brand Strategy, Experiential & Content-led campaigns.

Operating at the intersection of Arts...

WINNER: The RYOT Studio Tour

RYOT Studio, Oath

RYOT Studio partnered with Swamp to deliver The RYOT Studio Tour - a fully immersive, narrative led, 7-room theatrical experience that was built to demonstrate RYOT's dedication to engaging storytelling as well as a showcase for their unique approach to dealing with the creative briefs they receive.

RYOT worked closely with immersiv...

Highly Commended: Accenture Kaleidoscope

Synergy Global

This one event, hosted across 2 epic days, featured 37 Accenture partners, over 230 high-level attendees…and drove millions in incremental deals (to date).
KALIEDOSCOPE was a NEW brand experience from a NEW Accenture…driving NEW revenue.
A brand experience of a style and ambition never seen from Accenture before. Kaleidoscope was ...

Finalist: Deloitte Experience Analytics

Audience

'Experience Analytics' is a Deloitte owned, client-attended event showcasing the latest data, analytics and digital trends relating to their business strategy. The event had a focus on how organisations can design and build the right skills, approaches, technology and culture to move to 'insight-driven' decision maki...

Finalist: Dassault Systèmes Design For Life

Iris Culture

Dassault Systèmes is a 3D experience company whose products are used to design everything from Tesla cars to the Tokyo Olympic Stadium. The challenge however is that the 3DS brand and their products are an invisible part of this journey, and awareness of the company remains low amongst key opinion leaders and the media. The Design in the Age o...

Finalist: Google Playtime 2017

Gramafilm

Every year, the most inspiring apps and games developers from around the world come together at Playtime, Google Play's series of invitation-only events where they hear the latest on how to innovate and grow their businesses. Gramafilm are the lead agency setting the creative vision for Playtime globally while also managing and producin...

Finalist: Adobe Summit 2018

Taylor Bennett Partners

The Adobe Summit EMEA 2018 returned to ICC ExCeL London. Focused on the future of digital marketing 6000 delegates from across Europe, the Middle East and Africa gathered to experience the largest digital marketing conference. As the event is multifaceted we also had to ensure each area delivered in its own right, so as the delegate moved b...

WINNER: #Meettheworld

Lively

Lively was asked to create an experiential campaign for Hostelworld that would excite its followers and change the perception of hostels more widely. Creating entertaining content that could be leveraged globally would be key to making an impact internationally.

We worked with Hostelworld to create the first ever 'live-in' sand hostel. ...

Finalist: Chevrolet GoalKeepers

Jack Morton Worldwide & Commonwealth

GoalKeepers is a global project to inspire the next generation of female leaders by helping girls set and keep goals. With a recent study indicating that more 94% of female business leaders played sports as children, we leveraged Chevrolet’s partnership with Manchester United, and joined forces with Women’s Sports Foundation, to dem...

Finalist: Taste & Diageo

IMG Culinary

Global drinks brand Diageo partnered with IMG to run global activations through the Taste portfolio to develop cocktail culture and raise awareness of their Reserve portfolio.

By pairing core brands Tanqueray TEN, Zacapa Rum, Don Julio, Ketel One and Johnnie Walker with Taste Festivals, the Taste Tuesday's dining series and ...

WINNER: Desperados SkyFest

WE ARE Pi & Jack Morton Worldwide

Desperados is known for pushing boundaries to create epic, unimagined party experiences that take things to the next level. SkyFest was Desperados’ epic, collaborative, wild experiment in music and festival culture designed for both a live and digital audience. The Hot Air Balloon Electronic Light Orchestra took off on the 15th Septem...

Highly Commended: Converse One star Hotel

XYZ and Hotel

XYZ - Experiential agency, and Hotel - Design Agency, worked closely with Converse EMEA to produce their biggest and most ambitious ever brand activation in the UK. The aim was to create an experience that would truly represent this global brand.

XYZ were the lead agency, managing all 3rd parties, and budgets as well as co-ordina...

Finalist: Ford Go Faster

Imagination

Ford Go Faster is a groundbreaking, multi-dimensional approach to experience that centres on a slickly-produced Hollywood movie trailer starring YOU.

Go Faster reaches out to the masses; through brag-worthy content for social, and most importantly through the power of earned media and endorsement that turns everyone - even journalists - ...

Finalist: The Coffee Line

JWT Live

The first buses powered by coffee. In London, we created 30,000 litres of B20 biodiesel made partly from coffee oil, harvested from coffee grounds collected from coffee shops. Commuters in London were effectively powering their own commute, with waste coffee being used to fuel London buses. This reduces CO2 emissions and captures an...

Finalist: Samsung A Moon For All Mankind

Iris Culture

Idea Overview
Only 12 male astronauts have stepped on the Moon. However, we believe everyone should have that chance. The Moon belongs to all, not the few. Samsung and NASA joined forces to open the Moon to all as the 50th anniversary of the Lunar Landing approaches. 27,000 people were reached at the Mobile World Congress in Barcelona....

WINNER: HBO's SXSWestworld

Giant Spoon

Viewers expect the highest quality programming from HBO. To experience HBO's premium content firsthand, we immersed consumers into the narrative of Westworld by building a real-life replication of the series' thrilling destination park at South by Southwest. Whether arriving at the park via exclusive Delta and Lyft partnerships or on on...

Highly Commended: Honda Challenge Lab

Jack Morton Worldwide

The Honda Challenge Lab opened its doors to visitors at the 2017 Goodwood Festival of Speed, the UK’s unofficial motor show that’s attended by 200,000 car enthusiasts during a long weekend in the summer. This standout experience invited energised participation by turning car features and technical specifications into fun, hands-on c...

Finalist: LIVE IN LEVIS

LIGHTBLUE

LIGHTBLUE is a creative experience agency. Founded in 2007 the agency has been at the forefront of Experiential Marketing across the region helping brands connect with existing and emerging audiences.

Based out of Dubai, LIGHTBLUE delivers Brand Strategy, Experiential & Content-led campaigns.

Operating at the intersection of Arts...

Finalist: Taste of London - Laurent-Perrier Rosé Masterclass with Indie Ecology

IMG Culinary

Taste of London's official champagne partner Laurent-Perrier joined forces with exclusive chef partners, inviting guests to celebrate the 50th year of its revolutionary Cuvée Rosé.

Hosted in Laurent-Perrier's eco farmhouse, guests were immersed in the processes of turning field to fork, and grape into glass with a luxurious...

Finalist: Warner Bros. Blade Runner 2049 Experience Presented by Johnnie Walker

Giant Spoon

The Blade Runner 2049 Experience became the talk of San Diego Comic-Con 2017. The experience brought the world of Blade Runner's post-apocalyptic Los Angeles to life through a VR theater and live reenactment in our 12,000 square-foot space, complete with inclement weather, radio-frequency identification enabled vending machines,...

Finalist: The Jägerhaus

FRUKT

FRUKT took the iconic Jägerhaus to record-breaking new heights in 2018 - smashing previous records across attendance, customer satisfaction and social / media reach.

Spearheaded by its presence at the inaugural All Points East festival, the activation evolved on previous years, with the ambitious, multi-layered venue expanding t...

WINNER: Project84

adam&eveDDB

In the UK, suicide is the single-biggest cause of death in men under 45, with 84 men taking their own lives every week. Despite this, suicide remains a stigmatised killer which is not talked about in the media, and which is under-acknowledged by culture at large with people being unable to appreciate and unwilling to address the pro...

Highly Commended: Ken Fawes and the Future of News

IAB UK

At the height of the Fake News epidemic, the IAB UK newsbrand board members -- The Guardian, News UK, ESI Media, Trinity Mirror, Telegraph Media Group and Mail Metro Media --wanted to emphasise the difference between professionally-written content and the abundance of fake news available online. We gave them an opportunity to co...

Finalist: Valentine’s Day at Greggs

Taylor Herring and Greggs

Greggs were looking to extend their trading hours and would be testing an evening dining proposition with customers.

The food-on-the-go brand wanted an attention-grabbing activation that would take a bite out of the competition and pave the way for their new menu roll-out.

The idea was to serve up a tongue-in-cheek, antidote to Valentine&...

Finalist: Converse One Star Hotel

XYZ and Hotel

XYZ - Experiential agency, and Hotel - Design Agency, worked closely with Converse EMEA to produce their biggest and most ambitious ever brand activation in the UK. The aim was to create an experience that would truly represent this global brand.

XYZ were the lead agency, managing all 3rd parties, and budgets as well as co-ordina...

Finalist: "Times & Epochs. The Gathering" ("Времена и эпохи. Собрание")

ASR "RATOBORTSY" (АСР "Ратоборцы")

The grandest city festival of history in Europe took place in Moscow on 1-12 of June 2017.
12 epochs from the Antiquity to the 1950s were presented at 30 locations on streets and parks of Moscow.
48 events were organized during the festival, 5434 reenactors participated there (700 foreigners from 23 countries).
5 million of guests visited th...

WINNER: Creme Egg Hunting Season

Elvis

Generating sales quickly is crucial for Cadbury Creme Egg, a product only on shelves for a few months each year. We turned this problem on its head by inventing a whole new season: Creme Egg Hunting Season.

Consumer data showed a real appetite to 'go hunting' for Creme Eggs, so our strategy was to let people do just that!

We...

Highly Commended: Gorillaz x e.on A Solar Collaboration

Slice / Engine

In 2017, E.ON rolled out a host of innovative new products.

The first, a solar storage unit, allowed consumers to store solar energy for use at night.

Our brief was to engage the public with the product and get them excited about E.ON.

To do this, we decided to share their story in an unexpected, un-utility way.

In a...

Finalist: ASICS #IMoveLondon

The Department

We took the day to day experience that most Londoners go through, the commute. Instead of highlighting the negatives of the cramped confined spaces, we've turned it into a positive by creating a fully immersive, Sonic Runway installation. The experience and surrounding content strategy brought together the wider 'i Move London&#...

Finalist: Magnum Pleasure Store 2017

Hot Pickle

In June 2017 Magnum once again delivered some seasonal pop-up pleasure for the capital. Part of the Release The Beast campaign the Magnum Pleasure Store in Covent Garden opened its doors to a three months of ice-cream and fashion extravaganza. Running from 26th June - 10th September visitors to the store were invited to get creative and design thei...

Finalist: Ferrero Rocher: Behind the Layers

Haygarth

Behind the Layers used the power of brand experience to create an innovative, integrated campaign, with record-breaking results. Across 17 days, 39,000 visitors came through the doors of our Westfield pop-up. A nationwide activation, it transformed brand perceptions and supported a significant sales growth.

Finalist: HBO's #SXSWestworld

Giant Spoon

Viewers expect the highest quality programming from HBO. To experience HBO's premium content firsthand, we immersed consumers into the narrative of Westworld by building a real-life replication of the series' thrilling destination park at South by Southwest. Whether arriving at the park via exclusive Delta and Lyft partnerships or on on...

WINNER: Ford Go Faster

Imagination

Ford Go Faster is a groundbreaking, multi-dimensional approach to experience that centres on a slickly-produced Hollywood movie trailer starring YOU.

Go Faster reaches out to the masses; through brag-worthy content for social, and most importantly through the power of earned media and endorsement that turns everyone - even journalists - ...

Finalist: Guinness Greenwood Series 2018

Verve Live Agency

The GUINNESS brand perception increased as the GUINNESS Greenwood Series was a series of events for the supporters to enjoy. Each event was specific to each game and the supporters who attended were a mixture of England and opposition fans. All events sold out very quickly through YOUNG's who hosted all of the events in their pubs across London...

Finalist: Ferrero Rocher: Behind the Layers

Haygarth

Behind the Layers used the power of technology to create an innovative, unforgettable consumer experience - amplified by an impressive digital campaign - which smashed every one of its reach, brand and commercial targets.

The multi-sensory pop-up centred around a unique chef's table experience: a 360° audio-visual spectacular which...

Finalist: Poem Portraits

Sunshine

Google were given the opportunity as brand partner to activate at the annual Serpentine Summer Party in 2017.

This annual event hosts VIPS, influencers and gallery patrons so Google were challenged to create a targeted activation for this high profile audience that incorporated their products - whilst ensuring creative integrity.

The idea...

Finalist: The Loop

WRG

Our pharmaceutical client had a problem. Usually, their annual brand planning meeting was bolted onto an-expensive-to-attend global congress. They still needed even deeper penetration of a specific internal brand community, but couldn't justify the cost of flying out Europe-based affiliates to the Californian congress location.

So...

WINNER: Converse One Star Hotel

XYZ and Hotel

XYZ - Experiential agency, and Hotel - Design Agency, worked closely with Converse EMEA to produce their biggest and most ambitious ever brand activation in the UK. The aim was to create an experience that would truly represent this global brand.

XYZ were the lead agency, managing all 3rd parties, and budgets as well as co-ordina...

Highly Commended: Ford Go Faster

Imagination

Ford Go Faster is a groundbreaking, multi-dimensional approach to experience that centres on a slickly-produced Hollywood movie trailer starring YOU.

Go Faster reaches out to the masses; through brag-worthy content for social, and most importantly through the power of earned media and endorsement that turns everyone - even journalists - ...

Finalist: Ferrero Rocher: Behind the Layers

Haygarth

Behind the Layers immersed consumers in Ferrero Rocher's rich brand story with a 2,950 sq-ft. pop-up that combined 360° projection-mapping, an intimate chef's table experience, desserts created live by master chocolatiers, storytelling actors, prop-filled GIF booths and a dazzling cocktail bar. Every element engaged the...

Finalist: Google Curiosity Rooms

Jack Morton Worldwide

Google briefed us to create a memorable and moving experience to launch their new Pixel 2 smartphone in the UK, one of their most important markets.

The Curiosity Rooms were a series of highly immersive, shareable and intriguing experiences, located in the Old Hotel at London’s iconic Selfridges store. It was a playground for inqui...

Finalist: The Aperol Big Spritz Social

The Persuaders

The Persuaders created The Aperol Big Spritz Social: a fun and immersive experience that was infused with the Italian spirit of spontaneity, hosted in Shoreditch. Following some Aperol commissioned research, that revealed that the British population were in need of a dose of spontaneity, The Persuaders designed an unforgettable consumer...

Finalist: NUNdos: the world’s first nun-powered chicken joint

Taylor Herring and Channel5

The world's first nun-powered chicken joint created worldwide news when it rocked up in London's Shoreditch town serving up food for the mind, body & soul. The exclusive eatery provided a unique shop window for new Channel 5 series 'Bad Habits, Holy Orders' - driving fame and viewers to the show whilst also giving the public...

Finalist: HBO's #SXSWestworld

Giant Spoon

Viewers expect the highest quality programming from HBO. To experience HBO's premium content firsthand, we immersed consumers into the narrative of Westworld by building a real-life replication of the series' thrilling destination park at South by Southwest. Whether arriving at the park via exclusive Delta and Lyft partnerships or on on...

WINNER: The Coffee Line

JWT Live

The first buses powered by coffee. In London, we created 30,000 litres of B20 biodiesel made partly from coffee oil, harvested from coffee grounds collected from coffee shops. Commuters in London were effectively powering their own commute, with waste coffee being used to fuel London buses. This reduces CO2 emissions and captures an...

Highly Commended: HBO's SXSWestworld

Giant Spoon

Viewers expect the highest quality programming from HBO. To experience HBO's premium content firsthand, we immersed consumers into the narrative of Westworld by building a real-life replication of the series' thrilling destination park at South by Southwest. Whether arriving at the park via exclusive Delta and Lyft partnerships or on on...

Finalist: Google Curiosity Rooms

Jack Morton Worldwide

Google briefed us to create a memorable and moving experience to launch their new Pixel 2 smartphone in the UK, one of their most important markets.

The Curiosity Rooms were a series of highly immersive, shareable and intriguing experiences, located in the Old Hotel at London’s iconic Selfridges store. It was a playground for inqui...

Finalist: Google Play Playtime 2017

Gramafilm

Every year, the most inspiring apps and games developers from around the world come together at Playtime, Google Play's series of invitation-only events where they hear the latest on how to innovate and grow their businesses. Gramafilm are the lead agency setting the creative vision for Playtime globally while also managing and producin...

Finalist: Ford Go Faster

Imagination

Ford Go Faster is a groundbreaking, multi-dimensional approach to experience that centres on a slickly-produced Hollywood movie trailer starring YOU.

Go Faster reaches out to the masses; through brag-worthy content for social, and most importantly through the power of earned media and endorsement that turns everyone - even journalists - ...

WINNER: HBO's SXSWestworld

Giant Spoon

Viewers expect the highest quality programming from HBO. To experience HBO's premium content firsthand, we immersed consumers into the narrative of Westworld by building a real-life replication of the series' thrilling destination park at South by Southwest. Whether arriving at the park via exclusive Delta and Lyft partnerships or on on...

Highly Commended: Lumiere London 2018

Artichoke Trust

Artichoke's ethos is to provide art for everyone; liberating creativity from museums and galleries, instead bringing it into the streets. Lumiere's target audience therefore, is those who might not necessarily visit a museum, keeping their events relevant for everyone. The visitor demographic was varied, with 69% under 45-ye...

Finalist: Honda Challenge Lab

Jack Morton Worldwide

The Honda Challenge Lab opened its doors to visitors at the 2017 Goodwood Festival of Speed, the UK’s unofficial motor show that’s attended by 200,000 car enthusiasts during a long weekend in the summer. This standout experience invited energised participation by turning car features and technical specifications into fun, hands-on c...

Finalist: Slideatron

Produce UK

Slideatron was an innovative and immersive 18m high LED-lit 'Christmas tree' slide installation built from used Layher scaffolding. On the hour, every hour, the tree burst into 'rave mode' set to a bespoke Christmas backing track.

Over five weeks last Christmas, at least 17,000 visitors enjoyed fantastic views of ...

WINNER: HIIT on the Pitch

Chelsea Football Club and XYZ

In collaboration with health & fitness guru, and Chelsea fan, Joe Wicks aka The Body Coach, we hosted the first ever High Intensity Interval Training (HIIT) session inside a football stadium, aptly named #HIITONTHEPITCH. With DJ Marvin Humes providing the tunes, Joe led two pulsating sessions on the hallowed turf at Stamford Bri...

Highly Commended: Accenture Kaleidoscope

Synergy Global

This one event, hosted across 2 epic days, featured 37 Accenture partners, over 230 high-level attendees…and drove millions in incremental deals (to date).
KALIEDOSCOPE was a NEW brand experience from a NEW Accenture…driving NEW revenue.
A brand experience of a style and ambition never seen from Accenture before. Kaleidoscope was ...

Finalist: ITV Studios Drama Festival

ITV

In February 2018 our brand new Drama Festival took 250 ITV Studios buyers right to the heart of our drama content, turning the traditional screening experience on its head with phenomenal results.

The challenge
· Standing out. Buyers come to the UK for a week attending multiple competitor showcases; a hard audience to impress as they have ...

Finalist: Bazaar At Work Summit

Hearst UK

In its 150th year Harper's Bazaar wanted to create a legacy for women. The inaugural Bazaar at Work Summit was a one-day luxury conference. This was the first time that Hearst Live had delivered a B2B paid for event.
The Summit brought together Britain's most inspiring female leaders for a life-changing day of empowering talks, though...

Finalist: PIMM's All England Tennis Club Pourage Activation

Verve Live Agency for Diaego

Pimm's and Wimbledon Tennis; the perfect partnership. We were asked to support the 2017 Wimbledon Championships' newest partner to promote, activate, and enhance all fans' experience of Pimm's onsite at the world's oldest and most prestigious tennis tournament.

The objective of this activation was to justify our clie...

Finalist: Wonkfest

Wonkhe

This debut event shows the power of events to any business of any size. Bringing your brand to life, knowing your audience and never underestimating what is possible can revolutionise any business.

Testimonials
Well done Team Wonk - Absolutely outstanding event - I have been in HE for 20 years and it was by far the most useful, engagi...

WINNER: Adobe Summit 2018

Taylor Bennett Partners

The Adobe Summit EMEA 2018 returned to ICC ExCeL London. Focused on the future of digital marketing 6000 delegates from across Europe, the Middle East and Africa gathered to experience the largest digital marketing conference .

With the conference focusing on how to deliver personal and engaging customer experiences, it was vital that th...

Highly Commended: BP Live Magic Show

KBW Design

The world is growing like never before, creating opportunity for billions of people. And all this growth requires energy. But as the world demands more energy, it also demands that it be produced and delivered with fewer emissions. As scientists and engineers, BP recognizes the urgency of the climate challenge - and intends to be part o...

Finalist: Mercedes-Benz Fashion Week Russia

SPN Communications, Artefact Communications Agency

Mercedes-Benz Fashion Week Russia is an annual fashion event in Russia that takes place in Moscow twice a year. It traditionally brings together the brightest designers, representatives of business, media and show business communities. It is the largest event of this kind in Russia engaging more than 60 000 participants per season. But it&#...

Finalist: Virgin Fibre x Destiny 2: EGX

Influence Communications

EGX is the UKs biggest gaming exhibition held annually in September with over 80,000 visitors. The headline partner since 2012, Virgin Fibre have progressively been gaining credibility in the gaming world and were determined to make 2017 their most successful year yet. Part of a wider gaming campaign, EGX was the centrepiece of the plan...

Finalist: Thales Cyber Security Escape Room

Make it Clear

Thales eSecurity, part of the Thales Group, is the leader in advanced data security solutions and services, delivering trust wherever information is created, shared or stored. Security professionals around the globe rely on Thales to confidently accelerate their organisation's digital transformation.

The Thales Cyber Security...

Finalist: Accenture Kaleidoscope

Synergy Global

This one event, hosted across 2 epic days, featured 37 Accenture partners, over 230 high-level attendees…and drove millions in incremental deals (to date).
KALIEDOSCOPE was a NEW brand experience from a NEW Accenture…driving NEW revenue.
A brand experience of a style and ambition never seen from Accenture before. Kaleidoscope was ...

WINNER: Samsung Infinity Room

Iris Culture

To celebrate the stunning Infinity screen on the new Samsung S8, and the industry leading VR & 360 camera offering, we created the world's largest infinity room and toured it around UK summer festivals: Reading, Bestival & Boardmasters.

Inspired by the simple artistic beauty of Yayoi Kusama's infinity rooms, remixed with ...

Highly Commended: 'The Wunderbar of Adventure' for Monkey 47 Gin at LCW

Made Up

Monkey 47 Gin's 'Wunderbar of Adventure' was the most popular activation, voted by attendees, at London Cocktail Week 2017's hub in Spitalfields Market.
The immersive and interactive environment featured an illuminated, working ferris wheel measuring just under four metres high. Eclectic, colourful and compelling...

Finalist: #FollowTheRabbit at the O2

Undercurrent

2018 saw O2 re-imagine their highly acclaimed #followtherabbit creative, this time, marrying it with their new Last Minute Live offering. The campaign sought to solidify O2's position as 'more than a network', reaffirming its heritage in music and positioning the brand as trailblazer in live entertainment.

Undercurrent we...

Finalist: Google Play Playtime 2017

Gramafilm

Every year, the most inspiring apps and games developers from around the world come together at Playtime, Google Play's series of invitation-only events where they hear the latest on how to innovate and grow their businesses. Gramafilm are the lead agency setting the creative vision for Playtime globally while also managing and producin...

Finalist: Heart-racing experiential launch for Adidas' 2018 Cold Blooded range

On Event Production Co.

On Event Production Co. is an award-winning experiential production company based in Derbyshire.
It works both with agencies, venues and corporate clients to deliver creative solutions and production services for business events, conferences, brand activations and product launches, and live music events, on behalf of a wide ra...

Finalist: Ralph & Russo Prêt-à-porter Spring/Summer 2018

Setsquare Staging

At Old Billingsgate Market the first ever Ralph & Russo's Spring/Summer 2018 Ready-to-Wear (RTW) collection was launched. The strategic shift from the Haute-Couture House to the introduction of the RTW collection from Tamara Ralph and Michael Russo was specifically hosted in London because: "London being a cosmopolitan hub, we couldn't ...

WINNER: The Poutinerie

JWT Live

We created The Air Canada Poutinerie - a pop up restaurtant on Kingsland Road, Shoreditch - that took Canada's national dish of chips, cheese and gravy (Poutine) and turned it into gourmet versions inspired by destinations that Air Canada flies to, creating edible cities. Press and trade joined on the opening night, followed by ...

Highly Commended: The UK’s First Bloody Mary Café: The TABASCO® Pick Me Up Pit Stop

Hunter Public Relations

TABASCO® Sauce is synonymous with the Bloody Mary. Hunter identified the "Christmas Party Season" as a white space to activate and inspire new contemporary usage of the sauce beyond the cocktail and amongst a wider range of "morning-after" dishes and drinks consumed by Millennials. Leveraging its role in the "restorative" cocktail the brand launch...

Finalist: Worlds First Sky High BBQ

Fabulous BBQ

A unique event to launch Kenshoo's new e-commerce solution 'taking your e-commerce marketing to new heights' with unlimited wow.

Not a boring round table or corporate dinner focussed entirely on networking and product pushing.

Outstanding fun factor. Memorable, exciting and mouth wateringly delicious!

World's first Sky ...

Finalist: Taste of London

IMG Culinary

Taste of London is the definitive showcase of the capital's best restaurants, top chefs and leading food and drink brands and the highlight of the summer foodie calendar. Our flagship event popped up in the stunning Regent's Park from 13 - 17 June 2018; with 50,000 food-loving visitors in attendance.

London's best restaurant...

Finalist: Christmas Deserves Lurpak

BD Network

Being the champion of good food, we wanted to put Lurpak at the top of shopping lists during the festive season, and so needed a fame-driving piece of activity that would engage with consumers and be amplified through social media.

An experiential campaign with cooking at the heart, the build was an 8m tall, 3 tonne faux Christma...

Finalist: Ferrero Rocher: Behind the Layers

Haygarth

Behind the Layers was a feast for the senses with food at its heart. The multi-sensory pop-up centred around a unique chef's table experience, where mini-desserts inspired by the five layers of the Ferrero Rocher were served, accompanied by incredible audio-visual effects to enhance every exquisite mouthful.

WINNER: The Tunnel Club

Manchester City Football Club

Manchester City Football Club launched a world-first in football for the 2017/18 season. The Tunnel Club redefines hospitality standards and the customer experience on a global scale, and demonstrates the Club's commitment to bringing supporters closer to the action than ever before.
Inside The Tunnel Club, guests are invited to watch...

Finalist: Carousel x Glossier Studio

Carousel

Ahead of their official UK launch, NYC-based online beauty giants, Glossier, chose Carousel for a dynamic preview of the brand, designed to get London's beauty press and influencers talking. 'Glossier Studio' ran for five days (21st-25th July 2017) across both Carousel buildings, and gave a targeted list of beauty ed...

Finalist: Skylight

Tobacco Dock & Interact Branding

Skylight was created through re-imagining what we could do with an unused multi-storey car park atop the iconic Tobacco Dock site. Capitalising on the ample, multi-level space and the team's wealth of event experience, we partnered with our sister company, Interact Branding to create an urban lawn club complete with croquet lawns an...

Finalist: Amazon Christmas Party

Hawker House (One of Seven Street Feast Venues)

Hawker House, in Canada Water, is one of London's most unusual event spaces and through the creative vision of its event team, has established itself as one of London's alternative and unique venues.
Previously an unused warehouse, Hawker House, is revolutionising the events industry and has become the London event pla...

WINNER: Project84

adam&eveDDB

In the UK, suicide is the single-biggest cause of death in men under 45, with 84 men taking their own lives every week. Despite this, suicide remains a stigmatised killer which is not talked about in the media, and which is under-acknowledged by culture at large with people being unable to appreciate and unwilling to address the pro...

Highly Commended: Wrap Up London

Sense

This is a startlingly effective pro-bono agency initiative, helping Londoners see the hardest thing to spot: hardship right under our noses. A simple creative idea with no big ticket media endorsements, it keeps ahead of an accelerating problem - people living in crisis in London.

'This campaign has been amazing, mostly due to yo...

Finalist: FBU Exhibition

People

As part of the Fire Brigade Union's Centenary celebrations, we created an exhibition to travel the nation and captivate the broadest possible audience with the Union's vital current role and humanitarian initiatives.

Finalist: Dream The Impossible Dream - The Tim Bacon Foundation Launch

Make Happen

"Dream The Impossible Dream" was the launch event for the Tim Bacon Foundation on Thu 21st Sept 2017. It raised £527,000 for The Christie's Proton Beam Therapy Project and Maggie's Centres.

The event consisted of Manchester's first city-wide banquet for 1,100 guests across 8 restaurants owned by the Living Ventures, fol...

Finalist: Old Mout Cider Kiwi Camp

TWELVE for Heineken

Twelve are a new breed of creative agency designed to navigate the challenges of a super-fast and ever changing world. Twelve’s ethos is all about standing up for something. And to do this, you have to be able to stand out.

The Old Mout Cider Kiwi Camp embodied this, standing up for saving the endangered kiwi and recycling at festivals...

Finalist: Chevrolet GoalKeepers

Jack Morton Worldwide & Commonwealth

GoalKeepers is a global project to inspire the next generation of female leaders by helping girls set and keep goals. With a recent study indicating that more 94% of female business leaders played sports as children, we leveraged Chevrolet’s partnership with Manchester United, and joined forces with Women’s Sports Foundation, to dem...

WINNER: [email protected] 2017

Touch Associates

In January 2017 Touch was brought in to support the production and communication around Merck's collaboration with TED, the highlight of which was the inaugural [email protected] event, for 300 people on November 28th, 2017 at Here East in London.

The strategic partnership was formed to showcase the great thinking and talent within Merck...

Highly Commended: Converse One Star Hotel

XYZ and Hotel

XYZ - Experiential agency, and Hotel - Design Agency, worked closely with Converse EMEA to produce their biggest and most ambitious ever brand activation in the UK. The aim was to create an experience that would truly represent this global brand.

XYZ were the lead agency, managing all 3rd parties, and budgets as well as co-ordina...

Finalist: Google Innovation Hub

Action Impact

Google is on a mission to encourage more young people to study science, technology, engineering and mathematics (STEM). Action Impact brought together the right collaborators to deliver a new Hub at Al Ain, Abu Dhabi. We acted as the lynchpin between United Arab Emirates University, Google, the Abu Dhabi Education Council, a...

Finalist: Mastercard GRAMMYs® “Mastercard House 2018”

BMF Media Octagon/FRUKT, Ketchum Inc., Carat, McCann New York, Team Digital

Located in the heart of New York City, Mastercard took over and transformed a space into a 5-day cultural destination with multiple touch points that placed music and Mastercard at the center of an omni-channel conversation through a cohesive design thematic that created a journey. As a result of collaboration across campaign creative, soci...

Finalist: The Big TV Festival 2018

ITV, Channel 4, Sky and Thinkbox

The UK's biggest broadcasters, Channel 4, ITV, and Sky, alongside Thinkbox, made history in February 2018 with an unprecedented collaboration, launching The Big TV Festival, an inspirational event for 150 future leaders from media agencies and brands.

We aimed to open minds and bust some myths about the nation...

WINNER: Seed Marketing

We're Seed.

OUR WORK WORKS BECAUSE IT'S CREATIVE, INSIGHT-LED + STUDENT-FOCUSED.

We help brands connect with this essential audience through our network of influential students who help shape and execute our campaigns.

We now activate in most major markets, leading the local and global student strategy + experiences for som...

Highly Commended: Shortlist Media

As we look ahead to 2018, experiential continues to be a focus of the business, demonstrating Shortlist Media's endorsement of the quality of the work we have delivered to date, and the increase in turnover potential. Targets have increased, experiential briefs are increasing, and we have recently taken on a new events agenc...

Finalist: We Are Family London

We Are Family London is a creative event and design agency who offer unique detailed creative, original design, in-depth industry knowledge and stand out talent for all your event needs.

We provide a discreet 'one stop shop' for client's brief, from creative concepts through to design, production and build, delive...

Finalist: Hearst UK

HEADLINE: Staff Growth (58%), Revenue Growth (52%), 100 events, 1.6 million attendees (all paid), over 15 new clients.

Hearst Live is Hearst UK's experiential arm, translating quality content into immersive, show-stopping events. Whilst operating within a corporate environment the team very much adopt an entrepreneuri...

Finalist: Synergy Global Events

Synergy is an integrated agency that helps brands reach their audience via their passions. From technology to sport, we understand what people love and use this to create campaigns that achieve greater impact.

Synergy Production is a new team within Synergy, built to create, produce and deliver events and experiences that immerse peo...

Finalist: CreateLondon Media

Grolsch - The Art of Doodlism

Agency: CreateLondon Media

CreateLondon was founded by Tom Scott 4 years ago with a small £4K bank loan and a vision to become the best production agency for UK brand activations. Through hard-work, the faith of our clients (thank-you) and the support of our network, our team has grown organically year-on-year. We are now a team of X7 and fully expect to be X10 by t...

WINNER: Carousel

2017 was our best year yet.

We achieved fantastic growth vs. 2016 by continuing to offer up stylish surroundings, top-notch food and drink, creative in-house production and friendly customer service to a varied portfolio of leading brands (eg Netflix, Barclays, BBC, Condé Nast, Sainsbury's, Grey Goose, The Gu...

Highly Commended: Tobacco Dock

Tobacco Dock's dynamic and closely attuned team is one of its greatest assets. With regular cross-departmental training and a company-wide mentorship programme we put considerable resources into attracting and retaining the cream of the industry talent.

The past year has seen us surpass our ambitious target of 20% for profit and net revenue...

Finalist: Hawker House (One of Seven Street Feast Venues)

Hawker House, in Canada Water, is one of London's most creative event spaces and through the artistic vision of its event team, has established itself as one of London's alternative and unique venues.
Previously an unused warehouse, Hawker House, which brings together great street food, brilliant drinks and good vi...

Finalist: Alexandra Palace

Alexandra Palace is a venue like no other and has been innovating and entertaining visitors since 1875. Built as the 'People's Palace', this remarkable seven-acre Grade II listed building and park remains one of London most iconic destinations. From the advent of Victorian leisure time through to the development of theatre, cine...

Finalist: Westfield Events Team

Westfield Europe Ltd

At Westfield, our in-house team are in house experts across all elements of event delivery: project management, producers and technical production management.
Working as an in-house agency to various departments across the business, the team deliver 100 - 150 key events a year ranging from facilitation of incoming experiential client a...

WINNER: POD Staffing

2017 was a proud year for POD. Our team grew to seventeen full-time employees – a huge increase from six in 2016 – and win six major new clients, including our single biggest client win ever. We delivered high profile campaigns and created dedicated in-house teams with new ways of working, while more than doubling the size of our busine...

Highly Commended: Gallowglass

Having decided on a big push into 'Experiential', Gallowglass have already started to build a strong core of clients and projects. These have enabled us to demonstrate our depth of resource, skill sets, geographical coverage, leadership, flexibility and perhaps most importantly, our communication skills.

Significa...

Finalist: Kru Live

We met our objectives considerably surpassing our own expectations all whilst our MD gave birth during the year taking only 6 weeks of leave - testament to the passionate culture and determination that runs through the entire team at Kru.
We believe that as another year has gone by we continue to strengthen our position as an outstanding staffing...

Finalist: Elevate Staffing

Elevate Staffing began with a mission to deliver the best staff in the industry, and our ability to consistently deliver on that promise has taken us from a single team in London to four offices across the world. As the leader in experiential marketing and event staffing, we are the only agency that can say that we are a truly global event ...

Finalist: The Staff Room

The Staff Room was founded on a simple principle; source and match the best possible staff to deliver great campaigns for the world's best brands. Since 2011 we have deliberately limited our staffing database, operating with no more than 1500 active staff room members. We get to know our staff more intimately than most, and our results ...