The National Experience Team at Reach is made up of a tight-knit team of 12, punching well above our weight to produce the biggest awards show of its kind on television, a string of industry-leading events and bespoke content for partners including TSB, the National Lottery and Dogs Trust.
This year we’ve enhanced and developed the hybrid ‘Pride Of…’ events we initiated during 2020 Covid restrictions, navigating the complex landscape of differing regional restrictions to deliver Pride of Birmingham, Pride of Manchester and Pride of Scotland. Pride of Britain was back at Grosvenor House with more than 800 guests, and was watched by 3.5 million people. We’ve launched our new Mirror’s People’s Pet Awards, celebrating the unique bond we have with our pets, with over 200,000 people tuning in to watch on YouTube. We’re all about creating moments of pure magic - which are only possible because we challenge ourselves to do more, aim higher and importantly, do it as a family.