The Caged Mansion

Client: Netflix

​​The historical thriller Someone Has to Die tells the story of a family who feel trapped in Francoist Spain. To commemorate this part of history in the series’ campaign, we came up with an activation as grand as the series itself. The Caged Mansion is a 4-story birdcage placed over one of Mexico City’s most iconic Spanish mansions: the former Spanish embassy. For a full month, this statement piece stopped passersby in their tracks, pulling them into the past. With strategically placed audio-visual elements, we submerged people in the story, weaving the past into the present and sparking interest in Netflix’s new series.