Heineken® F1® Music Platform

M&C Saatchi Sport & Entertainment

Client: Heineken®

At Heineken®, we connect fans through their shared passions – that’s why we’re partners with the most global sport of them all, Formula 1®.

Following an unusual 2020, how could we provide fans around the world, both at home and at the track, incredible experiences in a unique and challenging context?

We brought the biggest names in electronic dance music to celebrate the return of racing, and created the ultimate at-home race watching experience for fans to win at home... To entertain, celebrate, reward and thank fans, and connect them with the F1, whether they were at-race or on at home.