BMW Play Next at All Points East

Client: BMW, AEG, Listen, Dolce Music, Popcorn PR

BMW launched Play Next to showcase innovative and ground-breaking music from the next generation of talent. Last year we created the acclaimed BMW Play Next podcast which saw talent such as Hans Zimmer, Disclosure, Kae Tempest and Giles Peterson on the pod, along with 74 full tracks from new artists. 

A year later, BMW Play Next made a triumphant debut at All Points East where the BMW Play Next stage shone a spotlight on the next generation of talent such as Alewya, Elkka, Rosie Lowe, SCORS, Swim School, Aziya, Tyson and Priya Ragu, driving brand preference and appraisal among a new audience.