Dream Heroes

The Park

Client: NBCUniversal

We created a virtual immersive experience for children aged 6-12 and their parents, to promote DreamWorks and strengthen association with key programme brands. Inspired by extensive research showing the damaging effect of the pandemic on children’s sleep we created Dream Heroes, a virtual world that gave children the chance to immerse themselves in play alongside their most beloved DreamWorks brands. In doing so they solved challenges and completed missions to become a Dream Hero and help kids sleep. The activity was live in 16 countries with great success; 130,000 families visited with an incredible average dwell time of 70 minutes.