Client: EE, Beatport
Introducing Parallel: the UK’s first hybrid, 5G powered club night. Bringing together EE and their number-one network in the UK and leading EDM platform, Beatport, Parallel was a series of regional live events that harnessed the power of EE 5G.
Enabling multiple local DJs to perform simultaneous live sets, back-to-back over EE’s number-one 5G network, from different locations across the city. All live streamed online and via 360 VR to local fans, over EE’s network.
Marrying Beatport’s innovative, tech-first approach to live music with the strength of EE’s 5G network, Parallel was a UK-first consumer event. And in a return-to-live-music gig, to local fans in their home city, EE’s 5G network had to perform so our DJs could too.