Situ Live

Bearded Kitten

Client: Situ Live

Launched October 2021 and spanning over 7,500 sqft at Westfield London, Situ Live reinvigorates bricks-and-mortar shopping with a discovery playhouse experience inviting consumers to get hands-on with products from the world’s best brands without the constraints of traditional retail. 

 Situ Live came to Bearded Kitten with the challenge of reinventing retail - to design a live, ever-evolving retail exhibition space which would be different to anything else on the High Street; a discovery playhouse with a focus on storytelling as well as retail. The overall store experience was flexible, scalable and durable (minimum 2 years), modular, with a strong consideration for merchandising. 

The space exhibits large and small products to ‘inspire their everyday’ - creating a retail journey where consumers can explore, interact and discover over 70 different brands. Populated with fully working products this space encourages engagement so visitors can try before they buy.