2024 WINNERS
COMPANIES, PEOPLE AND TEAMS CATEGORIES
Creative Experience Agency
Amplify
Amplify is an independent global creative agency specialising in experience + culture. We started out by amplifying live experiences through fledgling social media platforms, but today our 'worldbuilding' approach and commitment to 'breaking formats' ensures that our campaigns blur the lines between media channels, firmly putting...
Swamp
Swamp Motel are pioneers of storytelling experiences. The only agency where brands can work directly with immersive theatre makers and creatives, and the only brand experience agency to also produce immersive experiences direct-to-consumer. Why? Developing original work gives the team opportunity to test new ideas, research the applica...
160over90 Experiential
We are a multi-dimensional agency that delivers consistently high-quality brand experiences to the world's most famous brands since 2012. XYZ offers clients a seamless mix of creative strategy, experience design and flawless production services globally. These are built around a central tenet of "experience is everything, and everythin...
Jack Morton
At Jack Morton, we reimagine what brand experience can be, a legacy we've upheld for 80+ years. Through awe-inspiring experiential, we mesmerize audiences and convert them to brand advocates. Clients come to us when they want extraordinary. We put brands on the world's biggest stages and create memorable moments with the audience...
Momentum Worldwide
The year 2023 marked a significant milestone as we boldly stepped into a new technological era. Technology introduced innovations that transformed the way we interact with each other. From defending a 15-year relationship with a top-five account to exploring 50+ new business opportunities. AI made music, advocate...
Seen Studios
Seen Studios is a creative design and production agency creating brand environments with purpose. Created through its unique community-focused thinking and creative collaboration with some of the industry’s leading global retail brands. led by Managing Director, Katie Mitchell, alongside a leadership team with complementing creative ba...
Event Team
Seen Presents
Experiential events agency Seen Presents celebrated a standout second trading year in 2023, thanks to the exceptional teamwork of its diverse project, production and creative crew led by Managing Director Louisa. Exceeding turnover targets for a second year, the predominantly female team, proved that collaboration is the heart of its s...
Bearded Kitten
Bearded Kitten is an award winning, full service experiential agency that works with global brands to deliver highly innovative and creative events, experiences and activations.Since the dawn of time, we’ve been designing fun. What started as mud wrestling at festivals has grown to become one of the G.O.A.T. - even winning the coveted ...
LS Events
In 2004, LS Events was formed by Jim King and Dave Grindle who, working with a network of freelancers, delivered shows including Creamfields and Bestival. In the beginning our business was very much about music events and we were known for our niche in the festival industry. All this was to change when Steve Reynolds joined in 2016. Le...
Proud Robinson + Partners
Proud Robinson + Partners [PRP] was founded on 3 core principles; to do work that we are proud of, with people we trust and respect and to share in the value that we create. A few years later, we are a team of 30 across 4 departments [with 4 babies and 2 puppies] and these values remain the driving force for everything we do, cr...
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Most Sustainable Company
B a Better Business
Exclusive Collection
"Exclusive Collection is a privately owned group of hotels and venues with a reputation for putting a contemporary edge into some of England’s classic country house destinations.Exclusive became the UK’s first B Corp accredited hotel company in October 2021 and is part of a growing group of global companies reinventing business by purs...
Staffing Agency
HEL's
HEL’s is an independent agency creating immersive brand experiences. Our experiential activations are powered by human interaction, driven by people with the skills to make lasting connections with your audience. With two decades in live events, we have the expertise to deliver stunning on-site results. From concept to campaign strateg...
Elevate Global
At Elevate, we are People People. This is one of our core values that we actively embody in all the work we do and hold with such high regard. As a staffing agency, we fully believe that our people truly are the backbone to all our successes and are undoubtedly our greatest asset. The sheer the commitment, creativity, hard work,...
Venue Team
Stellar Global
At Stellar, we are experts in helping brands create better connections with their customers. Through premium, data-driven retail experiences, we can engage a loyal, steadfast community that will grow and expand with brands into the future. With people and intelligence at our core, we enable clients to succeed across all platforms and m...
BRAND EXPERIENCE CATEGORIES
Best Activation at a Music Event
Coke AI Studio
Momentum Worldwide / Tool
Client: Coca-Cola
Everyone dreams of being in a band, especially when attending music festivals. But, it’s not so easy to play an instrument or come up with a melody, let alone make a band. Introducing: Coke Studio—the first-ever traveling AI-powered studio that helped music fans all across the country from Gov Ball to Bonnaroo to Lollapalooza an...
SONOS Frisson Trigger
Amplify
Client: Sonos
Amplify + Sonos collaborate to deliver a groundbreaking music brand experience, engineered to give you goosebumps; changing the game for product + IP launches in the audio space. Combining art and science to take Sonos’ spatial audio technology to the next level with a never-before-attempted exploration of the emotive power of so...
Magners Secret Cider Garden
Neon Agency
Client: Magners UK
Neon Agency successfully executed the Magners Secret Cider Garden Roadshow in 2023, shifting focus to capture a younger demographic and repositioning their brand identity. Building on the prior success of the Magners Secret Orchard, the 2023 roadshow featured a series of music events across four cities, culminating in a finale at Old B...
Sky VIP lounge launch
Sky VIP and tpf
Client: Sky
Sky VIP is Sky’s loyalty programme, delivering thousands of free experiences & rewards for customers to value and enjoy. In 2023, we launched a new music proposition called ‘Sky VIP lounges’ with the aim of rewarding customers with exclusive access and benefits when they go to see live entertainment they love, closer to where they live...
Wray Residency
Amplify in collaboration with Warm Street and The Romans
Client: Wray & Nephew
Wray & Nephew has always been more than a rum brand, their work in the culture and community is a year-round, family affair. One of London’s favourite party starters, a taste of Wray & Nephew’s rum punch can transport you directly to the good vibes, a distillation of Jamaica’s music-loving spirit. With the community calling out f...
Best Approach to Sustainability
The Macallan Harmony Collection Amber Meadow
Chorus
Client: The Macallan
This project encapsulates a demonstrable success in surpassing sustainability objectives during a 21-day project. Throughout the process, sustainability and ethical considerations were at the forefront, leading to an astonishingly low total event emission of 3.17tCO2e. Our dedication to sustainability extended to our workforce, ...
Building Forever
2Heads
Client: De Beers Group
De Beers call their commitment Building Forever, a holistic approach for creating a better future for people, the planet, and a commitment they wanted placed at the heart of every experience. De Beers group challenged 2Heads to incorporate sustainability in the overall strategy, design and implementation of their international events p...
Cisco Live Amsterdam 2023
George P. Johnson UK
Client: Cisco
Cisco and George P. Johnson’s (GPJ) partnership has enabled continued success, delivery and growth of the Cisco Live conference for over 20 years, currently welcoming over 14,000 participants across five days. Our strong collaboration, experience and understanding allows us to implement sustainability guiding principles across all scop...
HP at Cannes Film Festival 2023
Ivory Worldwide
Client: HP Inc
Hewlett Packard has been an official partner of the Cannes Film Festival for several years. They aspire to become the most sustainable tech company by 2030. In 2023, HP wanted to use their Cannes presence to explore five new sustainability initiatives in an appropriate and engaging way. Ivory was hired to create a VIP envi...
The Rewilding of the City
Quantum
Client: Everleaf Drinks
Everleaf embarked on a journey to mark its fifth anniversary with the 'Rewilding the City' campaign. Tasked with realising this vision, our mission was to create the 'Everleaf Embassy,' a tangible representation of the brand's commitment to sustainability. Everleaf's sustainability objectives are centred around sourcing, working,...
Brand Experience B2B
From Here: To There
Bearded Kitten
Client: Intuit Mailchimp
‘From: Here, To: There’, Mailchimp Intuit’s first UK conference. Key objective? Establish the platform as the UK’s BIGGEST hitter in the world of marketing and e-commerce, with emphasis on personalised marketing and email automation. The conference “for marketers, from marketers” featured talks, panels and Q&A sessions from indu...
Andscape House
MXW
Client: Andscape
Andscape is a Black-led media platform dedicated to creating, highlighting, and uplifting the diverse stories of Black identity. Magnified by the power and reach of The Walt Disney Company, Andscape spans editorial, publishing, film & TV, and music divisions, each united by the shared mission of illuminating the culture and exper...
TikTok High
Sense
Client: TikTok For Business
TikTok High disrupted traditional business education with a stand-out immersive event, hosted in themed campuses in New York and LA - leveraging the brand's dynamic essence to empower Small and Medium Businesses (SMBs) to become confident creators and better their bottom lines. Overcoming preconceptions and trust issues, the stra...
Canva Create
Jack Morton
Client: Canva
Canva’s brand purpose is to empower the world to design. And to be a force for good while doing it. Driven by the insight that Canva lovers work everywhere, we built an experience that let people take their #canvalove into the workspace with A Brand New Era of design for Canva Create 2023. This was a game changing event for the ...
Pinterest Manifestival
Amplify
Client: Pinterest
Amplify + Pinterest ‘manifest’ what’s possible at Cannes Lions International Festival of Creativity with an outdoor brand experience for the B2B audience. At Cannes Lions, the world’s largest gathering of creative marketers, we showed the value of Pinterest in people’s lives and the opportunities for advertisers by breaking the f...
TikTok: ForYou Summit
Seen Presents
Client: TikTok UK
The TikTok ForYou Summit, organised by SEEN Presents, was a resounding success, strategically positioned to reinforce TikTok's status as a premier advertising platform and drawing over 400 senior marketing and advertising clients to Protein Studios in London. The strategic directive was clear: elevate TikTok's industry-leading p...
YouTube Festival
Google & Set Creative
Client: Google
YouTube Festival is the #1 major YouTube Advertising event across the UK. Once a year, YouTube brings their largest possible audience of advertisers, creators, Key Opinion Formers and advertising agency leaders under one roof to help them understand the powerful role YouTube can play in meeting their marketing objectives, and celebrate...
Brand Experience B2C
The Witcher Experience, Season 3 launch
Collective Studios
Client: Netflix
Netflix tasked us with exciting fans and newcomers alike for Netflix’s The Witcher Season 3. We brought to life ‘The Maze’ scene and created a physically and digitally immersive, theatrical live experience. Actors excited visitors by setting out their challenge: to defeat the Jacopace! The Outernet’s (the venue’s) 360 screen...
Disney Wonder of Friendship - The Experience
Haygarth
Client: Disney
Lara Judd – PR Supervisor – The Walt Disney Company
2023 marked Disney’s 100th anniversary. To celebrate a century of friendship, Disney wanted to give Gen Z a fresh and meaningful way to connect–both with each other and with Disney as a brand. We created an ultra-personalisable, hyper-immersive ticketed Gen Z pop-up event that toured four of Europe's coolest cities. Launching with a ki...
FIFA 'Football Unites the World' Exhibition
Catapult
Client: FIFA
FIFA’s “Football Unites the World” Expo took place at FIFA World Cup Qatar 2022. Catapult’s brief was to create a standout visitor experience showcasing the best of FIFA’s work in promoting and developing football programmes around the world. Running for the entire tournament duration over 31 days, we invited an expansive audienc...
MLB London Series Trafalgar Square Takeover
Imagination
Client: Major League Baseball
MLB needed to find a way of engaging UK sports fans with no prior knowledge of, or passion for Baseball. With the London Series in town, our strategy centred around celebrating the two iconic city cultures - St Louis and Chicago - in a way only MLB can. MLB London Series Trafalgar Square Takeover was a 3 day festival, representin...
Pinterest Possibility Place
Amplify
Client: Pinterest
For just two days in September, we opened the doors to Possibility Place, an extension of Pinterest’s ‘It's Possible’ brand campaign - and their first ever consumer experiential event, in the heart of London’s shopping district, Covent Garden. We set out to inspire Pinterest’s growing and engaged Gen Z audience with an authentic ...
Roku City
DesignScene
Client: Roku
At SXSW 2023, we created “Roku City”, a hyper-immersive experience, bringing the iconic digital Roku screensaver to life for the first time. The city is mentioned once every 12 minutes on Twitter, and 2 out of 3 fans expressed their willingness to visit it if given the chance. We transformed the Riley Building in Austin into a 3-story ...
The LEGO® Superpower Academy
Amplify
Client: The LEGO® Group
Amplify + The LEGO® Group put a brick-clicking twist on the escape room experience to turn LEGO® bricks into a landmark for World Play Day for B2C audiences. With a desire to connect with children and families that have a low-affinity to LEGO sets, and cement World Play Day as a standout moment in the calendar, The LEGO Group c...
Collaboration
Samsung Flip Park
Iris
Client: Samsung UK
Samsung Flip Park was a free skateboarding experience built in Shoreditch, East London, running for 17 days in December 2023. It was designed in collaboration with Samsung and Skateboard GB to showcase the best of British skate culture and position Samsung’s flagship smartphone, the Galaxy Z Flip 5, at the heart of it all. Samsu...
Weetaboxpark
ZEAL Creative
Client: Weetabix
Weetabix’s sales were under threat from supermarket own label. But their partnership with the England’s women’s team presented a unique opportunity to win some of that share back. The 2023 WWC was being played in Australia and NZ meaning the women’s teams games were being broadcast at breakfast time UK. At every re...
Dr. Martens Made Strong London
Amplify in collaboration with Kingdom Collective
Client: Dr. Martens
A collaboration between Kingdom Collective, Dr. Martens and Amplify to translate the brand’s MADE STRONG campaign into a brand experience that celebrated the rebellious self-expression and the collective strength of the Dr. Martens community. We built a world for the community to step into and redefine what strength means to them...
Live from PS5
Amplify and adam&eveDDB
Client: SIE
Sony Interactive Entertainment, Amplify, and adam&eveDDB collaborate to reignite the global hype for experiences on PS5 with a 'Live from PS5' campaign. Immediately following the original launch of PS5 in 2020, it became very difficult, very quickly, to get your hands on a console. But in 2023, more PlayStation 5 consoles hit the...
Rum Shack
Proud Robinson + Partners
Client: KFC X Dead Man’s Fingers
In 2023, KFC collaborated with Dead Man’s Fingers to create the very first KFC-inspired spirit – the 11 Herbed and Spiced Rum. To amplify the launch of KFC’s collab with Dead Man’s Fingers, we created the ‘KFC Chicken & Rum Shack’, a unique ‘Finger Liquor’ bar experience in Margate that opened 1-2 Sept. Open to the publi...
Wray Residency
Amplify in collaboration with Warm Street and The Romans
Client: Wray & Nephew
From event design, creative programming and live execution run by Amplify, social roll-out and talent managed by Warm Street, and media amplification headed up by The Romans, we present a collaborative partnership between agencies which allowed for a powerful concoction of strategic, creative, production and music expertise. Wray...
Creative Event of the Year
Night Zero at The Continental
Swamp
Client: Prime Video
The 2023 SAG-AFTRA strike in Hollywood put a stop to any on-screen talent attending premiers or press junkets. With no talent available, how did Prime Video ensure expansive international press coverage to ensure strong viewing figures on the opening weekend of “The Continental: From the World of John Wick”? The answer? “Night Ze...
EA Sports FC24
INCA Production and Uncommon Creative Studio
Client: FC24
In an old shipping yard in Amsterdam, INCA brought to life one of the biggest launches in gaming history. In an historic moment, EA Sports launched the new EA FC game and brand identity, created by Uncommon Creative Studio (UCS). This seminal event marked the end of the 30 year partnership with FIFA and hailed a new era in sports gam...
Live from PS5
Amplify and adam&EveDDB
Client: SIE
Sony Interactive Entertainment, Amplify, and adam&eveDDB reignite the hype for experiences on PS5 with a 'Live from PS5' creative campaign that blurred the lines between channels and delivered a truly original creative platform. Immediately following the original launch of PS5 in 2020, it became very difficult, very quickly, to g...
MLB London Series Trafalgar Square Takeover
Imagination
Client: Major League Baseball
MLB needed to find a way of engaging UK sports fans with no prior knowledge of, or passion for Baseball. With the London Series in town, our strategy centred around celebrating the two iconic city cultures - St Louis and Chicago - in a way only MLB can. MLB London Series Trafalgar Square Takeover was a 3 day festival, representin...
Screamfest VII: Shock Exchange
COW
Client: The Kraken
Screamfest was created by Cow as integrated marketing platform and immersive sampling event for The Kraken. It's evolved over time to become hugely anticipated by loyal fans of The Kraken brand. Each year requires a new creative theme that sell-out tickets, deliver an exceptional experience and create stacks of earned media coverage an...
Somewhere Boy Press Launch and Screening
Channel 4 and The Manual
In October 2022, Channel 4 partnered with The Manual to launch our new TV drama and network priority, "Somewhere Boy" to an audience of press, influencers and TV tastemakers at the Hoxton Docks in London. We created a truly immersive and intriguing experience that transported guests into the strangely isolated world of Danny, our main ...
The LEGO® Superpower Academy
Amplify
Client: The LEGO® Group
Amplify + The LEGO® Group put a brick-clicking twist on the escape room experience to turn LEGO® bricks into a landmark for World Play Day for B2C audiences. With a desire to connect with children and families that have a low-affinity to LEGO sets, and cement World Play Day as a standout moment in the calendar, The LEGO Group c...
Debut Event
EE Game Day
Havas Play UK
Client: EE
EE Game Day:A nationwide mixed-reality gaming treasure hunt, designed to engage the UK’s gaming community and launch EE Game Store – an online destination for every gamer on any network. Supported by an integrated multi-channel campaign, the one-day event used bespoke adventure RPG builds, actors, special effects, and gaming partnershi...
Pinvision
The Park
Client: Pinterest
Pinterest had a perception problem. Despite delivering a 32% higher Return on Ad Spend (ROAS) than other digital platforms (UK/US Nielsen data), a lack of comprehension meant that media buyers didn’t see it as a must-buy on media plans. To combat this, Pinterest had developed an advertiser proposition under the banner of “From d...
Vivera World Kebab Day
ZEAL Creative
Client: Vivera
The strategy Vivera performed really well in the meat free category with core buyers so there wasn’t much growth opportunity there. We saw growth in the category coming from ‘Felxitarians’. Meat enjoyers who are happy to occasionally witch out to a meat alternative. This became our recommended target audience. The challenge a...
eBay Garage at Goodwood's Festival of Speed
Collaborate Global and EssenseMediacom
Client: eBay
Collaborate, in partnership with EssenceMediacom, orchestrated an extraordinary celebration of eBay's community of car DIY tinkerers and enthusiasts at the renowned Goodwood’s Festival of Speed. This immersive experience went beyond creating a visually stunning and sustainable production; it became a hub for sharing, learning, and auto...
Jongga Flavourverse
Amplify in collaboration with Hunter PR
Client: Daesang Jongga
ENTER THE JONGGA FLAVOURVERSE As the #1 Kimchi brand in South Korea and one of the biggest global producers of Kimchi, Jongga wanted to launch its brand to a new and untouched UK foodie audience with a debut brand experience. But how? Enter the Jongga Flavourverse… A format-breaking three-week pop-up designed t...
Weetaboxpark
ZEAL Creative
Client: Weetabix
Weetabix’s sales were under threat from supermarket own label. But their partnership with the England’s women’s team presented a unique opportunity to win some of that share back. The 2023 WWC was being played in Australia and NZ meaning the women’s teams games were being broadcast at breakfast time UK. At every re...
Wrapped Live
Smyle
Client: Spotify
In an event almost bigger than the holiday itself, Spotify Wrapped has become an annual cultural highlight for millions. In 2023, the streaming giant wanted to take over the internet for 48 hours by hosting the UK’s first-ever Spotify Wrapped Live - a live gig streamed on TikTok. Drumsheds, by the team behind Printworks and Depo...
Digital Experience
The Witcher Experience, Season 3 launch
Collective Studios
Client: Netflix
Netflix tasked us with exciting fans and newcomers alike for Netflix’s The Witcher Season 3. We brought to life ‘The Maze’ scene and created a physically and digitally immersive, theatrical live experience. Actors excited visitors by setting out their challenge: to defeat the Jacopace! The Outernet’s (the venue’s) 360 screen...
LEGO Hunt for the Dream Creatures with LEGO DREAMZzz
Amplify
Client: The LEGO Group
“What if everything you ever dreamt was real?” This was the opening line of the brief from The LEGO® Group, as an introduction to their latest IP: LEGO® DREAMZzz™. LEGO® DREAMZzz™ is a new fantasy IP with a twenty-episode TV series that follows a group of ordinary children who discover a secret that has been kept for tho...
Saint Jude
Swamp
Swamp Motel was founded in 2017, to raise the quality of brand experiences, and “Saint Jude” was evidence of the ongoing commitment to driving innovation in the brand experience industry. It was devised as a B2B marketing initiative that would increase Swamp Motel’s brand awareness within the marketing and events industry and generate ...
Big Brother: The Launch Experience
ITV
Client: ITV Press & Publicity
Bringing Big Brother to ITV for the first time, and back to UK screens after 5 years, through an authentic, experience-led campaign that drove over 18 million impressions on social, and the strongest launch night Big Brother viewing figures in 13 years. Working with Banijay, Big Brother Production Teams and immersive storytelling...
Home Run Derby X: The Cage
Imagination
Client: Major League Baseball
MLB needed to find a way of engaging UK sports fans with no prior knowledge of, or passion for Baseball. With the London Series in town, our strategy centred around celebrating the two iconic city cultures - St Louis and Chicago - in a way only MLB can. MLB London Series Trafalgar Square Takeover was a 3 day festival, representin...
Exhibition Experience
Jongga Flavourverse
Amplify in collaboration with Hunter PR
Client: Daesang Jongga
As the #1 Kimchi brand in South Korea and one of the biggest global producers of Kimchi, Jongga wanted to launch its brand to a new and untouched UK foodie audience with an exhibition that would immerse audiences in the world of Kimchi and educate them on the health benefits and taste experiences through chef partnerships. But ho...
Festival of Speed - Future Lab
Catapult
Client: Goodwood
Festival of Speed is the world's greatest celebration of motorsport and car culture. Held every summer at Goodwood Estate, UK it attracts over 200,000 people. Catapult’s brief was to position FutureLab as the leading tech innovation expo for the automotive industry. Partnering with the best curators, we identified leading indust...
FIFA 'Football Unites the World' Exhibition
Catapult
Client: FIFA
FIFA’s “Football Unites the World” Expo took place at FIFA World Cup Qatar 2022. Catapult’s brief was to create a standout visitor experience showcasing the best of FIFA’s work in promoting and developing football programmes around the world. Running for the entire tournament duration over 31 days, we invited an expansive audienc...
Superdrug Presents
N2O
Client: Superdrug
Superdrug had a simple goal: to find a never-been-done-before way to engage and excite its target audience – Gen Z and Millennials – to make Superdrug their first choice for all things health and beauty. Welcome to Superdrug Presents, the UK's biggest health and beauty playground. Devised and created so Superdrug could hav...
This Is Not A Boot
Seen Studios
Client: Timberland
Timberland entrusted us to bring their biggest brand moment of this century to life in London as part of a global screening roll-out of the exclusive anniversary documentary created in collaboration with Highsnobiety, celebrating 50 years of the classic 6” boot. Responsible for the full visual centre, including creative ideation, art d...
Experiences for Good
The Kentucky Club
The Park
Client: KFC
Through launching The Kentucky Club, The Park supported KFC in their aim of giving every young person a fair shot at their first job. Taking place at The Compound in Birmingham, the five-hour youth employability event - consisting of panel and talent talks, a podcast recording, performances and a range of break-out activities - w...
BTea Rooms
Exposure Promotions
Client: BT Group
With so much of our everyday life now managed online, accessing essential services is increasingly challenging for the digitally excluded. Recent findings show this a pronounced issue amongst the over 65s - where 25% lack skills to use the internet independently. To help combat this, BT created an activation targeting over 65s in...
Best Friends Times Square
Moon Rabbit
Client: Best Friends Animal Society
Each day, 1,000 animals are killed in our nation's shelters. On November 25th, 2023, the Best Friends team took to Times Square in NYC to bring awareness to the #NoKill2025 Movement! To help visualize the magnitude of this number, we brought 1,000 (recyclable) pet balloons to Times Square. Each balloon was tagged with a QR code t...
Creating a Lioness Legacy
The Park
Client: Football Beyond Borders
Ahead of the 2023 Women’s Football World Cup, Football Beyond Borders (FBB) – an education and social inclusion charity – were determined to ensure the Lionesses’ crucial legacy opportunity was not missed. In partnership with GoFundMe they set out to raise enough money to ensure a generation of teenage girls aren’t left behind by: ...
Eat Play Love
Hot Pickle
Client: Ella's Kitchen
1 in 4 children in the UK are living with obesity by the time they start primary school. Too many of them are simply not eating enough fruit and vegetables to support their health and wellbeing. Ella’s Kitchen felt compelled to do something about this and enlisted our support in launching Eat, Play, Love; a multi-channel campaig...
Me, My Autism and I - Museum of Must Haves
Energy
Client: Vanish
Vanish are about helping clothes live longer, brighter and stain free and the autistic community rely on the longevity of their clothing for comfort and feeling safe. Energy collaborated with Vanish and Ambitious about Autism at the OXO Gallery to produce the 'Me, My Autism and I - Museum of Must Haves' exhibition. This i...
The Great British School Trip
We Are Futures and Launch
Client: Hyundai
Hyundai wanted an experience that would elevate awareness of its Progress for Humanity vision with UK families. To deliver its mission, it supported school trips. Because of cost, Covid and over-stretched schools, two thirds of teachers said they were less likely to organise a trip than five years ago. Yet experts believe learni...
Food Experience
Jongga Flavourverse
Amplify in collaboration with Hunter PR
Client: Daesang Jongga
ENTER THE JONGGA FLAVOURVERSE As the #1 Kimchi brand in South Korea and one of the biggest global producers of Kimchi, Jongga wanted to launch its brand to a new and untouched UK foodie audience with a debut brand experience. But how? Enter the Jongga Flavourverse… A format-breaking three-week pop-up designed t...
Weetaboxpark
ZEAL Creative
Client: Weetabix
Weetabix’s sales were under threat from supermarket own label. But their partnership with the England’s women’s team presented a unique opportunity to win some of that share back. The 2023 WWC was being played in Australia and NZ meaning the women’s teams games were being broadcast at breakfast time UK. At every re...
FRITOS® LEGACY DINER
Motive
Client: Fritos®
Fritos took Summerfest by storm, creating a culinary experience for Heartland Millennials at the largest music festival in the US. Each weekend, we opened our doors to thousands of fans, bringing them through a three-part, immersive activation. We designed each space around the past, present, and future, and had a Fritos dish for each ...
Knorr, Dare to Try
Swamp
Client: Unilever and MullenLowe
Knorr kick-started a global movement to celebrate World Eat For Good Day, with an experience-led campaign ‘Dare to Try’ that drove 7.9 billion views and 358 million earned media reach online. At the heart of the campaign, to authentically connect Knorr with a socially-conscious, sustainability-driven Gen-Z audience, a food-focused expe...
Vivera World Kebab Day
ZEAL Creative
Client: Vivera
The strategy Vivera performed really well in the meat free category with core buyers so there wasn’t much growth opportunity there. We saw growth in the category coming from ‘Felxitarians’. Meat enjoyers who are happy to occasionally witch out to a meat alternative. This became our recommended target audience. The challenge a...
Waitrose Winter Food & Drink Festival
We Are Collider
Client: Waitrose
Waitrose wanted to create a festival of food and drink that showcased their seasonal Own Label and supplier products in a must-go, immersive, entertaining and engaging destination event. The event should appeal to a new younger, broader audience alongside their existing, Waitrose foodie customers. Taking place across three days a...
Global Brand Activation
Live from PS5
Amplify and adam&EveDDB
Client: SIE
Sony Interactive Entertainment, Amplify, and adam&eveDDB collaborate to reignite the global hype for experiences on PS5 with a 'Live from PS5' campaign. Immediately following the original launch of PS5 in 2020, it became very difficult, very quickly, to get your hands on a console. But in 2023, more PlayStation 5 consoles hit the...
FIFA Women’s World Cup 2023™ Trophy Tour
GMR Marketing and FIFA
Client: FIFA
The FIFA Women’s World Cup™ Trophy Tour set out with the mission of spotlighting women and girls who unleash their creative spirit and accelerate the growth of women’s football. This was accomplished through a unique campaign – Going Beyond – and a truly global promotion that visited all 32 qualified nations and all nine of the ...
Disney Wonder of Friendship - The Experience
Haygarth
Client: Disney
Lara Judd – PR Supervisor – The Walt Disney Company
2023 marked Disney’s 100th anniversary. To celebrate a century of friendship, Disney wanted to give Gen Z a fresh and meaningful way to connect – both with each other and with Disney as a brand. We created an ultra-personalisable, hyper-immersive ticketed Gen Z pop-up event that toured four of Europe's coolest cities. Collaborating wit...
Disney: 100 Years of Wonder
Wasserman
Client: LEGO® Retail
The LEGO Group, supported by Wasserman and Ogilvy PR, developed an integrated campaign to celebrate the launch of the new LEGO | Disney Castle and Disney’s 100th anniversary, engaging families and driving new fans to LEGO stores and LEGO.com. We partnered with three Disney-loving female artists, to design four life-size LEGO | Di...
Knorr, Dare to Try
Swamp
Client: Unilever and MullenLowe
Knorr kick-started a global movement to celebrate World Eat For Good Day, with an experience-led campaign ‘Dare to Try’ that drove 7.9 billion views and 358 million earned media reach online. At the heart of the campaign, to authentically connect Knorr with a socially-conscious, sustainability-driven Gen-Z audience, a gamified experien...
Vulture Festival
Proud Robinson + Partners
Client: Vox Media
For the last decade, Vulture Festival has been the gold standard in entertainment, uniting fans in immersive experiences, up close and personal with talent. This year’s event celebrated ten years of Vulture Festival, reaffirming its status as a dynamic intersection of pop culture obsessions. Vulture come to life: the event is cu...
Integrated Marketing Campaign
Samsung Flip Park
Iris
Client: Samsung UK
Samsung Flip Park was a free skateboarding experience and an extension of the 'Drop In With Samsung' campaign, an integrated partnership with Skateboard GB. Flip Park was built in Shoreditch, East London, running for 17 days in December 2023. After proving that the skateboarding community could deliver Samsung’s objective to rec...
Disney: 100 Years of Wonder
Wasserman
Client: LEGO® Retail
The LEGO Group, supported by Wasserman and Ogilvy PR, developed an integrated campaign to celebrate the launch of the new LEGO | Disney Castle and Disney’s 100th anniversary, engaging families and driving new fans to LEGO stores and LEGO.com. We partnered with three Disney-loving female artists, to design four life-size LEGO | Di...
EE Game Day
Havas Play UK
Client: EE
EE GAME DAY:A nationwide mixed-reality gaming treasure hunt, designed to engage the UK’s gaming community and launch EE Game Store – an online destination for every gamer on any network. Supported by an integrated multi-channel campaign, the one-day event used bespoke adventure RPG builds, actors, special effects, and gaming partnershi...
Live from PS5
Amplify and adam&EveDDB
Client: SIE
Sony Interactive Entertainment, Amplify, and adam&eveDDB reignite the hype for experiences on PS5 with an integrated 'Live from PS5' campaign that blurs the lines between channels. Immediately following the original launch of PS5 in 2020, it became very difficult, very quickly, to get your hands on a console. But in 2023, more Pl...
The Kentucky Club
The Park
Client: KFC
Through launching The Kentucky Club, The Park - alongside Headland, Mindshare UK and Social Chain - supported KFC in their aim of giving every young person a fair shot at their first job. Taking place at The Compound in Birmingham, the five-hour youth employability event - consisting of panel and talent talks, a podcast recording...
Vroom Service
Dentsu Creative
Client: Hilton Hotels
Hilton celebrated their partnership with McLaren at the 2024 Las Vegas GP with a surprise birthday blow-out “Vroom Service” for driving ace Lando Norris. We helped the 24-year-old Las Vegas Newbie enjoy the very best of Sin City, from Elvis impersonators to a surprise DJ set from friend Zedd, right in his own room. The Weekend culminat...
Outdoor Experience
eBay Garage at Goodwood's Festival of Speed
Collaborate and EssenceMediacom
Client: eBay
Collaborate, in partnership with EssenceMediacom, orchestrated an extraordinary celebration of eBay's community of car DIY tinkerers and enthusiasts at the renowned Goodwood’s Festival of Speed. This immersive experience went beyond creating a visually stunning and sustainable production; it became a hub for sharing, learning, and auto...
Pinterest Manifestival
Amplify
Client: Pinterest
Amplify + Pinterest ‘manifest’ what’s possible at Cannes Lions International Festival of Creativity with an outdoor brand experience for the B2B audience. At Cannes Lions, the world’s largest gathering of creative marketers, we showed the value of Pinterest in people’s lives and the opportunities for advertisers by breaking the f...
Bulmers Secret Orchard Finale Event 2023
Neon Agency
Client: Bulmers Ireland
The Bulmers Secret Orchard, held on September 9th in Clonmel, concluded a nationwide roadshow celebrating Irish talent. This exclusive event, hosted in the Bulmers owned scenic orchard in Clonmel, invited 450 guests, including on & off-trade competition winners and influencers. The experience featured 7 music performances, interactive ...
Making Art with Louis Vuitton and Yayoi Kusama – Harrods projection takeover
Energy
Client: Louis Vuitton
Yayoi Kusama, is one of the world's most commercially successful female artists. Her creations, an eloquent expression of feminist power and individuality, inspire millions globally. When Louis Vuitton announced a collaboration with “the princess of polka dots”, we were tasked with creating a ‘never done before’ activation that ...
MLB London Series Trafalgar Square Takeover
Imagination
Client: Major League Baseball
MLB needed to find a way of engaging UK sports fans with no prior knowledge of, or passion for Baseball. With the London Series in town, our strategy centred around celebrating the two iconic city cultures - St Louis and Chicago - in a way only MLB can. MLB London Series Trafalgar Square Takeover was a 3 day festival, representin...
We're Back
Sela x Newcastle United
Newcastle United is the beating heart of a one-club footballing city. Across its history, NUFC has spent 91 seasons in the topflight of English football and is renowned for its enigmatic and fiercely loyal fan base. After a tumultuous period of divisive ownership and disappointing on-field results, the club has found stability an...
Outstanding Creative Idea
Weetaboxpark
ZEAL Creative
Client: Weetabix
Weetabix’s sales were under threat from supermarket own label. But their partnership with the England’s women’s team presented a unique opportunity to win some of that share back. The 2023 WWC was being played in Australia and NZ meaning the women’s teams games were being broadcast at breakfast time UK. At every re...
Live from PS5
Amplify and adam&EveDDB
Client: SIE
Sony Interactive Entertainment, Amplify, and adam&eveDDB reignite the hype for experiences on PS5 with a 'Live from PS5' creative campaign that blurred the lines between channels and delivered a truly original creative platform. Immediately following the original launch of PS5 in 2020, it became very difficult, very quickly, to g...
Night Zero at The Continental
Swamp
Client: Prime Video
The 2023 SAG-AFTRA strike in Hollywood put a stop to any on-screen talent attending premiers or press junkets. With no talent available, how did Prime Video ensure expansive international press coverage to ensure strong viewing figures on the opening weekend of “The Continental: From the World of John Wick”? The answer? “Night Ze...
Roku City
DesignScene
Client: Roku
At SXSW 2023, we created “Roku City”, a hyper-immersive experience, bringing the iconic digital Roku screensaver to life for the first time. The city is mentioned once every 12 minutes on Twitter, and 2 out of 3 fans expressed their willingness to visit it if given the chance. We transformed the Riley Building in Austin into a 3-story ...
The LEGO® Superpower Academy
Amplify
Client: The LEGO® Group
Amplify + The LEGO® Group put a brick-clicking twist on the escape room experience to turn LEGO® bricks into a landmark for World Play Day for B2C audiences. With a desire to connect with children and families that have a low-affinity to LEGO sets, and cement World Play Day as a standout moment in the calendar, The LEGO Group c...
Pop-up Experience
Jongga Flavourverse
Amplify in collaboration with Hunter PR
Client: Daesang Jongga
ENTER THE JONGGA FLAVOURVERSE As the #1 Kimchi brand in South Korea and one of the biggest global producers of Kimchi, Jongga wanted to launch its brand to a new and untouched UK foodie audience with a debut brand experience. But how? Enter the Jongga Flavourverse… A format-breaking three-week pop-up designed t...
Hendricks Gin Perfumery
Agency Space
Client: William Grant and Sons
Hendrick’s Gin was losing its association with its distinctive product attribute, the cucumber – an important refreshment cue, which was impacting sales and share. Focusing on travel retail, a difficult environment to stand out and gain attention, Hendrick’s Gin aimed to prompt trial and purchase amongst travellers with a pop-up ...
MLB London Series Trafalgar Square Takeover
Imagination
Client: Major League Baseball
MLB needed to find a way of engaging UK sports fans with no prior knowledge of, or passion for Baseball. With the London Series in town, our strategy centred around celebrating the two iconic city cultures - St Louis and Chicago - in a way only MLB can. MLB London Series Trafalgar Square Takeover was a 3 day festival, representin...
Pinterest Possibility Place
Amplify
Client: Pinterest
Executive Summary (250 words) For just two days in September, we opened the doors to Possibility Place, an extension of Pinterest’s ‘It's Possible’ brand campaign - and their first ever B2C brand experience pop-up campaign, in the heart of London’s shopping district, Covent Garden. We set out to inspire Pinterest’s growing and...
Roku City
DesignScene
Client: Roku
At SXSW 2023, we created “Roku City”, a hyper-immersive experience, bringing the iconic digital Roku screensaver to life for the first time. The city is mentioned once every 12 minutes on Twitter, and 2 out of 3 fans expressed their willingness to visit it if given the chance. We transformed the Riley Building in Austin into a 3-story ...
The LEGO® Superpower Academy
Amplify
Client: The LEGO® Group
Amplify + The LEGO® Group put a brick-clicking twist on the escape room experience to turn LEGO® bricks into a landmark for World Play Day for B2C audiences. With a desire to connect with children and families that have a low-affinity to LEGO sets, and cement World Play Day as a standout moment in the calendar, The LEGO Group c...
Production Experience
The Witcher Experience, Season 3 launch
Collective Studios
Client: Netflix
Netflix tasked us with exciting fans and newcomers alike for Netflix’s The Witcher Season 3. We brought to life ‘The Maze’ scene and created a physically and digitally immersive, theatrical live experience. Actors excited visitors by setting out their challenge: to defeat the Jacopace! The Outernet’s (the venue’s) 360 screen...
Red Bull League Of Its Own
We Are Collider
Client: Red Bull
Red Bull has a gaming programme that focuses on creating its own esports events and supporting the best teams around the globe. This enables the brand to authentically embed itself into esports culture and resonate with the gaming audience. They wanted to stage a debut esports event inviting Europe’s best League of Legends teams...
The LEGO® Superpower Academy
Amplify
Client: The LEGO® Group
Amplify + The LEGO® Group put a brick-clicking twist on the escape room experience to turn LEGO® bricks into a landmark for World Play Day for B2C audiences. With a desire to connect with children and families that have a low-affinity to LEGO sets, and cement World Play Day as a standout moment in the calendar, The LEGO Group c...
Hyundai IONIQ 5 N Global Launch
Collaborate Global
Client: Hyundai
Collaborate helped Hyundai steal the show with their Goodwood debut, thrilling global audiences with the audacious IONIQ 5 N launch at Festival of Speed. The agency created not only the largest-scale production build at the biggest car culture event in the world, but also extended the reach of this iconic debut to millions globa...
Levi's® 501® 150th Anniversary Experience
160over90 Experiential
Client: Levi's®
2023 marks the 150th Anniversary of the iconic Levi's® 501® jean and to celebrate this historical moment, XYZ was commissioned to create the brand’s largest-ever pop-up initiative in London, for a combination of invite-only and free-to-attend events. It was the creative brief of dreams: beyond a traditional product marketing bri...
Live from PS5
Amplify and adam&eveDDB
Client: SIE
Sony Interactive Entertainment, Amplify, and adam&eveDDB reignite the hype for experiences on PS5 with a 'Live from PS5' global integrated campaign that spanned 51 markets and delivered 600 assets in a first of it’s kind for PlayStation. Immediately following the original launch of PS5 in 2020, it became very difficult, very quic...
The Game Changer
Night Zero at The Continental
Swamp
Client: Prime Video
The usual entertainment approach to guarantee press coverage around a new content release is a premiere, red carpet event and press junket, giving press access to on-screen talent. The 2023 SAG-AFTRA strike in Hollywood put a stop to any on-screen talent attending premiers or press junkets during the strike. A brand new approach was re...
Saint Jude
Swamp
Swamp Motel was founded in 2017, to raise the quality of brand experiences, and “Saint Jude” was evidence of the ongoing commitment to driving innovation in the brand experience industry. It was devised as a B2B marketing initiative that would increase Swamp Motel’s brand awareness within the marketing and events industry and generate ...
Citadel [SECRET] Global Premiere
Amazon Studios Events
Premieres are an unashamedly conspicuous affair. All that is, but this one. True to the espionage and subterfuge of this new spy series - and in a world-first - the Global Premiere for Citadel was a secret. A real one. Impossibly hidden in plain sight, a fully-immersive transformation of one of the most iconic venues in ce...
Home Run Derby X: The Cage
Imagination
Client: Major League Baseball
MLB needed to find a way of engaging UK sports fans with no prior knowledge of, or passion for Baseball. With the London Series in town, our strategy centred around celebrating the two iconic city cultures - St Louis and Chicago - in a way only MLB can. MLB London Series Trafalgar Square Takeover was a 3 day festival, representin...
Live from PS5
Amplify and adam&eveDDB
Client: SIE
Sony Interactive Entertainment, Amplify, and adam&eveDDB break formats to reignite the hype for experiences on PS5 with a game changing 'Live from PS5' campaign. Immediately following the original launch of PS5 in 2020, it became very difficult, very quickly, to get your hands on a console. But in 2023, more PlayStation 5 console...
SONOS Frisson Trigger
Amplify
Client: Sonos
Amplify + Sonos collaborate to deliver a groundbreaking music brand experience, engineered to give you goosebumps; changing the game for product + IP launches in the audio space. Combining art and science to take Sonos’ spatial audio technology to the next level with a never-before-attempted exploration of the emotive power of so...
Venue Experience
Night Zero at The Continental
Swamp
Client: Prime Video
The 2023 SAG-AFTRA strike in Hollywood put a stop to any on-screen talent attending premiers or press junkets. With no talent available, how did Prime Video ensure strong viewing figures on the opening weekend of “The Continental: From the World of John Wick”? The answer? “Night Zero at The Continental”, an immersive experience t...
Virgin Media Gamepad - The UK's Ultimate Gaming Destination
M&C Saatchi Sport & Entertainment
Client: Virgin Media
In 2023, Virgin Media took their gaming sponsorship strategy to the next level making a five-year commitment in partnership with The O2 to deliver a state-of-the-art, always on free gaming destination: Virgin Media Gamepad. With over five years heritage in gaming sponsorship, Virgin Media Gamepad was built to address three key business...
Weetaboxpark
ZEAL Creative
Client: Weetabix
Weetabix’s sales were under threat from supermarket own label. But their partnership with the England’s women’s team presented a unique opportunity to win some of that share back. The 2023 WWC was being played in Australia and NZ meaning the women’s teams games were being broadcast at breakfast time UK. At every re...
Virtual Experience B2C
New All-Electric Ford Explorer Product Reveal
Imagination
Client: Ford
How can you let everyone in Europe test drive a new car at the same moment you reveal it? Imagination was tasked with revealing Ford’s latest EV to a consumer audience across Europe and driving reservations ahead of its launch. The most effective method of driving reservations or sales of a vehicle is physically getting b...
Escape to a Malfy World
Darabase and Art Of The Possible
Client: Malfy Gin
Darabase are an Augmented Reality advertising production powerhouse, dedicated to immersive location-based storytelling and a unique real-world permissions-based engine for properties and landmarks and the AR content around them. Art of the Possible are a multi-award winning agency dedicated to delivering impactful creative root...
