Rum Shack

Proud Robinson + Partners

Client: KFC X Dead Man’s Fingers

In 2023, KFC collaborated with Dead Man’s Fingers to create the very first KFC-inspired spirit – the 11 Herbed and Spiced Rum.

To amplify the launch of KFC’s collab with Dead Man’s Fingers, we created the ‘KFC Chicken & Rum Shack’, a unique ‘Finger Liquor’ bar experience in Margate that opened 1-2 Sept. Open to the public, the venue embodied the ‘mash up’ nature of the collab; Kentucky Zing meets Cornish Soul and served a menu of incredible KFC X DMF cocktails, including a Zinger Punch and a Colonels Colada alongside fresh, Finger Lickin’ Good, KFC chicken. The activation exceeded all KPIs set, generating a wealth of National and Regional coverage and a total reach of 1.2BN and fuelling sales of the rum (the first batch of which sold out in under 24 hours).