Superdrug Presents


Client: Superdrug

Superdrug had a simple goal: to find a never-been-done-before way to engage and excite its target audience – Gen Z and Millennials – to make Superdrug their first choice for all things health and beauty.

Welcome to Superdrug Presents, the UK's biggest health and beauty playground. Devised and created so Superdrug could have complete autonomy over how they presented their brands, this was a decentralised multi-brand extravaganza that the target audience couldn’t experience anywhere else, away from the pressures of a typical retail environment. A highly shareable, consumer-focused adventure designed to allow people to discover exclusive new products through exploration, play, trial, and experimentation with zero pressure to purchase. Harnessing the power of social media and influencers, this unique multi-brand experience was the ultimate destination for health and beauty lovers – with super results.