Cisco Live Amsterdam 2023

George P. Johnson UK

Client: Cisco

Cisco and George P. Johnson’s (GPJ) partnership has enabled continued success, delivery and growth of the Cisco Live conference for over 20 years, currently welcoming over 14,000 participants across five days. Our strong collaboration, experience and understanding allows us to implement sustainability guiding principles across all scopes. Enabling us to achieve our vision of becoming a carbon-neutral event in the near future.

Sustainability is a journey. Being armed with supporting guidance and tools, we are able to take the best action. After a three year hiatus, Cisco Live 2023 Amsterdam gave us the opportunity to deliver a fresh edition. The task at hand was underpinned by the question we asked ourselves to begin with: how can we showcase best practice across all teams, suppliers and to an audience of over 14,000 participants? Our solution was to align the delivery with our sustainability ambitions, to be measured through a new platform, TRACE (from isla UK) and to create an environment where every touchpoint of the customer journey has a sustainable purpose to their action. The sustainability work was demonstrated with a 'Sustainability Zone,' showcasing demos using recycled materials, like decommissioned server racks. This eco-friendly space educated participants on implementing sustainable practices. Adjacent, the 'Impact Theatre' offered sessions on sustainability, health, and wellbeing, reinforcing Cisco Live's commitment to fostering a greener and healthier event experience.