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Jongga Flavourverse
Amplify in collaboration with Hunter PR
Client: Daesang Jongga
But how? Enter the Jongga Flavourverseā¦ A format-breaking three-week immersive exhibition designed to showcase a whole new universe of flavour through education and entertainment. Inspired by the growing trend in multiverse-themed pop culture, we created a culinary journey of discovery across three immersive worlds that each brought to life a different part of the Jongga brand and Kimchi as a Korean cultural staple. Powered by a targeted PR and media campaign and three resident chef partnerships creating signature dishes that fused world cuisine and mega Kimchi flavour, we brought a slice of Seoul to London. Ultimately creating an immersive foodie exhibition that travelled far beyond its vibrant destination to put Jongga firmly on the UK map.