TikTok High


Client: TikTok For Business

TikTok High disrupted traditional business education with a stand-out immersive event, hosted in themed campuses in New York and LA - leveraging the brand's dynamic essence to empower Small and Medium Businesses (SMBs) to become confident creators and better their bottom lines.

Overcoming preconceptions and trust issues, the strategy highlighted TikTok's accessibility for SMBs globally, emphasising the platform's role in supporting their success. Insightful data, such as #smallbusiness garnering 124 billion views globally, showcased the thriving SMB community on TikTok, allowing the brand to authentically acknowledge their significance to the US economy. TikTok High successfully captured the hearts and minds of American SMBs, establishing a memorable and impactful experience that celebrated creativity, growth, and the unique voice of SMBs on the platform.