Eat Play Love

Hot Pickle

Client: Ella's Kitchen

1 in 4 children in the UK are living with obesity by the time they start primary school. Too many of them are simply not eating enough fruit and vegetables to support their health and wellbeing.

Ella’s Kitchen felt compelled to do something about this and enlisted our support in launching Eat, Play, Love; a multi-channel campaign designed to drive awareness of the issue, mobilise key stakeholders from parliamentarians to educators and get children playing with their food. Because, research has shown that when children play, explore and have fun with food they become more willing to try them...and even learn to love them! We were tasked with taking this important message on the road; to big and little people in early years education settings in an inspiring and age appropriate manner. And so the Eat, Play, Love truck was born; a multi-sensory mobile playground encouraging little ones to fall in love with fruits and vegetables through play.