Vroom Service

Dentsu Creative

Client: Hilton Hotels

Hilton celebrated their partnership with McLaren at the 2024 Las Vegas GP with a surprise birthday blow-out “Vroom Service” for driving ace Lando Norris. We helped the 24-year-old Las Vegas Newbie enjoy the very best of Sin City, from Elvis impersonators to a surprise DJ set from friend Zedd, right in his own room. The Weekend culminated at a huge bash for Hilton Honors members and influencers at Hilton’s Stay on the Grid experience. The event featured the best elements of Vroom Service proving that when you’re in a new city for a big day, it matters where you stay.