Pinterest Possibility Place


Client: Pinterest

For just two days in September, we opened the doors to Possibility Place, an extension of Pinterest’s ‘It's Possible’ brand campaign - and their first ever consumer experiential event, in the heart of London’s shopping district, Covent Garden.

We set out to inspire Pinterest’s growing and engaged Gen Z audience with an authentic real-life experience that opened their eyes to the possibilities that await on Pinterest across meal planning, home decor and beauty. On the surface, Possibility Place was your standard London high street, but once you stepped inside, it got a lot more Pinterest-y. Possibility Place featured three London inspired pop-ups; a corner shop (Provisions), a beauty bar (Parlour) and a DIY store (Projects), our activation focused on getting the Pinterest app in people’s hands and was packed full of ways to bring magic into the more mundane moments of everyday life. The pop-up enabled thousands of individual experiences for our guests including real tattoos, hair and nail appointments, candle making, affirmation mirrors, stencilled door mats, mocktails, zero-waste snacks, and a collaborative mural painting. Possibility Place connected the Pinterest online experience to IRL, building brand love and providing product education via a highly shareable experience. The activation secured millions of social impressions and press coverage across both consumer and B2B outlets exceeding Pinterest’s benchmarks. Coverage included trade publications like Campaign, MarketingWeek, inspiring editorial from Ideal Home and renowned Sheerluxe.