YouTube Festival

Google & Set Creative

Client: Google

YouTube Festival is the #1 major YouTube Advertising event across the UK. Once a year, YouTube brings their largest possible audience of advertisers, creators, Key Opinion Formers and advertising agency leaders under one roof to help them understand the powerful role YouTube can play in meeting their marketing objectives, and celebrate the very best of the platform.

Taking over both floors of London’s immersive new Outernet venue, we delivered an unforgettable evening of music, discussion, and performances celebrating YouTube's continually groundbreaking impact on shaping contemporary culture, and most importantly, to help B2B audiences understand how to use YouTube to grow their business. This audience is hard to reach, and intensely busy, so the event needed to make good use of their time - communicating messages in an impactful and efficient way. Upstairs we curated an immersive, free-flow reception space making full use of the venue's breathtaking wrap-around screens to feature YouTube’s key initiatives and creator stories. Downstairs we created an inspiring hour-long live show covering the very best of YouTube, followed by a celebration of YouTube Music. The event put creators at the heart of the experience, with keynotes from the likes of Amelia Dimoldenberg and endemic creator Chewkz, to live performances from hip-hop legends Grandmaster Flash, DJ Semtex, Anne Marie, and a surprise Sugababes appearance. The evening delivered a record-breaking audience of 860 customers, stakeholders, industry partners, press, creators and Key Opinion Formers, with the highest sales follow up of any YouTube event to date.