Samsung Flip Park

Client: Samsung UK

Samsung Flip Park was a free skateboarding experience and an extension of the 'Drop In With Samsung' campaign, an integrated partnership with Skateboard GB. Flip Park was built in Shoreditch, East London, running for 17 days in December 2023.

After proving that the skateboarding community could deliver Samsung’s objective to recruit young adults, we needed to earn our credibility in skate. The 'Drop In With Samsung' platform defined a clear role for Samsung and their foldable Galaxy Z Flip5 smartphone: to help young skateboarders demonstrate that ‘it takes guts to try’. We built the Flip Park experience to prove our commitment to skateboarders and show how the Galaxy Z Flip5 is the perfect device for capturing skateboarding content. Flip Park was launched by Sky Brown and the cream of British skating who featured in the prolific 'Drop In With Samsung' social content and outdoor campaign; over the course of 17 days we explored every facet of skate culture in the park’s immersive spaces. We built a new indoor skate park featuring dozens of Galaxy Z Flip5s to give every visitor the chance to try the device and shoot and share their own content. Girl Skate and North London Skate School provided skateboarding lessons for a new skate crowd. A spectacular dancefloor played host to live gigs with Rinse FM DJs, and a booked-out skate fashion show in collaboration with Hypebeast. Flip Park exceeded all our objectives to drive awareness, footfall and interactions of the Galaxy Z Flip5.