Winners 2026
Brand Experience Categories
Best Activation at a Music Event
Salomon and size? “Salomon Super Sport at Lost Village”
Close Orbit
Client: Salomon & size?
Salomon and size? partnered with Lost Village to deliver Salomon Super Sport, an immersive, retro sports shop that brought nostalgia, street culture, and footwear heritage to life at the heart of the festival. Located on Lost Village’s high street, the experience blended Salomon’s sports heritage with size?’s streetwear credibility to ...
Best Approach to Sustainability
AstraZeneca at ASCO 2025: Driving Sustainable Innovation
Emota, part of Inizio Engage
Client: AstraZeneca
What if leadership at the world’s largest oncology congress wasn’t about being the biggest, but the most meaningful? At ASCO, AstraZeneca and Emota set out to challenge one of the industry’s most entrenched problems: the throwaway culture of large-scale exhibitions. Rather than creating a spectacular but temporary presence, the a...
Brand Experience B2B - EUROPE
TikTok Supermarket Swipe
SWAMP
Client: TikTok
TikTok faced the challenge of communicating its multiple and complex ecommerce offerings to a range of brands from multiple industries. With such a wide range of products which which to be familiarised, SWAMP concocted an interactive and participatory formula designed to bring the education to fact-giving to fact-finding, whilst placin...
Brand Experience B2B - ROW
Canva Create: Uncharted
Canva
Canva Create is Canva’s annual flagship event, celebrating creativity and community. In 2025, we returned bigger than ever with Canva Create: Uncharted, a global in-person and online experience that unveiled Visual Suite 2.0, Canva Sheets, and a new suite of AI-powered tools. Held on April 10, 2025, Canva Create: Uncharted welco...
Amazon Port at Cannes Lions 2025
Salt Productions
Client: Amazon
At Cannes Lions 2025, Amazon set out to elevate its B2B brand presence, moving beyond a high-traffic activation to create a destination that could unify its diverse businesses, drive meaningful conversations, and strengthen senior-level relationships. The challenge for Salt was to translate this ambition into a single, coherent experie...
Brand Experience B2C - EUROPE
SEAT Salta Conmigo (Jump With Me)
Experientia
Client: SEAT
To celebrate the 40th anniversary of the SEAT Ibiza, we created Salta Conmigo, the world’s first Musical dedicated to a car. In a sector traditionally obsessed with communicating product, we focused on a simple human insight: what personal mobility truly means to people, the emotions, memories and freedom it creates. More than just a t...
Brand Experience B2C - ROW
Avenida Desperados
Jack Morton Worldwide
Client: Desperados (Heineken)
Avenida Desperados was a bold, creative platform that transformed Desperados into a cultural force across Europe’s biggest music festivals. At a time when Gen Z’s nightlife habits were shifting, Desperados set out to create experiences that genuinely resonated with how young adults still connect — through music, culture and community...
Collaboration
KFC x Greggs
Freuds
Client: KFC
What happens when two of Britain’s biggest high-street icons listen to the nation’s cravings and give fans what they’ve always wanted? You get Gravy Meets Pastry. Unexpected and culturally charged, the collaboration between KFC and Greggs united two of the UK’s most beloved foods – iconic KFC Gravy and the Greggs Sausage Roll. ...
Paris, bouge ton esprit (Paris, move your mind)
Agit8
Client: ASICS
The Paris, bouge ton esprit (“Paris, move your mind”) campaign was a unique collaboration between ASICS and the City of Paris - before, during and after the 2024 Olympics. Set against the intimidating backdrop of elite international sport, its aim was to inspire Parisians to engage in physical activity for the benefit of their mental w...
Creative Event of the Year
SEAT Salta Conmigo Jump with Me
Experientia
Client: SEAT
To celebrate the 40th anniversary of the SEAT Ibiza, we created Salta Conmigo, the world’s first Musical dedicated to a car. In a sector traditionally obsessed with communicating product, we focused on a simple human insight: what personal mobility truly means to people, the emotions, memories and freedom it creates. More than just a t...
Women's EC25 Kit Reveal
Seen Studios
Client: Nike
A bold reimagining of football's most sacred ritual – this project saw Seen Studios conceptualise, design, and execute Nike's most ambitious expression of women's football culture to date, unveiling five European Championships national team kits through an immersive cultural experience. Building on the insight that fans drive wo...
Debut Event
The Lost Dimensions
Bearded Kitten
Client: Beavertown
The Lost Dimensions was Beavertown’s debut immersive Halloween event, delivered as a ticketed, narrative-led experience across five nights at Kachette, Shoreditch, from 28 October to 2 November. Designed as a six-room journey, the experience combined live performance, set build, lighting, sound and interaction to bring the brand’...
Allwyn X McLaren Scratch Car
Allwyn and VCCP
At the 2025 Las Vegas Grand Prix, Allwyn and McLaren Mastercard Formula 1 Team created a world first experience designed to put a new lottery led entertainment brand on the global stage. Instead of building a car to win on track, they built one to win attention: the Allwyn X McLaren Scratch Car - a full scale F1 showpiece crafted by Pa...
Digital Experience
Space to Dream
Amplify
Client: Samsung
Samsung makes a splash, creating a ‘Space to Dream’… The ultimate experience, fusing digital, AI, physical and creators—with a 23-day immersive dreamscape transforming Darling Harbour during Vivid 2025, Sydney's festival of light. Fusing art and cutting-edge technology, the amplifiable experience blurred lines between imm...
Bridge Command
Illusion Design & Constrcut
Client: Parabolic Theatre & Schneider Investment Associates
Bridge Command is what happens when you properly merge physical and digital worlds—not just screens in a room, but actual starship controls that directly affect what happens in a sophisticated multiplayer game. When Parabolic Theatre came to us with their vision for the world's first proper interactive spaceship bridge, they were...
Exhibition Experience
From Code to Court - The World’s First Live AI Sports Experience
Sportradar
Sportradar is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, we provide sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow ...
SCADstory Atlanta
BRC Imagination Arts
Client: Savannah College of Art and Design
SCADstory Atlanta is a permanent immersive exhibition that transforms a traditional campus visit into a cultural experience. Conceived and designed by BRC Imagination Arts with the Savannah College of Art and Design (SCAD), it reimagines how an educational institution can tell its story through exhibition design, multisensory media, an...
Experiences for Good
Beyond Boundaries
George P. Johnson
Client: DP World
In the world of sport, talent is universal but opportunity is not. DP World recognised that for many underrepresented communities, the barriers to entry for cricket were insurmountable: cost, equipment, and facilities. Our response was "Beyond Boundaries:" a visionary global initiative that leverages DP World’s world-class logistics ne...
Food Experience
Bar Tender by Wingstop
Factory360
Client: Wingstop & Vayner Media
BAR TENDER by Wingstop was a two-day pop-up and venue takeover designed for influencers and public guests to experience the launch of Wingstop’s new chicken tenders and re-introduce them to Wingstop’s bold flavor profiles. The experience took place at Jolene’s Sound Room in Brooklyn, New York as a full-fledged venue takeover. Fea...
The Game Changer
SEAT Salta Conmigo (Jump with Me)
Experientia
Client: SEAT
To celebrate the 40th anniversary of the SEAT Ibiza, we created Salta Conmigo, the world’s first Musical dedicated to a car. In a sector traditionally obsessed with communicating product, we focused on a simple human insight: what personal mobility truly means to people, the emotions, memories and freedom it creates. More than just a t...
Global Brand Activation
Corona: Beach 100
WINK
Client: Ab InBev
For its 100th anniversary, Corona transformed a brand milestone into a global celebration of beach culture with The Beach 100 — an integrated experiential platform uniting live experiences, an in-depth digital hub entirely replacing Corona.com, on-pack consumer participation, and a legacy of sustainability. Anchored by one of the la...
SEAT Salta Conmigo (Jump with Me)
Experientia
Client: SEAT
To celebrate the 40th anniversary of the SEAT Ibiza, we created Salta Conmigo, the world’s first Musical dedicated to a car. In a sector traditionally obsessed with communicating product, we focused on a simple human insight: what personal mobility truly means to people, the emotions, memories and freedom it creates. More than just a t...
Integrated Marketing Campaign
TENA Men, Dry Manuary
ZEAL
Client: TENA Men, Essity
TENA Men set out to break the stigma surrounding male bladder sensitivity and drive trial among men aged 40 and over in the UK. Despite 1 in 4 men over 40 experiencing bladder weakness, 70% perceive a stigma around incontinence. Many avoid the issue altogether, often viewing the need for protection as a sign of weakness....
Outdoor Experience
KFC X Stranger Things - Hawkins Hotline
Renaissance
Client: KFC
Celebrating the launch of the much-anticipated final season of Stranger Things, KFC partnered with Netflix to create Hawkins Fried Chicken: a UK-wide limited-time menu brought to life through authentic worldbuilding. Taking Hawkins Fried Chicken off-screen and into the real-world, The Hawkins Hotline immersive experience blurred ...
One Last Adventure
Bearded Kitten
Client: Netflix
Netflix partnered with Bearded Kitten to deliver One Last Adventure, a free ticketed fan activation celebrating Stranger Things' final series at Trinity Buoy Wharf, London, on 20 December 2024. The hybrid indoor-outdoor venue transformed the waterfront into physical Hawkins. Exterior streets, courtyards and open spaces connected ...
Outstanding Creative Idea
SEAT Salta Conmigo Jump with Me
Experientia
Client: SEAT
To celebrate the 40th anniversary of the SEAT Ibiza, we created Salta Conmigo, the world’s first Musical dedicated to a car. In a sector traditionally obsessed with communicating product, we focused on a simple human insight: what personal mobility truly means to people, the emotions, memories and freedom it creates. More than just a t...
Pop-Up Experience
The Book of Money - The Book Nook
BBH and Freuds
Client: Monzo
Monzo launched The Book of Money as an experiential campaign designed to make personal finance feel accessible, engaging, and human. Recognising that our audience would never typically pick up a financial guide, we had to look beyond traditional category marketing. We identified a core insight: people care less about the mechanics of m...
Club Card
PrettyGreen
Client: Tesco
In partnership with Tesco, we hosted the ultimate throwback party exclusively for Clubcard members. 'Club Card' was an immersive, nostalgic clubbing experience to celebrate 30 years of rewards through Tesco Clubcard. Visitors were able to party like it's 1995 (the same year Clubcard launched) with exclusive headline sets from Blue and ...
Production Experience
Space to Dream
Amplify
Client: Samsung
Samsung makes a splash, creating a ‘Space to Dream’… An experience where Amplify’s tech and production team pushed what’s possible, creating an experience innovation fusing digital, AI, physical production, and a 23-day immersive dreamscape transforming Darling Harbour during Vivid 2025, Sydney's festival of light. With a...
TikTok LIVE Fest
Seen Presents
Client: TikTok LIVE
650 creators from 45 countries, 4 events, 2 live broadcasts. TikTok LIVE Fest is a series of multi-day, multi-venue events in London honouring the world’s top creators, amplifying TikTok LIVE’s presence worldwide. With a strategy rooted in LIVE creator insights, the event was meticulously crafted to foster connection and real-ti...
Venue Experience
The Lighthouse: The First-Ever Creative Campus & Studio Playground For The Creator Generation
Whalar Group
Client: The Lighthouse, part of Whalar Group
Creators have been moving at the speed of culture and have been searching for a place to connect, learn and grow. So we designed a place for them. The Lighthouse is a first-ever creative campus and studio playground for the Creator Generation, offering Creators an I.R.L. platform to Learn, Make, and Belong. In keep...
Companies and Teams Categories
Creative Experience Agency
Bearded Kitten
2025 was our strongest year creatively and commercially. While much of the industry tightened belts, we delivered 104 experiences across immersive, sampling and permanent attractions with creativity at the heart of everything we built. We own our process end-to-end. With a 45-strong team and 19,000 sq. ft. production studio, we d...
Amplify
Amplify - Joining the dots between people, brands + culture. Amplify was founded to create ideas, campaigns, experiences, and platforms designed to be amplified at every touchpoint. We believe in big ideas that traverse channels and all the spaces in between, joining the dots between people, brands, and culture. Regardless...
Event Team
Bearded Kitten
Bearded Kitten delivered its most ambitious year in 2024/25, proving that creative excellence and operational scale can thrive together. With a 45-strong multidisciplinary team spanning creative, production, build, and operations, the agency executed 104 live experiences across every experiential format: B2B conferences, immersive expe...
Seed
Seed is a female-led, B Corp-certified brand experience agency built to make brands matter in culture and deliver the metrics to prove it. We create ambitious live experiences across sport, music and retail, with a deep specialism in youth culture. Our work spans both large-scale global partnerships and scrappy, grassroots campai...
Staffing Agency of the Year
Kru Live
“It’s easier to get tickets into Glastonbury than it is to get onto Kru’s books.” That’s how Kru was recently described, and it captures everything you need to know about our approach. We are highly selective in our casting and fiercely protective of the brands we represent. We look after our people, pay them well and faster tha...
