FIFA Women’s World Cup 2023™ Trophy Tour

GMR Marketing and FIFA

Client: FIFA

The FIFA Women’s World Cup™ Trophy Tour set out with the mission of spotlighting women and girls who unleash their creative spirit and accelerate the growth of women’s football.

This was accomplished through a unique campaign – Going Beyond – and a truly global promotion that visited all 32 qualified nations and all nine of the tournament’s Host Cities. We shared the inspirational spirit of the FIFA Women’s World Cup™ by inviting fans to show their support and football skills ahead of the biggest showpiece in women’s football. The campaign took the iconic status of the FIFA Women’s World Cup™ Trophy to a new level with the next generation of women and girls, within and beyond football, establishing strong foundations and a new benchmark for all Trophy Tours to come.