Making Art with Louis Vuitton and Yayoi Kusama – Harrods projection takeover


Client: Louis Vuitton

Yayoi Kusama, is one of the world's most commercially successful female artists. Her creations, an eloquent expression of feminist power and individuality, inspire millions globally.

When Louis Vuitton announced a collaboration with “the princess of polka dots”, we were tasked with creating a ‘never done before’ activation that would honour this iconic partnership – to generate fame, footfall and, ultimately, sell the collection. When you’re the world’s most famous luxury label, each new campaign needs to eclipse the last so we needed to come up with something really special that wrestle the attention of busy Londoners. With this in mind, we needed to create a visual experience that was an extension of the artists body of work itself. The audacious concept was to metamorphose Harrods into a giant gallery, its monumental facade serving as the ultimate canvas for Kusama's work. The result was a masterstroke of light and animation, as Kusama's signature polka dots danced across the Harrods' facade for ten spellbinding evenings using the latest projection tech and techniques. The hypnotic spectacle was not just a celebration of Kusama's artistry, but it marked Louis Vuitton's unprecedented storewide takeover of Harrods, never before attempted.