Brand Experience Categories
Best Activation at a Music Event
Avenida Desperados
Jack Morton Worldwide
Client: Desperados (Heineken)
Avenida Desperados was a bold, creative platform that transformed Desperados into a cultural force across Europe’s biggest music festivals. At a time when Gen Z’s nightlife habits were shifting, Desperados set out to create experiences that genuinely resonated with how young adults still connect — through music, culture and community...
BLUDFEST Year 2
Exposure London
Client: BLUDFEST
BLUDFEST Year 2 delivered a large-scale, community-first activation embedded within a live music festival, redefining how audiences engage beyond the stage. Working with YUNGBLUD to prioritise accessibility, affordability and community, the event transformed Milton Keynes Bowl into an immersive cultural environment where fans were enco...
Madri Exceptional Soul Street
Sense
Client: Molson Coors + Madri Excepcional
Soul Street was Madrí Excepcional’s answer to the tired festival bar - a fully immersive slice of Madrid street culture dropped into London’s All Points East. Instead of just serving beer, Sense built a living, breathing neighbourhood where art, music, fashion and ice-cold Madrí collided to create a destination people didn’t just visit...
Revolut Festival Play-TM
Seed Marketing
Client: Revolut
At festivals, finance is the last thing on young people’s minds. We repositioned Revolut from a payment utility to a cultural player by launching Revolut Play-TM, a live, app-powered treasure hunt built into Europe’s biggest music festivals. Across Sziget and Rock-en-Seine, festival-goers searched for hidden PIN codes scattered acro...
Salomon Super Sport at Lost Village 2025
Superstruct UK
Client: Salomon & size?
Salomon and size? partnered with Lost Village to deliver Salomon Super Sport, an immersive, retro sports shop that brought nostalgia, street culture, and footwear heritage to life at the heart of the festival. Located on Lost Village’s high street, the experience blended Salomon’s sports heritage with size?’s streetwear credibility to ...
Sing Your Throat Out
FUSE Create
Client: Ricola
In November 2024, Ricola brought its Everyday Voice platform to one of the loudest cultural moments of the year: Taylor Swift’s six-night Eras Tour stop at the Rogers Centre. With more than 300K fans singing for hours each night, it was the perfect setting for a brand built around helping people use their voice. But with dozens of bran...
The Moments That Made Us, by Ezra Collective
Amplify
Client: Courvoisier
PLEASE WATCH THE INTERACTIVE WALKTHROUGH HERE Courvoisier challenged us to elevate their presence at a music event and connect with affluent 25-40 year olds in large UK cities. Rather than a traditional sponsorship, we partnered with Mercury Prize and BRIT Award-winning Ezra Collective to create an immersive four-day experience ...
Best Approach to Sustainability
AstraZeneca at ASCO 2025: Driving Sustainable Innovation
Emota
Client: AstraZeneca
What if leadership at the world’s largest oncology congress wasn’t about being the biggest, but the most meaningful? At ASCO, AstraZeneca and Emota set out to challenge one of the industry’s most entrenched problems: the throwaway culture of large-scale exhibitions. Rather than creating a spectacular but temporary presence, the a...
McCain Farms of the Future
GMR Marketing
Client: McCain Foods Ltd
Farms of the Future Experience at the iconic Chelsea Market demonstrated how a global sustainability commitment could inspire into a tangible, consumer-driven change. McCain's challenge was clear: regenerative agriculture is a technical, complex farming concept, so how do you make it engaging and actionable for everyday people? M...
Brand Experience B2B - EUROPE
From Code to Court - The World’s First Live AI Sports Experience
Sportradar
Sportradar is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, we provide sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow ...
ITV Palooza
Identity
Client: ITV
ITV Palooza is ITV’s flagship annual advertiser showcase, and in its 70th year the brief was clear: create a one-night-only brand experience that celebrated seven decades of broadcasting while powerfully selling ITV’s future to the advertising community. Across 12 months of planning, Identity reimagined London’s Barbican as a live, imm...
KitKat ‘World of Breaks’
ZEAL
Client: KitKat, Nestlé
Nestlé faced a challenge in the confectionery market, with retailers increasingly prioritising competitor brands over its key products. KitKat needed to reassert its position as the category leader by creating a trade experience that reignited retailer belief and brought its brand promise to life. Historically, Nestlé’s trade sho...
Netflix Upfront 2025
Seen Presents
Client: Netflix
When Netflix set out to reimagine its 2025 Upfront, they wanted to stand out in one of the most competitive weeks in the media calendar, but with its advertising offering still relatively young compared to legacy broadcasters, our job was to prove its credibility, scale, and creative firepower - in front of one of the most discerning a...
The Supply Chain Run
George P. Johnson
Client: DP World
At a crowded landscape in Davos at WEF 2025, where every brand fights for a few seconds of executive attention, DP World redefined how B2B engagement can work. No booths. No corporate showreels. Just a bold departure from conventional B2B experiential marketing that transformed abstract logistics concepts into an immersive, playful exp...
TikTok Supermarket Swipe
SWAMP
Client: TikTok
TikTok faced the challenge of communicating its multiple and complex ecommerce offerings to a range of brands from multiple industries. With such a wide range of products which which to be familiarised, SWAMP concocted an interactive and participatory formula designed to bring the education to fact-giving to fact-finding, whilst placin...
Brand Experience B2B - ROW
Amazon Port at Cannes Lions 2025
Salt Productions
Client: Amazon
At Cannes Lions 2025, Amazon set out to elevate its B2B brand presence, moving beyond a high-traffic activation to create a destination that could unify its diverse businesses, drive meaningful conversations, and strengthen senior-level relationships. The challenge for Salt was to translate this ambition into a single, coherent experie...
Canva Create: Uncharted
Canva
Canva Create is Canva’s annual flagship event, celebrating creativity and community. In 2025, we returned bigger than ever with Canva Create: Uncharted, a global in-person and online experience that unveiled Visual Suite 2.0, Canva Sheets, and a new suite of AI-powered tools. Held on April 10, 2025, Canva Create: Uncharted welco...
Life. To The Fullest.® by Abbott at CES 2025
Factory360
Client: Abbott
Abbott is a leader in health tech, creating breakthrough products in diagnostics, medical devices, nutrition and pharmaceuticals that help individuals, families, and communities lead healthier lives. At CES 2025, Abbott deepened their connection with audiences through a show-stopping footprint designed with a human-centric approach....
Motel Yahoo
Amplify
Client: Yahoo
With Yahoo’s brand refresh, Cannes presented the perfect opportunity to reintroduce the brand to the advertising world in a bold, ownable way. Inspired by the “Motel” archetype—a space for discovery, connection, and nostalgia—we built Motel Yahoo, a fully immersive destination that invited delegates to “check-in, log on.” Drawing from ...
TOKEN2049 Dubai
Sight
Client: TOKEN2049
Crypto is a US$3.12 trillion industry, yet much of its value is created behind avatars, pseudonyms, and screens. Deals happen in DMs, trust is built in Discords, and to outsiders, it all looks volatile. To insiders, it’s just how the industry works. TOKEN2049 Dubai changed that. Instead of another conference, we built a ci...
Brand Experience B2C - EUROPE
Corona: Beach 100
WINK
Client: Ab InBev
For its 100th anniversary, Corona transformed a brand milestone into a global celebration of beach culture with The Beach 100 — an integrated experiential platform uniting live experiences, an in-depth digital hub entirely replacing Corona.com, on-pack consumer participation, and a legacy of sustainability. Anchored by one of th...
Jurassic World Evolution 3: Centre of Evolution
Studio Secret Cinema
Client: Frontier Developments
To launch Jurassic World Evolution 3, we created "The Centre of Evolution," a high-impact, 60-minute immersive experience in London that transformed a standard gameplay preview into a living brand world. Facing negative sentiment from previous titles, our objective was to restore community trust and drive pre-orders through an activati...
One Last Adventure
Bearded Kitten
Client: Netflix
To celebrate the final series of Stranger Things after a decade-long global phenomenon, we partnered with Netflix to deliver One Last Adventure, a free, ticketed B2C fan experience at Trinity Buoy Wharf, London. The activation cut through Christmas programming noise by prioritising superfans over promotional reach. Positioned as ...
SEAT Salta Conmigo (Jump With Me)
Experientia
Client: SEAT
To celebrate the 40th anniversary of the SEAT Ibiza, we created Salta Conmigo, the world’s first Musical dedicated to a car. In a sector traditionally obsessed with communicating product, we focused on a simple human insight: what personal mobility truly means to people, the emotions, memories and freedom it creates. More than just a t...
The Book of Money
BBH
Client: Monzo
Monzo launched The Book of Money as an experiential campaign designed to make personal finance feel accessible, engaging, and human. Recognising that our audience would never typically pick up a financial guide, we had to look beyond traditional category marketing. We identified a core insight: people care less about the mechanics of m...
Visa Live at the Rocket Garden
Imagination
Client: Visa
Following the global momentum of Visa Live at Le Louvre, Visa and Imagination transformed the Kennedy Space Centre Visitor Complex into an extraordinary stage for cultural connection. By hosting breakthrough artist Benson Boone and DJ Pee .Wee in this historic location, this second iteration of Visa Live launched the newest chapter of ...
Brand Experience B2C - ROW
Avenida Desperados
Jack Morton Worldwide
Client: Desperados (Heineken)
Avenida Desperados was a bold, creative platform that transformed Desperados into a cultural force across Europe’s biggest music festivals. At a time when Gen Z’s nightlife habits were shifting, Desperados set out to create experiences that genuinely resonated with how young adults still connect — through music, culture and community...
Honda Dream Scenes
Jack Morton Worldwide
Client: Honda UK
We didn’t just make a stand; we made a movie. Inspired by the idea that guests should be treated as the heroes of the experience, and not the brand, we turned guests into stars. Our goal was to move people by getting them involved, to become the main character. What better way to put the spotlight on our guests than at the movies...
SUPERx30 Bowl
Momentum Worldwide
Client: Verizon
Every year, Verizon activates on the ground, at the Super Bowl, for the few fans lucky enough to be there. This year, they went bigger than any brand has ever gone before. And as the brand that connects people to the things they love, and one that’s shifted from a utility to a lifestyle brand, Verizon used their network, and partnershi...
The Macallan Time : Space
Gradient Experience
Client: The Macallan
To honor its 200th anniversary, The Macallan set out to transform a historic milestone into a modern cultural moment. As part of a larger global campaign, the TIME : SPACE immersive retail activation in New York City served as the flagship experiential expression of this vision. A place where guests could step inside two centuries of h...
Collaboration
Avenida Desperados
Jack Morton Worldwide
Client: Desperados (Heineken)
Avenida Desperados was a bold, creative platform that transformed Desperados into a cultural force across Europe’s biggest music festivals. At a time when Gen Z’s nightlife habits were shifting, Desperados set out to create experiences that genuinely resonated with how young adults still connect — through music, culture and community...
KFC x Greggs
Freuds
Client: KFC
What happens when two of Britain’s biggest high-street icons listen to the nation’s cravings and give fans what they’ve always wanted? You get Gravy Meets Pastry. Unexpected and culturally charged, the collaboration between KFC and Greggs united two of the UK’s most beloved foods – iconic KFC Gravy and the Greggs Sausage Roll. ...
Open access rail collaboration
CWA
Client: First Rail Open Access (Lumo and Hull Trains)
The perfect collaboration is achieved when everyone is working to deliver a mutual goal and each party fully maximises their individual role in the partnership – this is exactly the collaboration that exists between CWA and the First Rail Open Access Operators, Lumo and Hull Trains. CWA acts as a natural extension to the talente...
Paris, bouge ton esprit (Paris, move your mind)
Agit8
Client: ASICS
The Paris, bouge ton esprit (“Paris, move your mind”) campaign was a unique collaboration between ASICS and the City of Paris - before, during and after the 2024 Olympics. Set against the intimidating backdrop of elite international sport, its aim was to inspire Parisians to engage in physical activity for the benefit of their mental w...
Taco Bell Tuk Tuk Tour
Seed Marketing
Client: Taco Bell
Students already knew Taco Bell for its tacos. We wanted them to know it for its nights so we launched the Taco Bell Tuk Tuk Tour - a collaboration-led, city-to-city afterparty built into the UK’s most established student club nights. Rather than advertising late opening hours, Taco Bell embedded itself into the moment that matters mos...
Creative Event of the Year
Avenida Desperados
Jack Morton Worldwide
Client: Desperados (Heineken)
Avenida Desperados was a bold, creative platform that transformed Desperados into a cultural force across Europe’s biggest music festivals. At a time when Gen Z’s nightlife habits were shifting, Desperados set out to create experiences that genuinely resonated with how young adults still connect — through music, culture and community...
Grease: The Immersive Movie Musical
Secret Cinema
Grease: The Immersive Movie Musical ran at Evolution, Battersea Park from 1st August - 7th September 2025. Conceived as a celebration of creative craft at scale, the event transformed the venue into the living and breathing world of Rydell High. The ambition was to immerse audiences and deliver a cohesive, beautifully designed ev...
One Last Adventure
Bearded Kitten
Client: Netflix
To celebrate the final series of Stranger Things after a decade-long global phenomenon, we partnered with Netflix to deliver One Last Adventure, a free, ticketed B2C fan experience at Trinity Buoy Wharf, London. The activation cut through Christmas programming noise by prioritising superfans over promotional reach. Positioned as ...
Peacemaker Presents PEACEFEST at San Diego Comic Con 2025
NVE Experience Agency
Client: HBO Max
At San Diego Comic-Con, where the world's biggest entertainment franchises compete for attention, HBO Max’s niche, R-rated underdog series, Peacemaker, needed to generate Season 2 buzz. Peacemaker has something the blockbuster heroes don't: an iconic, hair metal soundtrack. Hair metal turns outcasts into rockstars. It makes ever...
SEAT Salta Conmigo Jump with Me
Experientia
Client: SEAT
To celebrate the 40th anniversary of the SEAT Ibiza, we created Salta Conmigo, the world’s first Musical dedicated to a car. In a sector traditionally obsessed with communicating product, we focused on a simple human insight: what personal mobility truly means to people, the emotions, memories and freedom it creates. More than just a t...
Space to Dream
Amplify
Client: Samsung
Samsung makes a splash, creating a ‘Space to Dream’… The ultimate experience, fusing digital, AI, physical and creators—with a 23-day immersive dreamscape transforming Darling Harbour during Vivid 2025, Sydney's festival of light. Fusing art and cutting-edge technology, the amplifiable experience blurred lines between imm...
Women's EC25 Kit Reveal
Seen Studios
Client: Nike
A bold reimagining of football's most sacred ritual – this project saw Seen Studios conceptualise, design, and execute Nike's most ambitious expression of women's football culture to date, unveiling five European Championships national team kits through an immersive cultural experience. Building on the insight that fans drive wo...
Debut Event
Allwyn X McLaren Scratch Car
Allwyn
At the 2025 Las Vegas Grand Prix, Allwyn and McLaren Mastercard Formula 1 Team created a world first experience designed to put a new lottery led entertainment brand on the global stage. Instead of building a car to win on track, they built one to win attention: the Allwyn X McLaren Scratch Car - a full scale F1 showpiece crafted by Pa...
The LEGO® Festival Experience
2Heads
Client: LEGO®, LEGOLAND®, and Merlin Magic Makers
The LEGO® Festival Experience was a first-of-its-kind, global celebration of play, delivered simultaneously across seven LEGOLAND® Resorts in five countries. Conceived to address the global decline in free, creative play among children, the six-week inaugural festival invited families to explore, imagine, and build together, turning ea...
The Lost Dimensions
Bearded Kitten
Client: Beavertown
The Lost Dimensions was Beavertown’s debut immersive Halloween event, delivered as a ticketed, narrative-led experience across five nights at Kachette, Shoreditch, from 28 October to 2 November. Designed as a six-room journey, the experience combined live performance, set build, lighting, sound and interaction to bring the brand’...
The Traitors Live Experience
Immersive Everywhere
Client: The Traitors Live Experience
The Traitors: Live Experience is a large-scale, ticketed immersive entertainment format that transforms the globally successful television franchise into a fully playable, live psychological game. Developed by Immersive Everywhere, Cuffe & Taylor and Global Creative in partnership with All3Media International and IDTV, the experience r...
Torani Flavor Factory
Deeplocal
Client: Torani (R. Torre & Co.)
Torani, a beloved, San-Francisco-based brand with a century’s worth of iconic syrup flavors under its belt, was finally ready to launch its first-ever branded experience. After coming out of the pandemic with a stronger-than-ever business model (fueled by a growing, B2C fanbase of at-home baristas and mixologists) the company was looki...
“The Regal” for Chivas Regal’s Scuderia Ferrari HP Partnership 2025
Momentum Worldwide
Client: Chivas Regal
In 2025, The Regal arrived. A global experience platform from Chivas Regal and Scuderia Ferrari HP activating at an international Grand Prix with gold-dipped impact from day one, igniting not just a partnership, but a bold ambition built to endure. Across four iconic Grand Prix, Miami, Monaco, Monza and Singapore, The Regal tran...
Digital Experience
Bridge Command
Illusion Design & Constrcut
Client: Parabolic Theatre & Schneider Investment Associates
Bridge Command is what happens when you properly merge physical and digital worlds—not just screens in a room, but actual starship controls that directly affect what happens in a sophisticated multiplayer game. When Parabolic Theatre came to us with their vision for the world's first proper interactive spaceship bridge, they were...
Corona: Beach 100
WINK
Client: Ab InBev
For its 100th anniversary, Corona used digital innovation to extend live beach experiences into a global platform. The Beach 100 connected real-world celebrations with digital discovery by transforming Corona.com into an interactive editorial hub and linking physical experiences to exploration through technology. Live moments from Copa...
Honda Dream Scenes
Jack Morton Worldwide
Client: Honda UK
We didn’t just make a stand; we made a movie. Inspired by the idea that guests should be treated as the heroes of the experience, and not the brand, we turned guests into stars. Our goal was to move people by getting them involved, to become the main character. What better way to put the spotlight on our guests than at the movies...
Mickey on the Martinez
2Heads
Client: Disney
Mickey on the Martinez redefined how a global entertainment brand can merge physical spectacle with digital innovation at one of the world’s most influential creative festivals. Designed and delivered by 2Heads for Disney at Cannes Lions 2025, the activation transformed a traditionally static rooftop installation into a multi-layered h...
Space to Dream
Amplify
Client: Samsung
Samsung makes a splash, creating a ‘Space to Dream’… The ultimate experience, fusing digital, AI, physical and creators—with a 23-day immersive dreamscape transforming Darling Harbour during Vivid 2025, Sydney's festival of light. Fusing art and cutting-edge technology, the amplifiable experience blurred lines between imm...
WhatsApp: From Abstract Encryption to Lived Experience
Outernet London
Client: META WhatsApp
WhatsApp set out to make one of the most abstract concepts in technology, end-to-end encryption, instantly understandable and emotionally resonant. Rather than telling people about privacy, the campaign turned an iconic OOH environment into live proof for WhatsApp’s privacy promise. By creatively exploiting Outernet London’s i...
Exhibition Experience
From Code to Court - The World’s First Live AI Sports Experience
Sportradar
Sportradar is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, we provide sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow ...
KitKat ‘World of Breaks’
ZEAL
Client: KitKat, Nestlé
Nestlé faced a challenge in the confectionery market, with retailers increasingly prioritising competitor brands over its key products. KitKat needed to reassert its position as the category leader by creating a trade experience that reignited retailer belief and brought its brand promise to life. Historically, Nestlé’s trade sho...
Oasis Live '25 Fan Experience
The Department
Client: WMX / Warner Music
Oasis’ three-decade history is woven deeply into the lives of fans across the world. The goal of this exhibition was to celebrate that shared history while giving something back to the community that made the band’s return so culturally significant. Instead of creating a static, gallery-style installation, we designed a fully immersive...
Powered by Nature: Allure Through a Bee’s Eyes
Strata
Client: Peugeot
Powered by Nature: Allure Through a Bee’s Eyes was an immersive brand exhibition that reimagined how Peugeot communicates its future, using emotion, culture and sensory design to bring innovation, electrification and sustainability to life. Inspired by the world’s first automotive photoshoot powered entirely by plants, water, soi...
SCADstory Atlanta
BRC Imagination Arts
Client: Savannah College of Art and Design
SCADstory Atlanta is a permanent immersive exhibition that transforms a traditional campus visit into a cultural experience. Conceived and designed by BRC Imagination Arts with the Savannah College of Art and Design (SCAD), it reimagines how an educational institution can tell its story through exhibition design, multisensory media, an...
Space to Dream
Amplify
Client: Samsung
Samsung makes a splash, creating a ‘Space to Dream’… The ultimate exhibition experience, creating a first innovating and fusing digital, AI, physical production, with a 23-day immersive dreamscape transforming Darling Harbour during Vivid 2025, Sydney's festival of light. Fusing art and cutting-edge technology, the amplif...
Experiences for Good
Adaptive Fashion Launch
onepointfive
Client: Primark
Nearly a quarter of the UK population lives with a disability, yet fashion has historically excluded them. In January, onepointfive partnered with Primark to challenge that norm, launching its first full Adaptive Clothing Collection-a milestone in making inclusive fashion mainstream. Designed with adaptive fashion expert Victori...
Beyond Boundaries
George P. Johnson
Client: DP World
In the world of sport, talent is universal but opportunity is not. DP World recognised that for many underrepresented communities, the barriers to entry for cricket were insurmountable: cost, equipment, and facilities. Our response was "Beyond Boundaries:" a visionary global initiative that leverages DP World’s world-class logistics ne...
FanFair
Catapult Events
Client: Guinness
FanFair is an inclusive fan experience created by Guinness in partnership with Catapult, designed to transform how visually impaired fans experience live rugby. While participation and visibility of disabled athletes has grown significantly, inclusion for disabled fans, particularly those with visual impairments, has lagged behind. In ...
Paris, bouge ton esprit (Paris, move your mind)
Agit8
Client: ASICS
The Paris, bouge ton esprit (“Paris, move your mind”) campaign was a powerful and unique partnership between ASICS and the City of Paris - before, during and after the 2024 Olympics. Set against the intimidating backdrop of elite international sport, its aim was to inspire Parisians to engage in physical activity for the benefit of the...
Return Every Child: War Child’s Campaign for the Safe Return of Ukraine’s Children
Outernet London
Client: War Child
In September 2025, War Child launched Return Every Child, a powerful media-led campaign combining striking creative execution with robust new research to expose and challenge the forced removal, indoctrination and militarisation of Ukrainian children under Russian control. The campaign was launched with a one-day public installat...
The Big Build Adventure: Turning the UK’s Most Visited Digital Canvas into a Catalyst for Children’s Cancer Care
Outernet London
Client: Great Ormond Street Hospital (GOSH Charity)
Great Ormond Street Hospital’s Big Build Adventure transformed Outernet, the UK’s most visited cultural attraction into an immersive, participatory fundraising experience that brought the future Children’s Cancer Centre to life for millions of visitors. Running across 6–31 August 2025, the activation used Outernet’s four-storey, ...
World Play Day
Amplify
Client: LEGO
On World Play Day, The LEGO Group and Amplify executed a coordinated global series across three international markets: transforming Boston's Rose Kennedy Greenway into LEGO Brick City, taking over Berlin's neighbourhood Spätis with convenient play, and creating the Nike x LEGOLAND Play Arena in California, each activation deeply embedd...
Food Experience
Alpro's House of Cinnamon Roll
Renaissance
Client: Danone UK&I
Alpro’s House of Cinnamon Roll was a three-day, flavour-first cultural destination designed to turn the UK’s cinnamon roll obsession into an unmissable earned-first brand moment. Born from the virality of Alpro’s limited-edition Cinnamon Roll flavour plant based drink – a product so loved it kept selling out – the experience transforme...
Bar Tender by Wingstop
Factory360
Client: Wingstop & Vayner Media
BAR TENDER by Wingstop was a two-day pop-up and venue takeover designed for influencers and public guests to experience the launch of Wingstop’s new chicken tenders and re-introduce them to Wingstop’s bold flavor profiles. The experience took place at Jolene’s Sound Room in Brooklyn, New York as a full-fledged venue takeover. Fea...
KFC X Stranger Things - Hawkins Hotline
Renaissance
Client: KFC
To launch KFC’s collaboration with Netflix for a Stranger Things limited-time menu, the Hawkins Hotline turned a food release into a playful, real-world adventure. Across three UK cities, fans didn’t just order the menu — they unlocked it. Weathered 1980s phone booths, live operators, hidden codes, and interactive challenges drew fans ...
McCain Farms of the Future
GMR Marketing
Client: McCain Foods Ltd
The Farms of the Future Experience at Chelsea Market transformed McCain Regen Fries from a product into a movement by making food the centerpiece of a larger story about regenerative agriculture, soil health, and the future of farming. The activation proved that great food is never just about taste—it's about meaning. McCain's ch...
Torani Flavor Factory
Deeplocal
Client: Torani (R. Torre & Company)
Torani, a beloved, San-Francisco-based brand with a century’s worth of iconic syrup flavors under its belt, was finally ready to launch its first-ever branded experience. After coming out of the pandemic with a stronger-than-ever business model (fueled by a growing, B2C fanbase of at-home baristas and mixologists) the company was looki...
The Game Changer
Bridge Command
Illusion Design & Constrcut
Client: Parabolic Theatre & Schneider Investment Associates
Bridge Command changed the game by creating something that didn't fit into any existing category—and that was entirely the point. It's not immersive theatre (there's no script). It's not an escape room (sessions last hours and you actually develop real skills). It's not video gaming (you're physically there, working with your team). ...
Grease: The Immersive Movie Musical
Secret Cinema
Grease: The Immersive Movie Musical redefined immersive theatre. It was a world-first hybrid of cinema and live theatre, enabled by a groundbreaking licensing deal that allowed the original 1978 movie to be stopped and started while performers sang live in front of the screen. This unprecedented fusion created a format that was innovat...
SEAT Salta Conmigo (Jump with Me)
Experientia
Client: SEAT
To celebrate the 40th anniversary of the SEAT Ibiza, we created Salta Conmigo, the world’s first Musical dedicated to a car. In a sector traditionally obsessed with communicating product, we focused on a simple human insight: what personal mobility truly means to people, the emotions, memories and freedom it creates. More than just a t...
The LEGO® Festival
2Heads
Client: LEGO®, LEGOLAND® and Merlin Magic Making
The LEGO® Festival Experience redefined what a global themed event could be, setting a new benchmark for how creativity, storytelling and purposeful play can be scaled across continents. Conceived by LEGO, LEGOLAND® and Merlin Magic Making, and brought to life globally by 2Heads, the festival addressed a cultural challenge: children ar...
The Mayor of London's New Year's Eve Fireworks 2024 Hologauze Projections
Pixel Artworks
Client: The Greater London Authority
For the Mayor of London's 2024 New Year’s Eve fireworks, Pixel Artworks collaborated with Identity and the Greater London Authority to deliver a groundbreaking live broadcast that redefined what’s possible in large-scale storytelling. Drawing an audience of over 11 million on the BBC, the showcase set out to portray London as a reimagi...
World Play Day
Amplify
Client: LEGO
On World Play Day, The LEGO Group and Amplify executed a coordinated global series across three international markets: transforming Boston's Rose Kennedy Greenway into LEGO Brick City, taking over Berlin's neighbourhood Spätis with convenient play, and creating the Nike x LEGOLAND Play Arena in California, each activation deeply embedd...
Global Brand Activation
Corona: Beach 100
WINK
Client: Ab InBev
For its 100th anniversary, Corona transformed a brand milestone into a global celebration of beach culture with The Beach 100 — an integrated experiential platform uniting live experiences, an in-depth digital hub entirely replacing Corona.com, on-pack consumer participation, and a legacy of sustainability. Anchored by one of the la...
Dune: Awakening Launch - Global LAN Party
We Are Collider
Client: Funcom
To launch Funcom’s most ambitious computer game title, Dune: Awakening, We Are Collider engineered a culture-defining campaign: The Global LAN Party. The primary challenge was bridging the gap between passive cinematic fandom - driven by the recent blockbuster films - and the active, high-commitment lifestyle of an Open World Survival ...
Red Bull League of Its Own
We Are Collider
Client: Red Bull
Red Bull League of Its Own at SAP Gardens, Munich, wasn't just the worlds biggest off season esports tournament; it was a global brand statement. The objective was to cement Red Bull’s authenticity in the gaming world by creating a proprietary format that transcended standard competitive play, and to create a unique connection with the...
SEAT Salta Conmigo (Jump with Me)
Experientia
Client: SEAT
To celebrate the 40th anniversary of the SEAT Ibiza, we created Salta Conmigo, the world’s first Musical dedicated to a car. In a sector traditionally obsessed with communicating product, we focused on a simple human insight: what personal mobility truly means to people, the emotions, memories and freedom it creates. More than just a t...
Space to Dream
Amplify
Client: Samsung
Samsung makes a splash, creating a ‘Space to Dream’… The ultimate experience, fusing digital, AI, physical and creators, with a 23-day immersive dreamscape transforming Darling Harbour during Vivid 2025, Sydney's festival of light. Fusing art and cutting-edge technology, the amplifiable experience blurred lines between im...
World Play Day
Amplify
Client: LEGO
On World Play Day, The LEGO Group and Amplify executed a coordinated global series across three international markets: transforming Boston's Rose Kennedy Greenway into LEGO Brick City, taking over Berlin's neighbourhood Spätis with convenient play, and creating the Nike x LEGOLAND Play Arena in California, each activation deeply embedd...
“The Regal” for Chivas Regal’s Scuderia Ferrari HP Partnership 2025
Momentum Worldwide
Client: Chivas Regal
Redefining spirit’s role within one of the world’s fastest-growing sports, Momentum mixed the prestige and heritage of new partners Chivas Regal and Scuderia Ferrari HP to create The Regal. A scalable, global activation platform designed to extend far beyond the circuit. Translating the glamour, intensity and theatre of racing into ele...
Integrated Marketing Campaign
Adizero: For the Fast
M&C Saatchi Sport & Entertainment
Client: adidas
In 2025 adidas wanted to achieve domination of Marathon running. We had the tools with industry leading technology and the best elite runners. What we needed was to cut through with running masses. Integrated into a wider marketing campaign – Adizero: For the Fast – adidas ambushed the London Marathon with an immersive, visually-...
Cheez-It UK&I Launch
ZEAL
Client: Cheez-It, Kellanova
Cheez-It, the iconic American snack, made its UK&I debut in August 2024, shaking up the £4BN salty snack market. The brief was ambitious: achieve 7.7% household penetration and generate over £10M in Year 1 sales - no small feat in a category where 80% of new launches fail to reach 3%. Driven by the insight that one in five adults...
Corona: Beach 100
WINK
Client: Ab InBev
For its 100th anniversary, Corona transformed a brand milestone into a global celebration of beach culture with The Beach 100 — an integrated experiential platform uniting live experiences, an in-depth digital hub entirely replacing Corona.com, on-pack consumer participation, and a legacy of sustainability. Anchored by one of th...
TENA Men, Dry Manuary
ZEAL
Client: TENA Men, Essity
TENA Men set out to break the stigma surrounding male bladder sensitivity and drive trial among men aged 40 and over in the UK. Despite 1 in 4 men over 40 experiencing bladder weakness, 70% perceive a stigma around incontinence. Many avoid the issue altogether, often viewing the need for protection as a sign of weakness....
The Snapchat House Party
Snapchat
Going to university is one of the most emotionally charged moments in UK culture- a first step into independence for young people and a moment of pride and adjustment for parents. Snapchat seized this cultural transition to bring its Say It In A Snap, to life through an integrated campaign across September and October 2025. Built...
Outdoor Experience
Avenida Desperados
Jack Morton Worldwide
Client: Desperados (Heineken)
Avenida Desperados was a bold, creative platform that transformed Desperados into a cultural force across Europe’s biggest music festivals. At a time when Gen Z’s nightlife habits were shifting, Desperados set out to create experiences that genuinely resonated with how young adults still connect — through music, culture and community...
Honda Dream Scenes
Jack Morton Worldwide
Client: Honda UK
We didn’t just make a stand; we made a movie. Inspired by the idea that guests should be treated as the heroes of the experience, and not the brand, we turned guests into stars. Our goal was to move people by getting them involved, to become the main character. What better way to put the spotlight on our guests than at the movies...
KFC X Stranger Things - Hawkins Hotline
Renaissance
Client: KFC
Celebrating the launch of the much-anticipated final season of Stranger Things, KFC partnered with Netflix to create Hawkins Fried Chicken: a UK-wide limited-time menu brought to life through authentic worldbuilding. Taking Hawkins Fried Chicken off-screen and into the real-world, The Hawkins Hotline immersive experience blurred ...
McLaren Racing Live: London
TBA Group
Client: McLaren Racing
To drive excess Share of Voice for McLaren around the British Grand Prix in the race for Formula 1’s rapidly growing fanbase, we transformed Trafalgar Square into two-day, free fan festival that brought the paddock to the people like never before. Our event saw the iconic landmark transformed into a festival of papaya with over...
One Last Adventure
Bearded Kitten
Client: Netflix
Netflix partnered with Bearded Kitten to deliver One Last Adventure, a free ticketed fan activation celebrating Stranger Things' final series at Trinity Buoy Wharf, London, on 20 December 2024. The hybrid indoor-outdoor venue transformed the waterfront into physical Hawkins. Exterior streets, courtyards and open spaces connected ...
World Play Day
Amplify
Client: LEGO
On World Play Day, The LEGO Group and Amplify executed a coordinated global series across three international markets: transforming Boston's Rose Kennedy Greenway into LEGO Brick City, taking over Berlin's neighbourhood Spätis with convenient play, and creating the Nike x LEGOLAND Play Arena in California, each activation deeply embedd...
Outstanding Creative Idea
Advice of an Icon
Seen Studios
Client: Timberland
Timberland briefed us to deliver an iconic London Fashion Week moment, launching their Fall 2025 campaign: Advice of an Icon. A celebration of the unapologetic spirit of the Yellow Boot, we designed, produced, and delivered a culturally disruptive experience putting community, culture, and creativity at the forefront. In partner...
Dream
Amplify
Client: Samsung
Samsung makes a splash, creating a ‘Space to Dream’… The ultimate experience, fusing digital, AI, physical and creators—with a 23-day immersive dreamscape transforming Darling Harbour during Vivid 2025, Sydney's festival of light. Fusing art and cutting-edge technology, the amplifiable experience blurred lines between imm...
Honda Dream Scenes
Jack Morton Worldwide
Client: Honda UK
We didn’t just make a stand; we made a movie. Inspired by the idea that guests should be treated as the heroes of the experience, and not the brand, we turned guests into stars. Our goal was to move people by getting them involved, to become the main character. What better way to put the spotlight on our guests than at the movies...
Opera GX Nail SpaWN
SWAMP
Client: Opera GX
SWAMP helped Opera GX solidify its place in the hearts and minds of League of Legends fans as the browser of choice for committed and passionate players. Through a smart insight on customisation and lore, the Hand SpaWN was born, a monolithic nail spa that judged, assessed and assigned League fans, before gifting them with some never-s...
SEAT Salta Conmigo Jump with Me
Experientia
Client: SEAT
To celebrate the 40th anniversary of the SEAT Ibiza, we created Salta Conmigo, the world’s first Musical dedicated to a car. In a sector traditionally obsessed with communicating product, we focused on a simple human insight: what personal mobility truly means to people, the emotions, memories and freedom it creates. More than just a t...
Pop-Up Experience
Absolut Vodka
Pangolin PR - London
Client: Absolut Vodka
To celebrate Absolut’s artistic heritage and partnership with the iconic Keith Haring Foundation, Pangolin took art out of the gallery and into the heart of London with a bold two-day takeover of Charing Cross Underground, transforming it into ‘Haring Cross’. Two original Haring paintings flew in from Stockholm, whilst vibrant floor de...
Blend Signs Tattoo Pop-Up
Agnostic
Client: Kicking Horse Coffee Co.
For 30 years, Kicking Horse Coffee has earned fierce brand loyalty among Canadian coffee drinkers. But this year, we discovered something deeper: people weren’t just loyal to Kicking Horse - they were fiercely loyal to their specific blend, often identifying personally with their choice. This passion, however, lived quietly at home. Ou...
Club Card
PrettyGreen
Client: Tesco
In partnership with Tesco, we hosted the ultimate throwback party exclusively for Clubcard members. 'Club Card' was an immersive, nostalgic clubbing experience to celebrate 30 years of rewards through Tesco Clubcard. Visitors were able to party like it's 1995 (the same year Clubcard launched) with exclusive headline sets from Blue and ...
Space to Dream
Amplify
Client: Samsung
Samsung makes a splash, creating a ‘Space to Dream’… The ultimate pop-up within a pop-up—a 23-day immersive dreamscape transforming Darling Harbour during Vivid Sydney 2025, Australia's festival of light. Fusing art and cutting-edge technology, the amplifiable experience blurred lines between immersive installation, perfo...
TENA Men, Dry Manuary
ZEAL
Client: TENA Men, Essity
TENA Men set out to break the stigma surrounding male bladder sensitivity and drive trial among men aged 40 and over in the UK. Despite 1 in 4 men over 40 experiencing bladder weakness, 70% perceive a stigma around incontinence. Many avoid the issue altogether, often viewing the need for protection as a sign of weakness....
The Book of Money
BBH
Client: Monzo
Monzo launched The Book of Money as an experiential campaign designed to make personal finance feel accessible, engaging, and human. Recognising that our audience would never typically pick up a financial guide, we had to look beyond traditional category marketing. We identified a core insight: people care less about the mechanics of m...
The Lost Dimensions
Bearded Kitten
Client: Beavertown
For Beavertown's most ambitious Halloween activation to date, we created The Lost Dimensions: a ticketed, narrative-driven journey through six twisted realities that championed self-expression. Running from 28 October - 2 November 2025 at Kachette, Shoreditch, this immersive pop-up rejected passive entertainment in favour of participat...
The Open House
The Elephant Room
Client: Macmillan Cancer Support
Cancer care is not equal. And it’s often the communities most at risk of health inequalities who suffer the worst experiences. For many people in Black and South Asian communities, their experiences are surrounded by silence - shaped by stigma, fear, taboo and a deep mistrust of health institutions. To reach this audience we kne...
Production Experience
Revolut Partnerships
Seed Marketing
Client: Revolut
Over the past two years, Seed has worked with Revolut to bring its partnerships to life across Europe, from music festivals in Hungary and France, to the WSL in the UK and the NBA across France, Germany and the UK. These are spaces built for fun, energy and escape, not financial decision-making, so the challenge was finding ways to int...
Space to Dream
Amplify
Client: Samsung
Samsung makes a splash, creating a ‘Space to Dream’… An experience where Amplify’s tech and production team pushed what’s possible, creating an experience innovation fusing digital, AI, physical production, and a 23-day immersive dreamscape transforming Darling Harbour during Vivid 2025, Sydney's festival of light. With a...
TikTok LIVE Fest
Seen Presents
Client: TikTok LIVE
650 creators from 45 countries, 4 events, 2 live broadcasts. TikTok LIVE Fest is a series of multi-day, multi-venue events in London honouring the world’s top creators, amplifying TikTok LIVE’s presence worldwide. With a strategy rooted in LIVE creator insights, the event was meticulously crafted to foster connection and real-ti...
World Play Day
Amplify
Client: LEGO
Amplify delivered World Play Day across three cities simultaneously, transforming everyday urban infrastructure- parks, corner stores, theme parks - into interactive LEGO experiences. Our production expertise turned abstract concepts into tangible playgrounds, proving that exceptional execution elevates good ideas into unforgettable ex...
“The Regal” for Chivas Regal’s Scuderia Ferrari HP Partnership 2025
Momentum Worldwide
Client: Chivas Regal
For the debut season of the Chivas Regal x Scuderia Ferrari HP partnership, Momentum designed and delivered The Regal experience platform, created as a production system capable of operating inside one of the most demanding live environments in the world. Across four international Grand Prix, production shifted locations, time zones an...
Venue Experience
Grease: The Immersive Movie Musical
Smart Group
In summer 2025, Evolution London underwent an ambitious transformation, reimagining a single event venue as a fully immersive, narrative-driven world for Grease: The Immersive Movie Musical. Over a five week run, the venue was converted into a living, breathing version of Rydell High and 1950s America, welcoming more than 82,000 guests...
The Lighthouse: The First-Ever Creative Campus & Studio Playground For The Creator Generation
Whalar Group
Client: The Lighthouse, part of Whalar Group
Creators have been moving at the speed of culture and have been searching for a place to connect, learn and grow. So we designed a place for them. The Lighthouse is a first-ever creative campus and studio playground for the Creator Generation, offering Creators an I.R.L. platform to Learn, Make, and Belong. In keep...
Companies and Teams Categories
Creative Experience Agency
2Heads
2Heads is an award-winning experiential agency that connects people and brands through unskippable, unforgettable moments. We call it Experiences, Augmented; creativity enhanced by insight, innovation and measurable impact. For over 40 years, we’ve believed that the most powerful brand experiences are human at their core. Every ...
Amplify
Amplify - Joining the dots between people, brands + culture. Amplify was founded to create ideas, campaigns, experiences, and platforms designed to be amplified at every touchpoint. We believe in big ideas that traverse channels and all the spaces in between, joining the dots between people, brands, and culture. Regardless...
Bearded Kitten
2025 was our strongest year creatively and commercially. While much of the industry tightened belts, we delivered 104 experiences across immersive, sampling and permanent attractions with creativity at the heart of everything we built. We own our process end-to-end. With a 45-strong team and 19,000 sq. ft. production studio, we d...
NVE Experience Agency
NVE ended 2025 with a literal splash, creating a first-of-its-kind immersive water attraction to launch Disney’s Percy Jackson and the Olympians Season 2 – transforming both the medium and the future of entertainment marketing. It was a full-circle moment for the agency, which started 2025 earning “Best of CES” with Waymo and creating ...
Pinch Creative
Pinch Creative is a creative experience agency defined by intention, precision, and cultural fluency. In an industry often driven by scale and spectacle, Pinch focuses on crafting emotionally resonant brand experiences that connect strategy to feeling, delivering work audiences engage with deeply and brands see measurable value from. ...
Seed
Seed is a female-led, B Corp-certified brand experience agency built to help brands matter in culture and deliver the metrics to prove it. We create ambitious live experiences across sport, music and retail, with a deep specialism in youth culture. Our work spans global partnerships and grassroots activations alike. In the past y...
Seen Presents
Our female-led team grew from a standing start – no revenue and no clients – into one of the UK’s most exciting experiential agencies. Proof? Last year, we were featured in The Drum’s ‘Agencies to Watch’ and won Creative Experience Agency of the Year at the Campaign Experience Awards – not bad for an agency that’s three years old. ...
Event Team
Bearded Kitten
Bearded Kitten delivered its most ambitious year in 2024/25, proving that creative excellence and operational scale can thrive together. With a 45-strong multidisciplinary team spanning creative, production, build, and operations, the agency executed 104 live experiences across every experiential format: B2B conferences, immersive expe...
Seed
Seed is a female-led, B Corp-certified brand experience agency built to make brands matter in culture and deliver the metrics to prove it. We create ambitious live experiences across sport, music and retail, with a deep specialism in youth culture. Our work spans both large-scale global partnerships and scrappy, grassroots campai...
UNBOXED Group
UNBOXED Group is built around the belief that the most impactful live experiences are created when design, production, and execution operate as a single, tightly aligned system. In 2024/25, the company demonstrated how a highly collaborative team structure, clear leadership, and disciplined processes can deliver complex, high-visibilit...
Verve
Last year, Verve was recognised as Campaign’s Best Event Team. Since then, the team didn’t defend that position, it raised the bar. Over the past 12 months, Verve fundamentally evolved how its event team thinks, operates and delivers. Strategic leadership appointments, a restructured team model, and a renewed focus on purpose-led exp...
