Honda Dream Scenes

Client: Honda UK

We didn’t just make a stand; we made a movie.

Inspired by the idea that guests should be treated as the heroes of the experience, and not the brand, we turned guests into stars. Our goal was to move people by getting them involved, to become the main character. What better way to put the spotlight on our guests than at the movies? Our Honda Dream Scenes let guests interact with various products in a fully immersive studio environment, one that fostered discovery, connection and joy, manifested through the big screen. Aligning with the internal Honda strategy of ‘How we move you’, guests were moved emotionally and metaphorically through numerous activations and green-screened car chases. Through our VP Studio, guests could step into the Honda Type R and act out chase scenes. With numerous other activations displaying Honda pan-brand, such as a Goldwing Bike that guests could ‘ride’, with a dynamic American road background, ‘Jet, Set, Go’ optical illusion activation that tested guests’ strengths whilst making them appear to be hanging off a Honda plane wing, AI poster creation and more, not to mention stunning products highlighted through gamification, sleek, atmospheric design, or both. This environment was also distinctly a film set, everything laddered back to the Dream Scenes, including displaying the always popular Miimo (robotic mower), who appeared in a ‘summer picnic’ movie scene.