Life. To The Fullest.® by Abbott at CES 2025

Client: Abbott

Abbott is a leader in health tech, creating breakthrough products in diagnostics, medical devices, nutrition and pharmaceuticals that help individuals, families, and communities lead healthier lives.

At CES 2025, Abbott deepened their connection with audiences through a show-stopping footprint designed with a human-centric approach. A "Gym of the Future" concept served as a dynamic creative wrapper to feature the brand’s values, exciting products and partnerships, and build familiarity between guests and the brand. Within the space, the brand’s “LIFE. TO THE FULLEST.” ethos came to life through gamified educational moments, hands-on demos of innovative new devices, product sampling moments, and an open floorplan space that made guests feel welcome to explore. Surrounding the footprint, an athletic track took guests on a journey through product vignettes and an immersive tunnel highlighting Abbott's many accomplishments and awards. Guests explore Abbott's New York Marathon involvement, Lingo continuous glucose monitor, an oversized brain-matching game with education about Abbott’s i-STAT device for traumatic brain injury detection, and played virtual sports while learning about heart rate tracking technology. A towering jersey display above bleacher seating celebrated Abbott’s Big Ten Blood Drive initiative and college partnerships, while the Pedialyte Bar offered hydration samples plus education on strength, immunity, recovery, hydration, and injury prevention, developed in collaboration with Real Madrid. These real-world activations seamlessly integrated Abbott into everyday life, reinforcing its role in the health tech industry and reshaping public perception of the brand.