Client: Ab InBev
For its 100th anniversary, Corona used digital innovation to extend live beach experiences into a global platform. The Beach 100 connected real-world celebrations with digital discovery by transforming Corona.com into an interactive editorial hub and linking physical experiences to exploration through technology. Live moments from Copacabana and the WSL Finals in Fiji amplified the hub with shareable content, allowing global audiences to experience Corona’s centenary beyond the beach, reinforcing Corona’s belief that life is best lived outdoors.
