TikTok Supermarket Swipe

Client: TikTok

TikTok faced the challenge of communicating its multiple and complex ecommerce offerings to a range of brands from multiple industries. With such a wide range of products which which to be familiarised, SWAMP concocted an interactive and participatory formula designed to bring the education to fact-giving to fact-finding, whilst placing attendees in a joyous, informative and immersive experience, echoing the spirit of a popular 90s gameshow.

Through a clever use of space, performance, technology and design, Supermarket Swipe became an experience where the discovery of information is where the fun of the afternoon lies - it’s not the complexity.