Corona: Beach 100

Client: Ab InBev

For its 100th anniversary, Corona transformed a brand milestone into a global celebration of beach culture with The Beach 100 — an integrated experiential platform uniting live experiences, an in-depth digital hub entirely replacing Corona.com, on-pack consumer participation, and a legacy of sustainability.

Anchored by one of the largest beach celebrations ever staged at Copacabana and amplified through a curated list of the world’s top beaches, inspiring content, promotional packaging, and purpose-led action, the platform repositioned Corona as the global curator of beach culture for its next century.