TikTok LIVE Fest
Seen Presents
Client: TikTok LIVE
TikTok LIVE Fest is a series of multi-day, multi-venue events in London honouring the world’s top creators, amplifying TikTok LIVE’s presence worldwide. With a strategy rooted in LIVE creator insights, the event was meticulously crafted to foster connection and real-time engagement. Our guiding concept, to make creators feel ‘enLIVEned’, shaped every touchpoint, from celebratory and innovative experiences to personalised and inclusive spaces across 3 iconic London venues. A bespoke digital platform, translated into 19 languages, powered seamless logistics and guest management while custom RFID wristbands provided hyper-personalised access and interactive opportunities. At the pinnacle event, the Global Awards, every moment was engineered for content creation. We transformed the iconic Roundhouse into a playground of creative activations inspired by TikTok’s LIVE features - from a boxing ring–themed LIVE Battle Zone to a ForYou Fairground creating a multitude of shareable moments. The awards show redefined the traditional format, designed entirely around TikTok’s vertical experience. With world-class lighting and sound design, the stage became a living, reactive element unlike anything seen at the event before - anchored by the largest hanging structure ever hoisted into the Roundhouse - mirroring the energy and interactivity that defines TikTok LIVE. Backed by a 250-strong crew, who helped bring our ambitious vision to life, the dynamic production drew over 3.5 million viewers worldwide, transforming a celebration of LIVE creators into an immersive, global spectacle - and setting a new benchmark for what a creator-first event can be.