Visa Live at the Rocket Garden

Client: Visa

Following the global momentum of Visa Live at Le Louvre, Visa and Imagination transformed the Kennedy Space Centre Visitor Complex into an extraordinary stage for cultural connection. By hosting breakthrough artist Benson Boone and DJ Pee .Wee in this historic location, this second iteration of Visa Live launched the newest chapter of Visa's Global Music Strategy, celebrating the brand promise that every small step forward takes you closer to where you want to be.

Imagination developed the full creative expression, from strategic foundation to production, creating an environment that honoured the legacy of NASA while exploring the expanding universe of Visa’s brand. The result was a cultural moment where timing, talent, technology, and storytelling collided. On November 29, 2025, 3,000 fans gathered for an intimate, high-energy performance filmed live among historic rockets and livestreamed to a global audience. Promoted primarily on TikTok to reach the passionate fanbases of the performing artists, tickets were distributed via an inclusive local ballot for Florida residents. Set against towering icons of human innovation, Visa Live at the Rocket Garden embodied the spirit of exploration and progress - values Visa champions through the everyday transactions that power global movement. This experience successfully evolved Visa’s music strategy from the classical art world of the Louvre to the innovative frontier of space, demonstrating the brand’s versatility and commitment to shaping moments that matter to the next generation.