Peacemaker Presents PEACEFEST at San Diego Comic Con 2025
NVE Experience Agency
Client: HBO Max
Peacemaker has something the blockbuster heroes don't: an iconic, hair metal soundtrack. Hair metal turns outcasts into rockstars. It makes everyone feel like a hero. So instead of a normal Comic-Con activation, we decided to give fans something totally new. Welcome to Peacefest: the first-ever music festival inside the festival. In a weekend of 45-minute concerts, fans rocked out like heroes. We reimagined every part of a music festival as immersive character activities: A photo booth that determines your hero type. Mortal Kombat where you play as Peacemaker. Free drinks from a biker bar. Exclusive merch sold like rockstar memorabilia. A chance to meet a real, live eagle on the roof. (Seriously!) And stadium-style performances from bands like Foxy Shazam and Steel Panther who turned these mini-shows into a cultural moment. Peacefest redefined what San Diego Comic-Con can be. After 55 years, the Con finally got its headliner. Media hailed PEACEFEST as a standout, and the SDCC Unofficial Blog named it “Unofficial Champion of SDCC.” The highest compliment came from Peacemaker creator and DC Studios co-CEO James Gunn, who said, “I think we should bring [Peacefest] all around the world. I don’t think we should end it here.”