The Mayor of London's New Year's Eve Fireworks 2024 Hologauze Projections

Client: The Greater London Authority

For the Mayor of London's 2024 New Year’s Eve fireworks, Pixel Artworks collaborated with Identity and the Greater London Authority to deliver a groundbreaking live broadcast that redefined what’s possible in large-scale storytelling. Drawing an audience of over 11 million on the BBC, the showcase set out to portray London as a reimagined beacon of hope, blending bold innovation with deep emotional resonance.

In a world-first, we introduced Hologauze illusions live to air, using a precise forced-perspective setup to create a seemingly three-dimensional projection from the London Eye. This fusion of holographic illusion, pyrotechnics, lighting, and sound produced moments that felt impossible, yet entirely real, celebrating authenticity. The activation transformed New Year’s Eve from spectacle into narrative. Story elements reflected the people, events, and culture that defined 2024; from the 80th anniversary of D-Day and Team GB’s Olympic triumphs to the pop-cultural energy of “Brat Summer” and the star of the show, Paddington Bear. Every element was meticulously synchronised in real time, creating an emotionally charged experience that resonated with global audiences. Together, Pixel Artworks, Identity and the Greater London Authority set a new standard for live broadcast storytelling; one where innovation amplifies meaning, and spectacle becomes a shared story of hope.