Client: Torani (R. Torre & Company)
Torani, a beloved, San-Francisco-based brand with a century’s worth of iconic syrup flavors under its belt, was finally ready to launch its first-ever branded experience. After coming out of the pandemic with a stronger-than-ever business model (fueled by a growing, B2C fanbase of at-home baristas and mixologists) the company was looking for a novel way to honor its past, look to the future, and celebrate its community of flavor fanatics. So, the brand teamed up with Deeplocal, a creative innovation studio, to bring the Torani Flavor Factory to life – a playground for the tastebuds designed with its younger, digitally-native audience in mind, and overflowing with interactive stations for mixing up custom drinks, exploring recipes, learning about Torani’s history and philanthropic efforts, and more. To extend the excitement, the activation continued with Torani’s Little Treat Truck: a mobile, mini version of the Flavor Factory perfect for tastemaking trailblazers across the nation.
