Client: Verizon
Every year, Verizon activates on the ground, at the Super Bowl, for the few fans lucky enough to be there. This year, they went bigger than any brand has ever gone before. And as the brand that connects people to the things they love, and one that’s shifted from a utility to a lifestyle brand, Verizon used their network, and partnership with the NFL and its teams, to prove to consumers that they are THE network for NFL fans. They did it with the biggest Super Bowl event in history—bringing it to all 30 NFL markets. Throwing 30 simultaneous Super Bowl parties in 30 stadiums in 30 cities meant doing 30X more of everything and was a massive coast-to-coast coordination with players, mascots, DJs, caterers and more. In the end, it made Verizon the most talked about brand before kickoff, and drove 93% positive brand sentiment among consumers.
