SEAT Salta Conmigo (Jump With Me)

Client: SEAT

To celebrate the 40th anniversary of the SEAT Ibiza, we created Salta Conmigo, the world’s first Musical dedicated to a car. In a sector traditionally obsessed with communicating product, we focused on a simple human insight: what personal mobility truly means to people, the emotions, memories and freedom it creates. More than just a theatrical production, the show became the core communication platform for the anniversary of Spain’s most sold automobile, taking the celebration far beyond the stage.

Our ambition was to connect generations through a shared cultural experience, sparking memories for those who enjoyed their first Ibiza in the 1980s while inspiring new consumers who dream of owning one. Music became the intergenerational glue. On stage, 58 iconic Spanish pop hits told the story of a group of twenty-somethings who, guided by the five generations of the Ibiza, travelled through time to recover era defining songs. The experience combined a live band, playful storytelling, vibrant choreography, decade-specific costumes and immersive technology that transported audiences to music-filled worlds: from karaoke bars and pubs to street festivals and concert venues. Inspired by the title of a famous Spanish hit and translated as “Jump with me,” Salta Conmigo aimed to move people literally and emotionally. Created with the ambition of standing alongside major international productions the sold-out Musical premiered in Madrid, then toured Barcelona, Seville and Valencia. More than a show, Salta Conmigo became a powerful brand experience that turned the SEAT Ibiza into a cultural symbol connecting past, present and future.