Taco Bell Tuk Tuk Tour

Client: Taco Bell

Students already knew Taco Bell for its tacos. We wanted them to know it for its nights so we launched the Taco Bell Tuk Tuk Tour - a collaboration-led, city-to-city afterparty built into the UK’s most established student club nights. Rather than advertising late opening hours, Taco Bell embedded itself into the moment that matters most: what happens after the club.

The tour was built in partnership with leading student promoters, 42 local DJs and Taco Bell franchisees nationwide. DJ collectives including Airpace, Sexy Lady Massive and Doctors Society helped shape each night’s energy, celebrating regional talent and grounding the experience in local youth culture. When clubs closed, the night didn’t end, Taco Bell became the afters. A fully branded Tuk Tuk transported partygoers from venues to restaurants, while DJ takeovers, rewards and social moments transformed stores into late-night hubs. Brand delivery was intentionally shared. Central branding focused on the Tuk Tuk and key assets such as traffic cones, glowing sampling pins, taco tokens and wristbands, while franchise teams independently went above and beyond in-store, demonstrating strong partner buy-in. Additional partners, including Red Bull, supported delivery through DJ equipment and infrastructure, allowing Taco Bell to focus on orchestration rather than ownership. Taco Bell didn’t interrupt student nightlife, it joined it. By aligning promoters, talent, franchisees and partners around a shared cultural moment, the Tuk Tuk Tour delivered credibility, commercial growth and a truly collaborative experience nationwide.