From Code to Court - The World’s First Live AI Sports Experience

Sportradar is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, we provide sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business.

At ICE Barcelona 2025, we set out to do something unprecedented: make real-time AI real. We didn’t just showcase technology; we invented it and demonstrated it live. Our proprietary AI engine, developed in-house, processed real-world sports motion in milliseconds, predicted outcomes, and rendered dynamic data overlays in sub-3-second latency. This was a world-first: no simulations, just raw, unscripted performance under true game conditions. We transformed our stand into a living sports arena, staging 30 professional 3x3 basketball matches and feeding every pass and shot into our AI stack. Attendees didn’t just watch a demo, they experienced technology innovation live: real-time data overlays on courtside screens, including shot success prediction. A mobile prediction game, free-throw challenges with pro commentary, hands-on product zones, and a GenAI Lab for workflow deep dives ensured we captured the attention and time of highly relevant attendees.