The Lighthouse: The First-Ever Creative Campus & Studio Playground For The Creator Generation

Client: The Lighthouse, part of Whalar Group

Creators have been moving at the speed of culture and have been searching for a place to connect, learn and grow.

So we designed a place for them. The Lighthouse is a first-ever creative campus and studio playground for the Creator Generation, offering Creators an I.R.L. platform to Learn, Make, and Belong. In keeping with our mission to support Creators and ‘liberate the creative voice’ we worked with up-and-coming designer, Nathan Warkentin who renovated the interior with Bauhaus principles as inspiration. With two locations already opened, the campuses are designed to empower and support career Creators and creative professionals, providing a dynamic environment explicitly tailored to their needs. Each campus features state-of-the-art, mixed-use content studios and hosts impactful programming that empowers members to collaborate, learn, and grow their businesses within a thriving community. And to ensure it stays a Creator community by and for Creators, it has been shaped, from the start, by a Creator Council, co-chaired by industry thought-leaders Colin & Samir. Founding partners, Shopify, iHeartMedia, Samsung, TikTok, and Tribeca Festival are deeply integrated, providing tangible opportunities for Creators. Successful case studies, such as a pop-up experiential program with Shopify, podcast development with iHeartMedia, and a product launch with Serena Williams among other celebrities, demonstrate the power of this model in practice. Our intention to connect related industries manifested in an investment from Fox Advertising to fuel their Creator-led IP initiative, showing significant institutional validation. The Lighthouse is a coast-to-coast network supporting Creators in a wholly unique way.