Salomon Super Sport at Lost Village 2025

Client: Salomon & size?

Salomon and size? partnered with Lost Village to deliver Salomon Super Sport, an immersive, retro sports shop that brought nostalgia, street culture, and footwear heritage to life at the heart of the festival. Located on Lost Village’s high street, the experience blended Salomon’s sports heritage with size?’s streetwear credibility to create an activation that felt native to the festival.

Pre-festival, a teaser campaign including a ‘90s-style infomercial, voice notes from the store’s staff, and a store opening email to ticket holders built anticipation, all promoting a competition to win exclusive Salomon XT-6 and Whisper trainers. On-site, Salomon Super Sport functioned as a playful, gamified space, offering interactive challenges, live aerobics, and competitive games across the weekend. Winners of the pre-festival competition were invited into a hidden Stockroom to collect their footwear, offering a contrasting, cleaner space that reflected size’s modern streetwear aesthetic. Across the weekend, the activation welcomed over 20,000 visitors, generated 2,500 competition entries, whilst driving high levels of organic social engagement across talent, media, and fan channels. Amplification included gifting to 15 artists, media partners and influencers (5.4M combined followers), alongside four size? social posts delivering over 1M reach, and all content collectively generating 6.4 million in social reach. 900 giveaways incentivised participation and repeat visits to Salomon Supersport, while digitally the partnership contributed to a +22% week-on-week uplift to the Salomon section of size?’s website. By combining immersive storytelling, rewards, and participatory gameplay, Salomon Super Sport elevated the festival experience while delivering measurable engagement and cultural relevance.