Honda Dream Scenes

Client: Honda UK

We didn’t just make a stand; we made a movie.

Inspired by the idea that guests should be treated as the heroes of the experience, and not the brand, we turned guests into stars. Our goal was to move people by getting them involved, to become the main character. What better way to put the spotlight on our guests than at the movies? Honda Dream Scenes introduced the first outdoor Virtual Production (VP) studio ever built at Goodwood. We created three animated, immersive worlds in Unreal Engine, each with its own sound and personalization options, so guests could star in their own cinematic film inside a Type R. Running VP outdoors is notoriously difficult, yet we made it seamless for thousands of visitors. Alongside thestudio, AI-generated film posters and content-ready scenic zones turned the entire stand into a storytelling engine. The result: a breakthrough experience that reimagined how a brand can use innovation to shift perception and drive engagement.