One Last Adventure
Bearded Kitten
Client: Netflix
The activation cut through Christmas programming noise by prioritising superfans over promotional reach. Positioned as a secret mission, location and content were withheld until arrival to fuel anticipation and reward fan commitment. Tens of thousands of fans registered within hours through a puzzle-led code hunt. 2,500 guests attended four sold-out sessions across six fully immersive zones - Mulberry Street, WSQK Radio, The Snow Ball, Playback Plaza, Rainbow Room trials, and the MAC-Z military zone - connected through a scripted journey with live talent, interactive gameplay, themed F&B, and synchronised lighting and audio effects. Sustainability was integral: set pieces and props were repurposed from previous events, plant-based catering was offered, recycled materials were used throughout, and salvageable materials were donated post-event through Event Cycle. The project exceeded objectives with near 100% attendance, organic press coverage, and overwhelmingly positive fan response. User-generated content flooded social platforms, with Netflix's first event glimpse generating 136k+ Instagram likes. Delivered in just 30 days from brief to live, the activation proved that fan-first live experiences can deepen loyalty at defining moments. What a way to monumentalise the final goodbye!